Category: Skin Care
Skin Care market research reports by Euromonitor International
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Skin Care in Slovakia
Skin care in Slovakia recorded healthy growth during the review period, with both retail volume and current value increasing throughout in 2024, albeit at varying paces. The landscape is characterised by a diverse mix of multinational and local skin care brands, each catering to a wide range of skin ... Read More
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Premium Beauty and Personal Care in China
In 2024, premium beauty and personal care in China saw a notable retail current value decline – a sharper decline compared with mass beauty and personal care, primarily due to the economic downturn. Consumers increasingly opted for more affordable alternatives as they sought to manage their spending ... Read More
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Skin Care in France
Skin care remains hugely successful in France, with many national and a smaller array of international players performing well, though in 2024 there was a sharp difference between mass and premium products. Dermocosmetics continues to see good growth in both value and volume terms as consumers embra ... Read More
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Sun Care in Hungary
In 2024, value sales of sun care in Hungary recorded a double-digit increase. Adult sun care was both the largest and most dynamic category within the sun care market, with sales also seeing a double-digit uplift. Premium sun care products grew by double digits for the third consecutive year, while ... Read More
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Skin Care in the Netherlands
Value sales of skin care rose in 2024, driven primarily by further average unit price increases and ongoing premiumisation. While volume sales declined across many mass segments, consumers increasingly opted for premium and dermocosmetic products. Although growth for brands such as CeraVe and Cetaph ... Read More
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Skin Care in Mexico
Skin care maintained its strong growth momentum in 2024, buoyed by routines established during the pandemic, while inflationary pressures also eased compared to the highs of the previous few years. While consumers have become more cautious in their spending this has not had a significant negative im ... Read More
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Beauty and Personal Care in China
After a year of slow growth in 2023, in 2024 beauty and personal care in China returned to retail current value decline. Decline was driven by several interrelated factors. First, ongoing economic challenges led consumers to tighten their budgets, resulting in a shift towards more affordable alterna ... Read More
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Beauty and Personal Care in Finland
Beauty and personal care product sales remained positive in Finland in 2024 although rose at a slower rate than was seen in the previous year, when inflation had stronger impact on pricing. A lot of the extra value in 2024 stemmed from Finns looking for higher quality products; at the same time, som ... Read More
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Skin Care in Spain
Skin care saw significant current value growth in Spain in 2024. The category continues to benefit from the growing sense amongst Spanish consumers that it is worth spending money on their personal care and appearance. This trend is being supported by the expanding range of products offering ever mo ... Read More
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Sun Care in Finland
Sun care product sales continue to soar in Finland, recording robust rises in 2024, as skin health is taken very seriously by a growing number of local consumers. Finns are willing to invest more in top-quality products with added features such as moisturising and glow properties. Euromonitor Intern ... Read More
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Sun Care in the Netherlands
Value sales of sun care declined marginally in 2024, primarily due to extreme unit price increases in recent years and unfavourable spring and early summer weather. For many consumers, sun protection reached a price point that triggered reconsideration – either by reducing usage or trading down from ... Read More
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Skin Care in Hungary
Retail value sales of skin care recorded a double-digit increase in Hungary in 2024, driven by premiumisation. Facial care remained the largest category within skin care, with sales also seeing a double-digit rise, while skin care sets and kits emerged as the most dynamic category, offering consumer ... Read More
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Skin Care in Poland
Although current value growth slowed in 2024 compared to the post-pandemic surge, skin care remains one of the most vital pillars of beauty and personal care in Poland. This category is crucial for fostering long-term brand loyalty, particularly due to the habitual nature of skin care routines. Poli ... Read More
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Skin Care in Bulgaria
Skin care continues to record steady value growth in 2024, albeit at a slightly slower rate than in 2023. Global trends popularised on social media, combined with wider product variety, and growing consumer awareness of skin care are driving sales. Facial care routines are becoming slightly less com ... Read More
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Skin Care in Finland
Skin care sales in Finland remained positive in 2024, thanks to heightened player engagement, several new product types, and a relatively high number of new brands entering at the end of the review period. Facial moisturisers and treatments were boosted by new product formats such as skin oils and s ... Read More
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Skin Care in Chile
Skin care in Chile continued to record strong value growth in 2024. While volume sales experienced another fall, overall demand remained above pre-pandemic levels. Therefore, dynamic value growth was driven by consumers' increasing interest in more sophisticated products, with ingredients such as hy ... Read More
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Sun Care in Japan
Sun care in Japan maintained significant retail current value growth in 2024, with sun protection remaining the overwhelmingly dominant category, and also seeing the fastest growth. Sales were primarily driven by the hot summer, and prolonged high temperatures extending into October and November. Sa ... Read More
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Beauty and Personal Care in Spain
Beauty and personal care saw growth in both value and volume terms in Spain in 2024. While Spanish economic indicators showed better numbers than in the previous years, the prices of basic goods and interest rates remained higher than at the beginning of the review period. This resulted in Spaniards ... Read More
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Beauty and Personal Care in Slovakia
In 2024, beauty and personal care in Slovakia experienced overall growth, though retail value gains decelerated relative to the previous year. This moderation is largely attributable to the stabilisation of unit prices and a decline in average inflation. Despite this slower pace, retail volumes exhi ... Read More
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Skin Care in Ecuador
Skin care saw current value growth in Ecuador in 2024. However, after experiencing strong growth in previous years, the skin care category is now moderating, as economic constraints impact consumer spending. Consumers are becoming more selective, often prioritising multi-functional or affordable pre ... Read More
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Skin Care in Taiwan
Dermocosmeticss brands that have a strong association with research or are supported by dermatologists are still being embraced by consumers in Taiwan. Non-dermocosmetics brands are responding to consumer needs for natural ingredients and kind formulas. Many brands have started to emphasise their fo ... Read More
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Beauty and Personal Care in the US
In 2024, beauty and personal care in the US experienced a slowdown in retail current value growth, after several years of rapid expansion. Factors such as rising inflation, economic uncertainty, and changing consumer priorities contributed to this deceleration, but easing price growth improved volum ... Read More
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Beauty and Personal Care in France
Beauty and personal care in France saw some polarisation in 2024. Though inflation has subsided, many prices have yet to fall, helping to maintain value growth in some areas. Premium products performed well overall, while basic mass products gained ground thanks to their value-for-money off. Mid-pri ... Read More
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Beauty and Personal Care in the Netherlands
Sales of beauty and personal care in the Netherlands rose substantially in 2024 in value terms but only marginally in volume terms. The retail selling price of beauty and personal care recorded strong growth in 2024. This growth was driven by a further increase in average unit prices across most cat ... Read More
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Beauty and Personal Care in Poland
In 2024, beauty and personal care in Poland continued to grow in value terms, although the growth rate slowed compared to the previous year. Volume growth remained stable, aided by easing inflation and improved consumer confidence. Euromonitor International's Beauty and Personal Care in Poland repor ... Read More
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