Category: Skin Care
Skin Care market research reports by Euromonitor International
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Sun Care in Egypt
In 2024, sun care in Egypt experienced some volume decline while current value sales increased substantially. This growth in value was primarily driven by a significant rise in unit prices, averaging over 30%, a direct consequence of the devaluation of the Egyptian Pound, which inflated the cost of ... Read More
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Beauty and Personal Care in Pakistan
The strong performance of beauty and personal care in Pakistan in 2024 in value terms reflected inflationary pressures, premiumisation in select categories, and a recovery in discretionary spending. While volume growth remained moderate in the year, consumers increasingly prioritised value-for-money ... Read More
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Skin Care in Uruguay
Having declined sharply in 2023, retail current value sales of skin care rebounded strongly in 2024. This was driven in large part by a shift in the exchange-rate regime in neighbouring Argentina, which made cross-border shopping for skin care products less appealing to Uruguayan consumers. Moreover ... Read More
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Skin Care in North Macedonia
In 2024, value sales of skin care in North Macedonia registered a modest single-digit increase. This growth was supported by ongoing evolution driven by trends that aligned with changing consumer preferences and the latest scientific and technological advancements. The strong performance of skin car ... Read More
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Sun Care in Thailand
Sun care in Thailand witnessed strong growth in 2024 supported by rising consumer awareness of exposure to high UV radiation, and tourism-related sales. Whilst locals focus on embracing health and wellness, there is a strong desire to protect the skin at a younger age. The fear of ageing skin is bec ... Read More
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Skin Care in Kazakhstan
Sales of skin care products in Kazakhstan continued to record robust growth in both volume and current value terms in 2024. The category is evolving beyond its traditional female-dominated base to attract a broader demographic, including men, teenagers, and older consumers. A growing variety of prod ... Read More
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Skin Care in Thailand
Skin care in Thailand is a high-growth category in retail volume and value terms. Consumers in Thailand are increasingly committed to improving their health and beauty routines, as part of their goal to live healthier lives. Locals are becoming more knowledgeable and mindful of skin care products th ... Read More
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Depilatories in Israel
Depilatories in Israel saw volume sales contract for a fourth consecutive year in 2024. Falling demand reflected the growing preference for longer-lasting and permanent hair removal solutions such as electrolysis and laser or IPL treatments, both through salons and via the use of at-home devices. De ... Read More
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Skin Care in Greece
In 2024, value sales of skin care in Greece saw an increase, although this growth was slower compared to the previous year. Milder inflation contributed to this deceleration, while tight consumer budgets, amid an ongoing cost-of-living crisis, further hindered growth. Despite this, premium anti-agei ... Read More
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Beauty and Personal Care in Malaysia
Beauty and personal care in Malaysia continued to see strong growth in retail volume and current value sales in 2024. While the rate of inflation remained significant for the market in 2024, and continued to influence demand and retail value sales development, it was slower than in 2022 and 2023. Th ... Read More
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Skin Care in Malaysia
Skin care in Malaysia continued to post strong growth in retail volume and current value sales in 2024, powered by positive performances across categories. Both mass and premium ranges fuelled the growth in skin care. Malaysian consumers can choose from wide arrays of mass and premium brands, which ... Read More
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Skin Care in Turkey
While skin care in Turkey registered strong retail volume growth in 2024, the dynamic increase in retail current value sales owed most to the effects of high inflation on prices. Nonetheless, skin care in Turkey continued to see an emphasis on the themes of premiumisation, self-care, and science-bac ... Read More
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Depilatories in Thailand
Depilatories in Thailand witnessed steady growth in retail volume and current value terms during 2024. Positive performance was driven by the increasing emphasis on personal grooming, western beauty and evolving fashion trends, notably among the younger population. Depilatories faces challenges from ... Read More
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Skin Care in the Philippines
Skin care in the Philippines saw a third year of steady growth in retail volume terms in 2024, following the challenges arising from the pandemic. Consumers are more conscious of their personal appearance and facial skin care now that they are spending so much time socialising. More active and mobil ... Read More
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Skin Care in Italy
Skin care saw positive growth in current value terms in 2024, albeit slightly slower growth than that seen in 2023. There were solid performances seen from some key categories such as facial cleansers, basic moisturisers and anti-agers in particular. This was in contrast to the relatively static per ... Read More
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Beauty and Personal Care in Ethiopia
Sales of beauty and personal care in Ethiopia rose substantially in 2024 in current value terms and somewhat more moderately in volume terms. The overall growth of the market was shaped by a mixture of rising awareness and consumer interest, inflationary pressures, and exchange rate liberalisation. ... Read More
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Beauty and Personal Care in the Philippines
Beauty and personal in the Philippines continued to register healthy retail volume and value growth in 2024. Consumption picked up on the previous year due to lifestyle changes and easing inflationary pressures. Middle income groups are growing in the Philippine’s alongside urbanisation, with provin ... Read More
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Skin Care in Switzerland
Skin care in Switzerland saw moderate retail current value growth in 2024, despite only a very marginal increase retail volume sales. In addition to price increases amid rising operational costs, the category saw a number of innovative product developments targeting specific skin problems and age gr ... Read More
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Beauty and Personal Care in Canada
In 2024, beauty and personal care in Canada recorded an increase in current value growth. However, consumers were navigating the higher cost of living, with many focusing on obtaining the best value for money. As a result, many consumers adopted a thoughtful approach to their purchases, combining pr ... Read More
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Beauty and Personal Care in Saudi Arabia
Beauty and personal care saw continued strong current value growth in Saudi Arabia in 2024. The market’s growth has been driven by increasing health and hygiene awareness, rising disposable incomes, and changing consumer lifestyles. Sales have also been boosted by urbanisation, climate factors, and ... Read More
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Beauty and Personal Care in Slovenia
The beauty and personal care market in Slovenia experienced positive growth in current value terms in 2024, albeit at a slower pace compared to 2022 and 2023. This deceleration was primarily due to a decline in the annual rate of inflation, following a period of significant price hikes that affected ... Read More
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Sun Care in Israel
Growth in sun care current value sales in Israel in 2024 was moderately slower than in 2023. This was mainly because pricing pressures eased somewhat thanks to a gradual reduction in inflation, as volume growth was up slightly from the previous year. Buoyant demand was underpinned by rising awarenes ... Read More
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Skin Care in Saudi Arabia
Skin care saw current value growth in Saudi Arabia in 2024, with rising demand supported by the country’s harsh climate and growing awareness of personal care. The rising importance placed on physical appearance and self-care, especially amongst younger consumers who are strongly influenced by socia ... Read More
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Premium Beauty and Personal Care in North Macedonia
In 2024, value sales of premium beauty and personal care products recorded a notable uplift in North Macedonia. While overall sales in the premium segment remained less robust compared to mass beauty and personal care, the premium category achieved stronger growth rates, largely driven by the high p ... Read More
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Skin Care in Israel
With cost-of-living concerns and heightened economic uncertainty prompting consumers to exercise greater caution in their spending habits, skin care in Israel saw volume and current value growth rates slow in 2024. The dip was most pronounced in value terms, partly because trading down to cheaper op ... Read More
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