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Savoury Snacks in Pakistan

Publisher Euromonitor International
Published Jul 24, 2025
SKU # EP20216173

Description

Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Savoury Snacks industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Savoury Snacks in Pakistan report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country

This report answers:
What is the market size of Savoury Snacks in Pakistan?
Which are the leading brands in Savoury Snacks in Pakistan?
How are products distributed in Savoury Snacks in Pakistan?
How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
What are the key health and wellness concerns driving, or challenging, sales in Savoury Snacks?
How significant are vegan and vegetarian dietary requirements in determining sales growth in Pakistan?
How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
Where is future growth expected to be most dynamic?
How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
Savoury snacks leads growth in overall snacks market
PepsiCo retains dominant position
Local grocers dominate snack distribution, but modern retail and e-commerce channels are rapidly gaining ground
PROSPECTS AND OPPORTUNITIES
Savoury snacks market set for steady growth, driven by economic recovery and modern retail expansion
Players will invest in new formats and flavours
Growing demand for healthier alternatives
CATEGORY DATA
Table 1 - Sales of Savoury Snacks by Category: Volume 2020-2025
Table 2 - Sales of Savoury Snacks by Category: Value 2020-2025
Table 3 - Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
Table 4 - Sales of Savoury Snacks by Category: % Value Growth 2020-2025
Table 5 - NBO Company Shares of Savoury Snacks: % Value 2021-2025
Table 6 - LBN Brand Shares of Savoury Snacks: % Value 2022-2025
Table 7 - Distribution of Savoury Snacks by Format: % Value 2020-2025
Table 8 - Forecast Sales of Savoury Snacks by Category: Volume 2025-2030
Table 9 - Forecast Sales of Savoury Snacks by Category: Value 2025-2030
Table 10 - Forecast Sales of Savoury Snacks by Category: % Volume Growth 2025-2030
Table 11 - Forecast Sales of Savoury Snacks by Category: % Value Growth 2025-2030
EXECUTIVE SUMMARY
Snacks in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for snacks?
MARKET DATA
Table 12 - Sales of Snacks by Category: Volume 2020-2025
Table 13 - Sales of Snacks by Category: Value 2020-2025
Table 14 - Sales of Snacks by Category: % Volume Growth 2020-2025
Table 15 - Sales of Snacks by Category: % Value Growth 2020-2025
Table 16 - NBO Company Shares of Snacks: % Value 2021-2025
Table 17 - LBN Brand Shares of Snacks: % Value 2022-2025
Table 18 - Penetration of Private Label by Category: % Value 2020-2025
Table 19 - Distribution of Snacks by Format: % Value 2020-2025
Table 20 - Forecast Sales of Snacks by Category: Volume 2025-2030
Table 21 - Forecast Sales of Snacks by Category: Value 2025-2030
Table 22 - Forecast Sales of Snacks by Category: % Volume Growth 2025-2030
Table 23 - Forecast Sales of Snacks by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 - Research Sources

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