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Savoury Snacks in Morocco

Publisher Euromonitor International
Published Jul 15, 2025
Length 22 Pages
SKU # EP20215128

Description

Savoury snacks was one of the most dynamic categories in Morocco over 2025. Potato chips is the largest category in value terms, thanks to the aggressive marketing strategies of leading players. Supported by an expanding consumer base, rising demand for savoury snacks has prompted manufacturers to focus on new product development. Players are introducing smaller size packs to meet the needs of low-income groups, such as Leader Chips Cheese Onion (11g) and Leader Chips Ronchos (13g). With a retai...

Euromonitor International's Savoury Snacks in Morocco report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Meat Snacks, Nuts, Seeds and Trail Mixes, Other Savoury Snacks, Popcorn, Pretzels, Salty Snacks, Savoury Biscuits, Seafood Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Savoury Snacks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Savoury Snacks in Morocco
Euromonitor International
July 2025
List Of Contents And Tables
SAVOURY SNACKS IN MOROCCO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Strong appetite for savoury snacks
Leader Foods Maroc SA enjoys a strong position
Small local grocers have a strong position
PROSPECTS AND OPPORTUNITIES
Savoury snacks enjoys slow but steady growth
Low exposure of tortilla chips, pretzels and popcorn
Healthy snacking trend set to gain momentum
CATEGORY DATA
Table 1 Sales of Savoury Snacks by Category: Volume 2020-2025
Table 2 Sales of Savoury Snacks by Category: Value 2020-2025
Table 3 Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
Table 4 Sales of Savoury Snacks by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Savoury Snacks: % Value 2021-2025
Table 6 LBN Brand Shares of Savoury Snacks: % Value 2022-2025
Table 7 Distribution of Savoury Snacks by Format: % Value 2020-2025
Table 8 Forecast Sales of Savoury Snacks by Category: Volume 2025-2030
Table 9 Forecast Sales of Savoury Snacks by Category: Value 2025-2030
Table 10 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Savoury Snacks by Category: % Value Growth 2025-2030
SNACKS IN MOROCCO
EXECUTIVE SUMMARY
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
MARKET DATA
Table 12 Sales of Snacks by Category: Volume 2020-2025
Table 13 Sales of Snacks by Category: Value 2020-2025
Table 14 Sales of Snacks by Category: % Volume Growth 2020-2025
Table 15 Sales of Snacks by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Snacks: % Value 2021-2025
Table 17 LBN Brand Shares of Snacks: % Value 2022-2025
Table 18 Penetration of Private Label by Category: % Value 2020-2025
Table 19 Distribution of Snacks by Format: % Value 2020-2025
Table 20 Forecast Sales of Snacks by Category: Volume 2025-2030
Table 21 Forecast Sales of Snacks by Category: Value 2025-2030
Table 22 Forecast Sales of Snacks by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Snacks by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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