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Savoury Snacks in Malaysia

Publisher Euromonitor International
Published Jun 30, 2025
Length 22 Pages
SKU # EP20175034

Description

In 2025, savoury snacks continue to be a cornerstone of Malaysian snacking culture, with strong emotional and cultural ties. These snacks—ranging from potato chips and puffed snacks to rice crackers and seafood snacks—are often consumed in social settings being shared among family and friends. Their popularity is rooted in their bold flavours, affordability, and accessibility. Local favourites like Mister Potato, Double Decker, and Hwa Tai have maintained strong consumer loyalty by offering fami...

Euromonitor International's Savoury Snacks in Malaysia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Meat Snacks, Nuts, Seeds and Trail Mixes, Other Savoury Snacks, Popcorn, Pretzels, Salty Snacks, Savoury Biscuits, Seafood Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Savoury Snacks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Savoury Snacks in Malaysia
Euromonitor International
June 2025
List Of Contents And Tables
SAVOURY SNACKS IN MALAYSIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Savoury snacks retain their popularity but consumers are making healthier choices
Local and regional players capitalising on the troubles facing Western brands
Small local grocers dominate sales but modern channels making strides
PROSPECTS AND OPPORTUNITIES
Bright outlook for savoury snacks as the market evolves
New technology expected to reshape the market
Manufacturers will need to adapt to the growing focus on health and sustainability
CATEGORY DATA
Table 1 Sales of Savoury Snacks by Category: Volume 2020-2025
Table 2 Sales of Savoury Snacks by Category: Value 2020-2025
Table 3 Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
Table 4 Sales of Savoury Snacks by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Savoury Snacks: % Value 2021-2025
Table 6 LBN Brand Shares of Savoury Snacks: % Value 2022-2025
Table 7 Distribution of Savoury Snacks by Format: % Value 2020-2025
Table 8 Forecast Sales of Savoury Snacks by Category: Volume 2025-2030
Table 9 Forecast Sales of Savoury Snacks by Category: Value 2025-2030
Table 10 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Savoury Snacks by Category: % Value Growth 2025-2030
SNACKS IN MALAYSIA
EXECUTIVE SUMMARY
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
MARKET DATA
Table 12 Sales of Snacks by Category: Volume 2020-2025
Table 13 Sales of Snacks by Category: Value 2020-2025
Table 14 Sales of Snacks by Category: % Volume Growth 2020-2025
Table 15 Sales of Snacks by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Snacks: % Value 2021-2025
Table 17 LBN Brand Shares of Snacks: % Value 2022-2025
Table 18 Penetration of Private Label by Category: % Value 2020-2025
Table 19 Distribution of Snacks by Format: % Value 2020-2025
Table 20 Forecast Sales of Snacks by Category: Volume 2025-2030
Table 21 Forecast Sales of Snacks by Category: Value 2025-2030
Table 22 Forecast Sales of Snacks by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Snacks by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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