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Savoury Snacks in Japan

Published Jun 27, 2025
Length 22 Pages
SKU # EP20156226

Description

Retail value sales of savoury snacks are set to rise in Japan in current terms in 2025. During the year, the Japanese savoury snacks market is facing a peculiar trend due to the country's population decline. While the volume of savoury snacks sold is slightly decreasing, the value is performing well, indicating a shift towards higher-priced products. Amongst salty snacks, categories such as potato chips, puffed snacks, and rice snacks dominate the market. Despite the overall decline in volume, a... Euromonitor International's Savoury Snacks in Japan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change. Product coverage: Meat Snacks, Nuts, Seeds and Trail Mixes, Other Savoury Snacks, Popcorn, Pretzels, Salty Snacks, Savoury Biscuits, Seafood Snacks. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Savoury Snacks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

Table of Contents

22 Pages
Savoury Snacks in Japan
Euromonitor International
June 2025
List Of Contents And Tables
SAVOURY SNACKS IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Cost-effective savoury snacks gain popularity
Calbee Inc remains the largest player
Convenience stores and supermarkets dominate savoury snacks sales
PROSPECTS AND OPPORTUNITIES
The decline in quantity continues
Calbee fine tunes production to tackle price hikes
Expanding products for inbound and souvenir demand
Summary 1 Other Savoury Snacks by Product Type: 2025
CATEGORY DATA
Table 1 Sales of Savoury Snacks by Category: Volume 2020-2025
Table 2 Sales of Savoury Snacks by Category: Value 2020-2025
Table 3 Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
Table 4 Sales of Savoury Snacks by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Savoury Snacks: % Value 2021-2025
Table 6 LBN Brand Shares of Savoury Snacks: % Value 2022-2025
Table 7 Distribution of Savoury Snacks by Format: % Value 2020-2025
Table 8 Forecast Sales of Savoury Snacks by Category: Volume 2025-2030
Table 9 Forecast Sales of Savoury Snacks by Category: Value 2025-2030
Table 10 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Savoury Snacks by Category: % Value Growth 2025-2030
SNACKS IN JAPAN
EXECUTIVE SUMMARY
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
MARKET DATA
Table 12 Sales of Snacks by Category: Volume 2020-2025
Table 13 Sales of Snacks by Category: Value 2020-2025
Table 14 Sales of Snacks by Category: % Volume Growth 2020-2025
Table 15 Sales of Snacks by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Snacks: % Value 2021-2025
Table 17 LBN Brand Shares of Snacks: % Value 2022-2025
Table 18 Penetration of Private Label by Category: % Value 2020-2025
Table 19 Distribution of Snacks by Format: % Value 2020-2025
Table 20 Forecast Sales of Snacks by Category: Volume 2025-2030
Table 21 Forecast Sales of Snacks by Category: Value 2025-2030
Table 22 Forecast Sales of Snacks by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Snacks by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 2 Research Sources

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