Savoury Snacks in Denmark

Current value sales of savoury snacks increased in Denmark in 2025, driven by strong consumer demand for flavourful, convenient, and shareable products suitable for a wide range of occasions, from everyday snacking to social gatherings. Despite price sensitivity in many grocery categories, savoury snacks benefitted from their positioning as affordable indulgences and their versatility across various pack sizes and formats. Growth was particularly notable in multipacks and premium-style flavour e... Euromonitor International's Savoury Snacks in Denmark report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change. Product coverage: Meat Snacks, Nuts, Seeds and Trail Mixes, Other Savoury Snacks, Popcorn, Pretzels, Salty Snacks, Savoury Biscuits, Seafood Snacks. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Savoury Snacks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.


Savoury Snacks in Denmark
Euromonitor International
June 2025
List Of Contents And Tables
SAVOURY SNACKS IN DENMARK
KEY DATA FINDINGS
2025 DEVELOPMENTS
Current value growth driven by demand for variety across occasions
KiMs remains the clear leader in savoury snacks in 2025
Supermarkets leads sales, but e-commerce enjoys dynamic growth
PROSPECTS AND OPPORTUNITIES
Steady growth predicted for savoury snacks in Denmark
Technology is set to play an increasingly significant role in the category’s fortunes
Health awareness and regulations relating to new formulations in the coming years
CATEGORY DATA
Table 1 Sales of Savoury Snacks by Category: Volume 2020-2025
Table 2 Sales of Savoury Snacks by Category: Value 2020-2025
Table 3 Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
Table 4 Sales of Savoury Snacks by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Savoury Snacks: % Value 2021-2025
Table 6 LBN Brand Shares of Savoury Snacks: % Value 2022-2025
Table 7 Distribution of Savoury Snacks by Format: % Value 2020-2025
Table 8 Forecast Sales of Savoury Snacks by Category: Volume 2025-2030
Table 9 Forecast Sales of Savoury Snacks by Category: Value 2025-2030
Table 10 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Savoury Snacks by Category: % Value Growth 2025-2030
SNACKS IN DENMARK
EXECUTIVE SUMMARY
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
MARKET DATA
Table 12 Sales of Snacks by Category: Volume 2020-2025
Table 13 Sales of Snacks by Category: Value 2020-2025
Table 14 Sales of Snacks by Category: % Volume Growth 2020-2025
Table 15 Sales of Snacks by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Snacks: % Value 2021-2025
Table 17 LBN Brand Shares of Snacks: % Value 2022-2025
Table 18 Penetration of Private Label by Category: % Value 2020-2025
Table 19 Distribution of Snacks by Format: % Value 2020-2025
Table 20 Forecast Sales of Snacks by Category: Volume 2025-2030
Table 21 Forecast Sales of Snacks by Category: Value 2025-2030
Table 22 Forecast Sales of Snacks by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Snacks by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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