
Sanitary Protection in Switzerland
Description
Sanitary Protection in Switzerland
There was a substantial rise in the sales volume of sanitary protection products in 2022, driven by the increasing demand for affordable products and brands, including private label, particularly in intimate wipes. Moreover, major multinational companies used price reductions and promotional offers to generate more appeal for their products. Despite the significant increase in sales volume, overall value sales declined due to lower average unit prices.
Euromonitor International's Sanitary Protection in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Sanitary Protection market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
There was a substantial rise in the sales volume of sanitary protection products in 2022, driven by the increasing demand for affordable products and brands, including private label, particularly in intimate wipes. Moreover, major multinational companies used price reductions and promotional offers to generate more appeal for their products. Despite the significant increase in sales volume, overall value sales declined due to lower average unit prices.
Euromonitor International's Sanitary Protection in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Sanitary Protection market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
20 Pages
- Sanitary Protection in Switzerland
- Euromonitor International
- March 2023
- List Of Contents And Tables
- SANITARY PROTECTION IN SWITZERLAND
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Despite rise in volume sales, value sales decline due to lower unit prices in 2022
- Interest in sophisticated products increase as more consumers spend time outside
- Maturity of sanitary protection leaves little scope for innovation during 2022
- PROSPECTS AND OPPORTUNITIES
- Lower volume sales likely thanks to increasing saturation and product sophistication over the forecast period
- Growth protentional hampered by ageing population
- Competitive landscape set to remain concentrated due to leaders’ well-known and trusted products
- CATEGORY DATA
- Table 1 Retail Sales of Sanitary Protection by Category: Value 2017-2022
- Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
- Table 3 Retail Sales of Tampons by Application Format: % Value 2017-2022
- Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
- Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
- Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
- Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
- TISSUE AND HYGIENE IN SWITZERLAND
- EXECUTIVE SUMMARY
- Tissue and hygiene in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for tissue and hygiene?
- MARKET INDICATORS
- Table 8 Birth Rates 2017-2022
- Table 9 Infant Population 2017-2022
- Table 10 Female Population by Age 2017-2022
- Table 11 Total Population by Age 2017-2022
- Table 12 Households 2017-2022
- Table 13 Forecast Infant Population 2022-2027
- Table 14 Forecast Female Population by Age 2022-2027
- Table 15 Forecast Total Population by Age 2022-2027
- Table 16 Forecast Households 2022-2027
- MARKET DATA
- Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
- Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
- Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
- Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
- Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
- Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
- Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
- Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
- Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Pricing
Currency Rates
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