
Sanitary Protection in Saudi Arabia
Description
Sanitary Protection in Saudi Arabia
Sanitary protection saw steady, yet unremarkable growth in current value terms in 2022, a slight improvement on the previous year. This was in contrast to 2020, when an increase in the rate of VAT, from 5% to 15%, led to sharp price rises for sanitary protection products, heading to a hike in current value sales. As in 2021, the year was characterised by the proliferation of promotions, for example, buy-one-get-one-free and bundle offers, as manufacturers sought to gain consumer interest and abs...
Euromonitor International's Sanitary Protection in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Sanitary Protection market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Sanitary protection saw steady, yet unremarkable growth in current value terms in 2022, a slight improvement on the previous year. This was in contrast to 2020, when an increase in the rate of VAT, from 5% to 15%, led to sharp price rises for sanitary protection products, heading to a hike in current value sales. As in 2021, the year was characterised by the proliferation of promotions, for example, buy-one-get-one-free and bundle offers, as manufacturers sought to gain consumer interest and abs...
Euromonitor International's Sanitary Protection in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Sanitary Protection market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
22 Pages
- Sanitary Protection in Saudi Arabia
- Euromonitor International
- March 2023
- List Of Contents And Tables
- SANITARY PROTECTION IN SAUDI ARABIA
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Demand for sanitary protection products remains stable, due to their essential nature, although ongoing discounting dampens value growth in 2022
- Standard towels remain dominant amid rising sales of slimmer options
- Brand leader Always continues to lead innovation in 2022
- PROSPECTS AND OPPORTUNITIES
- Steady growth expected, with pantyliners leading the way
- Disposable period underwear offers potential for growth
- Sustainable products could gain traction going forward
- CATEGORY DATA
- Table 1 Retail Sales of Sanitary Protection by Category: Value 2017-2022
- Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
- Table 3 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
- Table 4 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
- Table 5 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
- Table 6 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
- TISSUE AND HYGIENE IN SAUDI ARABIA
- EXECUTIVE SUMMARY
- Tissue and hygiene in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for tissue and hygiene?
- MARKET INDICATORS
- Table 7 Birth Rates 2017-2022
- Table 8 Infant Population 2017-2022
- Table 9 Female Population by Age 2017-2022
- Table 10 Total Population by Age 2017-2022
- Table 11 Households 2017-2022
- Table 12 Forecast Infant Population 2022-2027
- Table 13 Forecast Female Population by Age 2022-2027
- Table 14 Forecast Total Population by Age 2022-2027
- Table 15 Forecast Households 2022-2027
- MARKET DATA
- Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
- Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
- Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
- Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
- Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
- Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
- Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
- Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
- Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Pricing
Currency Rates
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