Sanitary Protection in the Netherlands

Sanitary Protection in the Netherlands

Current value sales in sanitary protection increased in 2021, thanks to higher unit prices influenced by higher raw materials costs and transportation costs. The Netherlands experienced the highest inflation in years, which affected all sectors of the economy. Furthermore, 100% cotton sanitary protection products also continued to see an increase in shelf-space, as they are now also offered by major brands such as Always and Libresse and private label players Kruidvat and AH, amongst others. The...

Euromonitor International's Sanitary Protection in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sanitary Protection market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Sanitary Protection in the Netherlands
Euromonitor International
August 2022
List Of Contents And Tables
SANITARY PROTECTION IN THE NETHERLANDS
KEY DATA FINDINGS
2021 DEVELOPMENTS
Value growth driven by higher prices and switch to 100% cotton products
Demographics continue to limit volume growth in sanitary protection
Leading brands continue to dominate sanitary protection in 2021
PROSPECTS AND OPPORTUNITIES
Value growth in sanitary protection set to increase amidst a decline in volume sales
Alternatives a threat to volume growth of sanitary protection
Private label set to make gains, whilst online subscription likely to face more competition
CATEGORY DATA
Table 1 Retail Sales of Sanitary Protection by Category: Value 2016-2021
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021
Table 3 Retail Sales of Tampons by Application Format: % Value 2016-2021
Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2017-2021
Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2018-2021
Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2021-2026
Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2021-2026
CHART 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2019-2026
CHART 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2019-2026
TISSUE AND HYGIENE IN THE NETHERLANDS
EXECUTIVE SUMMARY
Tissue and hygiene sees growth in 2021 amidst less strict lockdowns
Inflation pushes up unit prices in tissue and hygiene in 2021
Manufacturers rethink environmentally-friendly and natural products
E-commerce continues to grow, whilst local shopping becomes more the norm
Tissue and hygiene to remain resilient in the post-pandemic environment
MARKET INDICATORS
Table 8 Birth Rates 2016-2021
Table 9 Infant Population 2016-2021
Table 10 Female Population by Age 2016-2021
Table 11 Total Population by Age 2016-2021
Table 12 Households 2016-2021
Table 13 Forecast Infant Population 2021-2026
Table 14 Forecast Female Population by Age 2021-2026
Table 15 Forecast Total Population by Age 2021-2026
Table 16 Forecast Households 2021-2026
MARKET DATA
Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2016-2021
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

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