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Sanitary Protection in Malaysia

Publisher Euromonitor International
Published Mar 08, 2023
Length 23 Pages
SKU # EP17824771

Description

Sanitary Protection in Malaysia

Standard towels contribute the lion’s share in the sanitary protection category: female consumers look for length of sanitary pads instead of value-added features such as antibacterial properties, scent, cooling features and so on. Consumers tend to prefer a length of 32cm and above, opting to buy night-use pads instead of having to buy day and night pads for maximum protection against leakage. Scent/fragrance, essential oils and other cooling features are considered nice to have but not essenti...

Euromonitor International's Sanitary Protection in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sanitary Protection market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Sanitary Protection in Malaysia
Euromonitor International
March 2023
List Of Contents And Tables
SANITARY PROTECTION IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Female consumers unwilling to pay more for extra features
Organic products appeal to consumers concerned about sensitive skin, while interest in disposable panties increases
Competitive landscape remains consolidated
PROSPECTS AND OPPORTUNITIES
Large consumer base and action to address period poverty
Tampons unlikely to make an impact in the forecast period
Threat from reusable alternatives
CATEGORY DATA
Table 1 Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Table 3 Retail Sales of Tampons by Application Format: % Value 2017-2022
Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
TISSUE AND HYGIENE IN MALAYSIA
EXECUTIVE SUMMARY
Tissue and hygiene in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 8 Birth Rates 2017-2022
Table 9 Infant Population 2017-2022
Table 10 Female Population by Age 2017-2022
Table 11 Total Population by Age 2017-2022
Table 12 Households 2017-2022
Table 13 Forecast Infant Population 2022-2027
Table 14 Forecast Female Population by Age 2022-2027
Table 15 Forecast Total Population by Age 2022-2027
Table 16 Forecast Households 2022-2027
MARKET DATA
Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources

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