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Rice, Pasta and Noodles in the United Kingdom

Publisher Euromonitor International
Published Dec 12, 2025
Length 31 Pages
SKU # EP20676768

Description

Over 2025, the growth trajectory of retail current value sales of rice, pasta and noodles in the UK is projected to be maintained, albeit at a slower rate, amidst the recovery of consumer demand. Following rising prices in the early review period, informed by raw material cost volatility, the category has seen price stability across key inputs, supporting a rebound in retail volume sales. As inflationary pressures eased, consumers returned to staple foods categories that offer both versatility a...

Euromonitor International's Rice, Pasta and Noodles in United Kingdom report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Noodles, Pasta, Rice.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Rice, Pasta and Noodles market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

31 Pages
Rice, Pasta and Noodles in the United Kingdom
Euromonitor International
December 2025
List Of Contents And Tables
RICE, PASTA AND NOODLES IN THE UNITED KINGDOM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Price stability boosts the demand for rice, pasta and noodles
INDUSTRY PERFORMANCE
Demand for cost-effective, filling food maintains rice’s leadership
Chilled noodles enjoy rising popularity as quick restaurant-style meals
WHAT’S NEXT?
The demand for premium offerings is set to bolster retail value sales
Global flavours drive adventure and dynamism
Players to innovate healthier formulations to meet the demand for premium staple foods
COMPETITIVE LANDSCAPE
Unilever Foods expands its portfolio to offer bold, flavoursome instant noodles
Tat Hui Foods invests in products, marketing and distribution to drive fast growth
CHANNELS
Major grocery retailers develop and expand their portfolios to lure consumers
E-commerce gains by offering convenience and access to premium products
CATEGORY DATA
Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
Table 6 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
Table 7 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
Table 8 NBO Company Shares of Rice: % Value 2021-2025
Table 9 LBN Brand Shares of Rice: % Value 2022-2025
Table 10 NBO Company Shares of Pasta: % Value 2021-2025
Table 11 LBN Brand Shares of Pasta: % Value 2022-2025
Table 12 NBO Company Shares of Noodles: % Value 2021-2025
Table 13 LBN Brand Shares of Noodles: % Value 2022-2025
Table 14 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
Table 15 Distribution of Rice by Format: % Value 2020-2025
Table 16 Distribution of Pasta by Format: % Value 2020-2025
Table 17 Distribution of Noodles by Format: % Value 2020-2025
Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
Table 21 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN THE UNITED KINGDOM
EXECUTIVE SUMMARY
Retail value over volume growth but there are bright spots in consumer demand
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Affordability drives shoppers
Convenience continues to win over consumers
International flavours abound as consumers seek authenticity
WHAT’S NEXT?
Healthier food trend to drive significant change across categories
Players still need to convince consumers to choose ultra-processed foods
Sustainability as a growth driver and differentiator
COMPETITIVE LANDSCAPE
Tesco balances quality with affordability to lead the field
Private label and newer branded players continue to gain traction in staple foods
CHANNELS
Hypermarkets lead but the competition intensifies
E-commerce continues to gain strategic importance
MARKET DATA
Table 22 Sales of Staple Foods by Category: Volume 2020-2025
Table 23 Sales of Staple Foods by Category: Value 2020-2025
Table 24 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 25 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 27 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 28 Penetration of Private Label by Category: % Value 2020-2025
Table 29 Distribution of Staple Foods by Format: % Value 2020-2025
Table 30 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 31 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 32 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 33 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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