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Rice, Pasta and Noodles in the United Arab Emirates

Publisher Euromonitor International
Published Nov 25, 2025
Length 25 Pages
SKU # EP20639363

Description

In the United Arab Emirates, rice, pasta and noodles is seeing rising retail value sales in 2025, reflecting the category’s role as an essential, versatile and affordable staple across a wide range of cuisines for the country’s diverse population, with noodles posting the fastest growth. Convenience and everyday meal relevance remain central to performance, while organic and natural variants are expanding as health-conscious consumers prioritise clean-label propositions and transparent sourcing.

Euromonitor International's Rice, Pasta and Noodles in United Arab Emirates report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Noodles, Pasta, Rice.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Rice, Pasta and Noodles market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

25 Pages
Rice, Pasta and Noodles in the United Arab Emirates
Euromonitor International
November 2025
List Of Contents And Tables
RICE, PASTA AND NOODLES IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2025 DEVELOPMENTS
Category resilience, organic expansion and policy support drive continued value growth
INDUSTRY PERFORMANCE
Growth driven by convenience and versatility of category products
Organic and natural trends accelerate
WHAT’S NEXT?
Government measures to support growth for rice
Pasta will see health-focused innovation
Green packaging formats become more prevalent
COMPETITIVE LANDSCAPE
Daily Fresh Foods leads a fragmented landscape
Nong Shim sponsors esports event for brand-building
CHANNELS
Hypermarkets maintains distribution lead in 2025
Convenience stores expands rapidly, outpacing all other channels
CATEGORY DATA
Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
Table 6 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
Table 7 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
Table 8 NBO Company Shares of Rice: % Value 2021-2025
Table 9 LBN Brand Shares of Rice: % Value 2022-2025
Table 10 NBO Company Shares of Pasta: % Value 2021-2025
Table 11 LBN Brand Shares of Pasta: % Value 2022-2025
Table 12 NBO Company Shares of Noodles: % Value 2021-2025
Table 13 LBN Brand Shares of Noodles: % Value 2022-2025
Table 14 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
Table 15 Distribution of Rice by Format: % Value 2020-2025
Table 16 Distribution of Pasta by Format: % Value 2020-2025
Table 17 Distribution of Noodles by Format: % Value 2020-2025
Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
Table 21 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN THE UNITED ARAB EMIRATES
EXECUTIVE SUMMARY
Essential demand, health-led innovation and channel diversification underpin positive outlook
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Staple foods benefits from essential nature of products
Health and wellness trends impact competitive dynamics
Private label expands amid rising price sensitivity
WHAT’S NEXT?
Further growth forecast for staple foods in the UAE
Innovation in line with prevailing health and sustainability concerns
Hypermarkets will remain preferred channel despite persistent expansion for e-commerce
COMPETITIVE LANDSCAPE
Baked goods dominated by artisanal brands
Players focus on building consumer trust
CHANNELS
Hypermarkets dominates distribution in 2025
Foodservice continues to benefit from tourism
MARKET DATA
Table 22 Sales of Staple Foods by Category: Volume 2020-2025
Table 23 Sales of Staple Foods by Category: Value 2020-2025
Table 24 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 25 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 27 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 28 Penetration of Private Label by Category: % Value 2020-2025
Table 29 Distribution of Staple Foods by Format: % Value 2020-2025
Table 30 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 31 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 32 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 33 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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