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Rice, Pasta and Noodles in Switzerland

Publisher Euromonitor International
Published Nov 13, 2025
Length 28 Pages
SKU # EP20589547

Description

In 2025, value growth in rice, pasta and noodles in Switzerland was driven by the demand for convenience among busy lifestyles and an increasing focus on health-conscious eating. Noodles led value growth, followed by rice and pasta. Rice gained popularity due to its versatility, compatibility with plant-based diets, and growing interest in international cuisines. Chilled pasta and instant noodles also thrived, thanks to their perceived freshness, premium positioning, and bold, innovative flavour...

Euromonitor International's Rice, Pasta and Noodles in Switzerland report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Noodles, Pasta, Rice.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Rice, Pasta and Noodles market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

28 Pages
Rice, Pasta and Noodles in Switzerland
Euromonitor International
November 2025
List Of Contents And Tables
RICE, PASTA AND NOODLES IN SWITZERLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Growth is driven by convenience, health and sustainability trends in Switzerland
INDUSTRY PERFORMANCE
Rice, pasta and noodles maintains a strong performance amid busy lifestyles and health trends
Noodles drive value growth within rice, pasta and noodles, led by convenience and bold flavours
WHATS NEXT?
Rice, pasta and noodles is expected to benefit from convenience-driven demand and product innovation
Health and wellness is set to remain central to innovation in rice, pasta and noodles
Rice, pasta and noodles producers prioritise sustainability and responsible sourcing
COMPETITIVE LANDSCAPE
Migros Genossenschaftsbund eG maintains its leadership in rice, pasta and noodles in Switzerland
Pastificio Rana SpA records an uplift in growth, improving its share in chilled pasta
CHANNELS
Supermarkets remain the dominant channel as consumers appreciate a wide product assortment
Retail e-commerce emerges as the fastest-growing channel, meeting consumers’ demand for effortless shopping
CATEGORY DATA
Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
Table 6 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
Table 7 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
Table 8 NBO Company Shares of Rice: % Value 2021-2025
Table 9 LBN Brand Shares of Rice: % Value 2022-2025
Table 10 NBO Company Shares of Pasta: % Value 2021-2025
Table 11 LBN Brand Shares of Pasta: % Value 2022-2025
Table 12 NBO Company Shares of Noodles: % Value 2021-2025
Table 13 LBN Brand Shares of Noodles: % Value 2022-2025
Table 14 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
Table 15 Distribution of Rice by Format: % Value 2020-2025
Table 16 Distribution of Pasta by Format: % Value 2020-2025
Table 17 Distribution of Noodles by Format: % Value 2020-2025
Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
Table 21 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN SWITZERLAND
EXECUTIVE SUMMARY
Value growth is driven by convenience, health and sustainability in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Convenience remains a key growth driver for staple foods in Switzerland
Health and wellness trends shape demand for staple foods in 2025
Sustainability and premiumisation reinforce differentiation in staple foods in Switzerland
WHAT’S NEXT?
Value sales of staple food is set to grow amid health, convenience and sustainability trends
Innovation in staple foods is likely to focus on health, clean labels and sustainability
Rising costs and external risks may put upward pressure on staple food prices in Switzerland
COMPETITIVE LANDSCAPE
Migros consolidates its leadership through private label, local sourcing and strategic investments
Kraft Heinz Co. and Beyond Meat Inc. drive value growth through shelf-stable and plant-based innovation
CHANNELS
Supermarkets maintains its leadership in the distribution of staple foods
Convenience drives rapid growth for retail e-commerce in staple foods
MARKET DATA
Table 22 Sales of Staple Foods by Category: Volume 2020-2025
Table 23 Sales of Staple Foods by Category: Value 2020-2025
Table 24 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 25 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 27 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 28 Penetration of Private Label by Category: % Value 2020-2025
Table 29 Distribution of Staple Foods by Format: % Value 2020-2025
Table 30 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 31 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 32 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 33 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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