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Rice, Pasta and Noodles in South Korea

Publisher Euromonitor International
Published Nov 13, 2025
Length 26 Pages
SKU # EP20589410

Description

Retail sales of rice, pasta and noodles are struggling for growth in 2025 with shifts in consumer purchasing behaviour impacting demand for traditional staples like rice and noodles. With volume sales stagnating some players are focusing on adding value to drive profits, such as through healthier variants or new flavour and format variations.

Euromonitor International's Rice, Pasta and Noodles in South Korea report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Noodles, Pasta, Rice.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Rice, Pasta and Noodles market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

26 Pages
Rice, Pasta and Noodles in South Korea
Euromonitor International
November 2025
List Of Contents And Tables
RICE, PASTA AND NOODLES IN SOUTH KOREA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sales stagnate as consumers turn to alternative meal options
INDUSTRY PERFORMANCE
Sales stagnate as consumer tastes and preferences evolve
Players focus on adding value
WHAT’S NEXT?
Ready-to-eat rice to shift toward health, functionality, and personalisation
Noodles expected to serve as a testing ground
Premium and imported pasta set for growth
COMPETITIVE LANDSCAPE
Nongshim retains a strong lead with ongoing investment new products and marketing
Leading players in rice and pasta facing increasing competition
CHANNELS
E-commerce gaining prominence in rice and pasta
Convenience stores taking on an important role in instant noodles
CATEGORY DATA
Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
Table 6 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
Table 7 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
Table 8 NBO Company Shares of Rice: % Value 2021-2025
Table 9 LBN Brand Shares of Rice: % Value 2022-2025
Table 10 NBO Company Shares of Pasta: % Value 2021-2025
Table 11 LBN Brand Shares of Pasta: % Value 2022-2025
Table 12 NBO Company Shares of Noodles: % Value 2021-2025
Table 13 LBN Brand Shares of Noodles: % Value 2022-2025
Table 14 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
Table 15 Distribution of Rice by Format: % Value 2020-2025
Table 16 Distribution of Pasta by Format: % Value 2020-2025
Table 17 Distribution of Noodles by Format: % Value 2020-2025
Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
Table 21 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN SOUTH KOREA
EXECUTIVE SUMMARY
Volume sales stagnate but opportunities exist in adding value to the market
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Volume sales stagnate while value growth is propelled by the search for healthier options
Health and sustainability on the menu as primary considerations
Rising production costs hit sweet treats
WHAT’S NEXT?
Growth expected to remain focused more on value than volume gains
Competition set to evolve through new product development and distribution strategies
Changing lifestyle behaviours expected to influence the future of staple foods
COMPETITIVE LANDSCAPE
CJ Cheiljedang strengthens its leading position with its trusted product range
Nongshim and Ottogi provide stiff competition with tried and trusted products
CHANNELS
Hypermarkets lead sales but convenience stores have become testing grounds
E-commerce continues to grow and develop
MARKET DATA
Table 22 Sales of Staple Foods by Category: Volume 2020-2025
Table 23 Sales of Staple Foods by Category: Value 2020-2025
Table 24 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 25 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 27 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 28 Penetration of Private Label by Category: % Value 2020-2025
Table 29 Distribution of Staple Foods by Format: % Value 2020-2025
Table 30 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 31 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 32 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 33 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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