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Rice, Pasta and Noodles in Saudi Arabia

Publisher Euromonitor International
Published Nov 13, 2025
Length 25 Pages
SKU # EP20589473

Description

Rice, pasta and noodles continues to see strong growth with these products being key components of many Saudi meals. Rice remains the major staple, but pasta and noodles are also attracting growing demand as the offer expands and consumers become more familiar with new serving suggestions.

Euromonitor International's Rice, Pasta and Noodles in Saudi Arabia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Noodles, Pasta, Rice.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Rice, Pasta and Noodles market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

25 Pages
Rice, Pasta and Noodles in Saudi Arabia
Euromonitor International
November 2025
List Of Contents And Tables
RICE, PASTA AND NOODLES IN SAUDI ARABIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rice remains the core staple but rice and noodles receiving strong interest
INDUSTRY PERFORMANCE
Rice remains the dominant category but pasta sales are on the rise
Instant noodle pouches winning favour with low prices and quick cooking time
WHAT’S NEXT?
Bright outlook for rice, pasta and noodles
Health focus will reward simpler recipes and lighter cooking
Local operations and digital tools should help drive the next growth phase
COMPETITIVE LANDSCAPE
Abu Kas holds the lead with popular line of basmati rice
Korean noodles see a surge in demand from younger consumers
CHANNELS
Supermarkets and hypermarkets dominate with a broad offer and competitive prices
E-commerce seeing improvements with consumers attracted to its increasing convenience
CATEGORY DATA
Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
Table 6 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
Table 7 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
Table 8 NBO Company Shares of Rice: % Value 2021-2025
Table 9 LBN Brand Shares of Rice: % Value 2022-2025
Table 10 NBO Company Shares of Pasta: % Value 2021-2025
Table 11 LBN Brand Shares of Pasta: % Value 2022-2025
Table 12 NBO Company Shares of Noodles: % Value 2021-2025
Table 13 LBN Brand Shares of Noodles: % Value 2022-2025
Table 14 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
Table 15 Distribution of Rice by Format: % Value 2020-2025
Table 16 Distribution of Pasta by Format: % Value 2020-2025
Table 17 Distribution of Noodles by Format: % Value 2020-2025
Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
Table 21 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN SAUDI ARABIA
EXECUTIVE SUMMARY
Despite ongoing price sensitivity demand for staple foods remains robust
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Sales see steady growth with little change in consumer purchasing behaviour
Value remains the key consideration in many purchasing decisions
Saudisation policy favouring local production
WHAT’S NEXT?
Key staples will remain at the heart of the market
Competition set to intensify as the market evolves
Distribution landscape shifting towards an omnichannel approach
COMPETITIVE LANDSCAPE
Artisanal baked goods lead the market
Competition remains lively as players invest in production improvements and marketing
CHANNELS
Supermarkets and hypermarkets dominate sales
Discounters and e-commerce carving out a share in the market
MARKET DATA
Table 22 Sales of Staple Foods by Category: Volume 2020-2025
Table 23 Sales of Staple Foods by Category: Value 2020-2025
Table 24 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 25 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 27 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 28 Penetration of Private Label by Category: % Value 2020-2025
Table 29 Distribution of Staple Foods by Format: % Value 2020-2025
Table 30 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 31 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 32 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 33 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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