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Rice, Pasta and Noodles in Portugal

Publisher Euromonitor International
Published Nov 26, 2025
Length 28 Pages
SKU # EP20638958

Description

The rice, pasta and noodles category in Portugal achieved steady value and volume growth in 2025, reflecting its central role in the daily diet and its responsiveness to evolving consumer habits. Convenience, innovation and diversification across product types were the main factors driving this positive performance. Portuguese consumers, facing ongoing cost-of-living pressures, continue to rely on affordable staples such as rice and pasta, while also experimenting with products that deliver nove...

Euromonitor International's Rice, Pasta and Noodles in Portugal report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Noodles, Pasta, Rice.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Rice, Pasta and Noodles market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

28 Pages
Rice, Pasta and Noodles in Portugal
Euromonitor International
November 2025
List Of Contents And Tables
RICE, PASTA AND NOODLES IN PORTUGAL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Innovation, convenience and new consumption habits sustain growth
INDUSTRY PERFORMANCE
Value and volume growth supported by innovation and convenience
Instant noodles lead growth with flavour innovation and affordability
WHAT’S NEXT?
Continued expansion supported by convenience, innovation and demographic change
Health-driven innovation and indulgence coexist
Sustainability and local sourcing take centre stage
COMPETITIVE LANDSCAPE
Continente maintains leadership through private label dominance
Panegara and Unilever drive dynamism through innovation and communication
CHANNELS
Supermarkets remain the core distribution platform
Retail e-commerce expands through convenience and price transparency
CATEGORY DATA
Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
Table 6 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
Table 7 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
Table 8 NBO Company Shares of Rice: % Value 2021-2025
Table 9 LBN Brand Shares of Rice: % Value 2022-2025
Table 10 NBO Company Shares of Pasta: % Value 2021-2025
Table 11 LBN Brand Shares of Pasta: % Value 2022-2025
Table 12 NBO Company Shares of Noodles: % Value 2021-2025
Table 13 LBN Brand Shares of Noodles: % Value 2022-2025
Table 14 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
Table 15 Distribution of Rice by Format: % Value 2020-2025
Table 16 Distribution of Pasta by Format: % Value 2020-2025
Table 17 Distribution of Noodles by Format: % Value 2020-2025
Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
Table 21 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN PORTUGAL
EXECUTIVE SUMMARY
Price awareness, promotions and convenience continue to shape staple food consumption
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Convenience products benefit from changing meal habits and time constraints
Health-focused staples gain ground as consumers seek balance and transparency
WHAT’S NEXT?
Continued price consciousness and growth of private label lines
Meat alternatives must simplify, improve and regain consumer trust
Convenience and sustainability to define future innovation
COMPETITIVE LANDSCAPE
Sonae Modelo Continente strengthens leadership through portfolio breadth and innovation
Panegara and Cofaco drive momentum through category focus and product innovation
CHANNELS
Supermarkets consolidate their leadership through reach, variety and promotions
Retail e-commerce continues to gain ground through convenience and alignment with in-store offers
MARKET DATA
Table 22 Sales of Staple Foods by Category: Volume 2020-2025
Table 23 Sales of Staple Foods by Category: Value 2020-2025
Table 24 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 25 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 27 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 28 Penetration of Private Label by Category: % Value 2020-2025
Table 29 Distribution of Staple Foods by Format: % Value 2020-2025
Table 30 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 31 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 32 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 33 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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