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Rice, Pasta and Noodles in the Philippines

Publisher Euromonitor International
Published Dec 18, 2025
Length 27 Pages
SKU # EP20676992

Description

In the Philippines, rice, pasta and noodles recorded rising retail value sales in 2025 while retail volume remained stable, reflecting entrenched reliance on affordable carbohydrate staples. Instant noodles continued to account for the largest share of volume, with packaged rice also central, and recent rice shortages reinforced the importance of flexible purchasing options and price containment measures. Rice delivered the strongest value momentum, supported by its non-negotiable role in daily...

Euromonitor International's Rice, Pasta and Noodles in Philippines report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Noodles, Pasta, Rice.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Rice, Pasta and Noodles market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

27 Pages
Rice, Pasta and Noodles in the Philippines
Euromonitor International
December 2025
List Of Contents And Tables
RICE, PASTA AND NOODLES IN THE PHILIPPINES
KEY DATA FINDINGS
2025 DEVELOPMENTS
Policy shifts and brand activations shape a resilient staples category
INDUSTRY PERFORMANCE
Rice retains essential role in Filipino diets in 2025
Rice remains major growth driver
WHAT’S NEXT?
Sales of rice, pasta and noodles set for steady growth
Wellness trends shape innovation in instant noodles
Sustainability initiatives gain strategic importance
COMPETITIVE LANDSCAPE
Monde Nissin Corp builds on instant noodles leadership
Nongshim expands within instant noodles
CHANNELS
Supermarkets remains the leading distribution channel in 2025
E-commerce benefits from convenience demand and increased engagement
CATEGORY DATA
Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
Table 6 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
Table 7 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
Table 8 NBO Company Shares of Rice: % Value 2021-2025
Table 9 LBN Brand Shares of Rice: % Value 2022-2025
Table 10 NBO Company Shares of Pasta: % Value 2021-2025
Table 11 LBN Brand Shares of Pasta: % Value 2022-2025
Table 12 NBO Company Shares of Noodles: % Value 2021-2025
Table 13 LBN Brand Shares of Noodles: % Value 2022-2025
Table 14 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
Table 15 Distribution of Rice by Format: % Value 2020-2025
Table 16 Distribution of Pasta by Format: % Value 2020-2025
Table 17 Distribution of Noodles by Format: % Value 2020-2025
Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
Table 21 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN THE PHILIPPINES
EXECUTIVE SUMMARY
Essential demand holds firm as innovation and digital reach expand
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Staple foods benefits from essential nature of categories
Digitalisation and collaborations shape development in 2025
Health and wellness trends remain highly impactful
WHAT’S NEXT?
Further growth forecast as government works to ease price pressure
Health concerns will continue to inform innovation
Players to increase investment in sustainability
COMPETITIVE LANDSCAPE
Purefoods-Hormel retains overall leadership through namesake brand
Nongshim expands thanks to success in instant noodles
CHANNELS
Supermarkets leads retail distribution, rising further in 2025
E-commerce posts fastest expansion, with social commerce boosting consumer engagement
MARKET DATA
Table 22 Sales of Staple Foods by Category: Volume 2020-2025
Table 23 Sales of Staple Foods by Category: Value 2020-2025
Table 24 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 25 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 27 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 28 Penetration of Private Label by Category: % Value 2020-2025
Table 29 Distribution of Staple Foods by Format: % Value 2020-2025
Table 30 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 31 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 32 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 33 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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