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Rice, Pasta and Noodles in Pakistan

Published Nov 17, 2025
Length 26 Pages
SKU # EP20610885

Description

Retail sales of rice, pasta, and noodles in Pakistan are being fuelled by accelerating urbanisation, the rising number of dual-income households, and busier lifestyles. Instant noodles and dried pasta are increasingly popular among time-pressed consumers seeking quick meal solutions, while rice remains a dietary staple across all income levels. Consumers are gradually shifting from unpackaged to branded, pre-packaged rice for standardised quality, hygiene, and convenient portioning, particularly... Euromonitor International's Rice, Pasta and Noodles in Pakistan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change. Product coverage: Noodles, Pasta, Rice. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Rice, Pasta and Noodles market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

Table of Contents

26 Pages
Rice, Pasta and Noodles in Pakistan
Euromonitor International
November 2025
List Of Contents And Tables
RICE, PASTA AND NOODLES IN PAKISTAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Urbanisation facilitates shift towards convenient, high-quality packaged offerings
INDUSTRY PERFORMANCE
Rising urban lifestyles boost demand for packaged rice, pasta, and noodles
Rice shows particularly strong performance, thanks to its essential role in local cuisine
WHAT’S NEXT?
Q-commerce to drive growth in rice, pasta, and noodles
Health-focused offerings will gain prominence in noodles and pasta
Regional flavours will drive differentiation and enhance customer engagement
COMPETITIVE LANDSCAPE
Engro continues to dominate sales
Matco deepens its reach
CHANNELS
Small local grocers is most important channel
E-commerce expands but reach remains limited outside urban centres
CATEGORY DATA
Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
Table 6 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
Table 7 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
Table 8 NBO Company Shares of Rice: % Value 2021-2025
Table 9 LBN Brand Shares of Rice: % Value 2022-2025
Table 10 NBO Company Shares of Pasta: % Value 2021-2025
Table 11 LBN Brand Shares of Pasta: % Value 2022-2025
Table 12 NBO Company Shares of Noodles: % Value 2021-2025
Table 13 LBN Brand Shares of Noodles: % Value 2022-2025
Table 14 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
Table 15 Distribution of Rice by Format: % Value 2020-2025
Table 16 Distribution of Pasta by Format: % Value 2020-2025
Table 17 Distribution of Noodles by Format: % Value 2020-2025
Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
Table 21 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN PAKISTAN
EXECUTIVE SUMMARY
Expansion of modern retail fuels staple food sales
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Convenience and urbanisation drive robust growth
Consumers shift from unpackaged to packaged formats mid rising focus on food safety and quality
Affordability remains key as local production expands
WHAT’S NEXT?
Changing lifestyles and retail formalisation will drive growth
Competition will intensify as players expand their portfolios and invest in geographical expansion
Health and wellness trend will gain traction in urban areas
COMPETITIVE LANDSCAPE
Engro leads fragmented landscape
Matco gains share at expense of smaller competitors
CHANNELS
Small local grocers face growing competition from modern trade
E-commerce shows rapid expansion
MARKET DATA
Table 22 Sales of Staple Foods by Category: Volume 2020-2025
Table 23 Sales of Staple Foods by Category: Value 2020-2025
Table 24 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 25 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 27 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 28 Penetration of Private Label by Category: % Value 2021-2025
Table 29 Distribution of Staple Foods by Format: % Value 2020-2025
Table 30 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 31 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 32 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 33 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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