Rice, Pasta and Noodles in Pakistan
Description
Retail sales of rice, pasta, and noodles in Pakistan are being fuelled by accelerating urbanisation, the rising number of dual-income households, and busier lifestyles. Instant noodles and dried pasta are increasingly popular among time-pressed consumers seeking quick meal solutions, while rice remains a dietary staple across all income levels. Consumers are gradually shifting from unpackaged to branded, pre-packaged rice for standardised quality, hygiene, and convenient portioning, particularly...
Euromonitor International's Rice, Pasta and Noodles in Pakistan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Noodles, Pasta, Rice.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Rice, Pasta and Noodles market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Table of Contents
26 Pages
- Rice, Pasta and Noodles in Pakistan
- Euromonitor International
- November 2025
- List Of Contents And Tables
- RICE, PASTA AND NOODLES IN PAKISTAN
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Urbanisation facilitates shift towards convenient, high-quality packaged offerings
- INDUSTRY PERFORMANCE
- Rising urban lifestyles boost demand for packaged rice, pasta, and noodles
- Rice shows particularly strong performance, thanks to its essential role in local cuisine
- WHAT’S NEXT?
- Q-commerce to drive growth in rice, pasta, and noodles
- Health-focused offerings will gain prominence in noodles and pasta
- Regional flavours will drive differentiation and enhance customer engagement
- COMPETITIVE LANDSCAPE
- Engro continues to dominate sales
- Matco deepens its reach
- CHANNELS
- Small local grocers is most important channel
- E-commerce expands but reach remains limited outside urban centres
- CATEGORY DATA
- Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
- Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
- Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
- Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
- Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
- Table 6 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
- Table 7 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
- Table 8 NBO Company Shares of Rice: % Value 2021-2025
- Table 9 LBN Brand Shares of Rice: % Value 2022-2025
- Table 10 NBO Company Shares of Pasta: % Value 2021-2025
- Table 11 LBN Brand Shares of Pasta: % Value 2022-2025
- Table 12 NBO Company Shares of Noodles: % Value 2021-2025
- Table 13 LBN Brand Shares of Noodles: % Value 2022-2025
- Table 14 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
- Table 15 Distribution of Rice by Format: % Value 2020-2025
- Table 16 Distribution of Pasta by Format: % Value 2020-2025
- Table 17 Distribution of Noodles by Format: % Value 2020-2025
- Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
- Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
- Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
- Table 21 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- STAPLE FOODS IN PAKISTAN
- EXECUTIVE SUMMARY
- Expansion of modern retail fuels staple food sales
- KEY DATA FINDINGS
- INDUSTRY PERFORMANCE
- Convenience and urbanisation drive robust growth
- Consumers shift from unpackaged to packaged formats mid rising focus on food safety and quality
- Affordability remains key as local production expands
- WHAT’S NEXT?
- Changing lifestyles and retail formalisation will drive growth
- Competition will intensify as players expand their portfolios and invest in geographical expansion
- Health and wellness trend will gain traction in urban areas
- COMPETITIVE LANDSCAPE
- Engro leads fragmented landscape
- Matco gains share at expense of smaller competitors
- CHANNELS
- Small local grocers face growing competition from modern trade
- E-commerce shows rapid expansion
- MARKET DATA
- Table 22 Sales of Staple Foods by Category: Volume 2020-2025
- Table 23 Sales of Staple Foods by Category: Value 2020-2025
- Table 24 Sales of Staple Foods by Category: % Volume Growth 2020-2025
- Table 25 Sales of Staple Foods by Category: % Value Growth 2020-2025
- Table 26 NBO Company Shares of Staple Foods: % Value 2021-2025
- Table 27 LBN Brand Shares of Staple Foods: % Value 2022-2025
- Table 28 Penetration of Private Label by Category: % Value 2021-2025
- Table 29 Distribution of Staple Foods by Format: % Value 2020-2025
- Table 30 Forecast Sales of Staple Foods by Category: Volume 2025-2030
- Table 31 Forecast Sales of Staple Foods by Category: Value 2025-2030
- Table 32 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
- Table 33 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- SOURCES
- Summary 1 Research Sources
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