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Rice, Pasta and Noodles in the Netherlands

Publisher Euromonitor International
Published Nov 14, 2025
Length 27 Pages
SKU # EP20589481

Description

The rice, pasta and noodles category in the Netherlands continued to expand in 2025 as consumers deepened their engagement with global cuisines and home cooking. Dutch households increasingly sought variety, authenticity and high-quality ingredients to recreate restaurant-style meals at home. While rising costs throughout the supply chain supported value growth, premiumisation and diversification were equally influential. Consumers demonstrated growing willingness to trade up for authentic Itali...

Euromonitor International's Rice, Pasta and Noodles in Netherlands report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Noodles, Pasta, Rice.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Rice, Pasta and Noodles market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

27 Pages
Rice, Pasta and Noodles in the Netherlands
Euromonitor International
November 2025
List Of Contents And Tables
RICE, PASTA AND NOODLES IN THE NETHERLANDS
KEY DATA FINDINGS
2025 DEVELOPMENTS
Cultural diversity and culinary curiosity sustain strong growth across rice, pasta and noodles
INDUSTRY PERFORMANCE
Premiumisation and culinary sophistication drive growth despite cost pressures
Asian cuisine and youth culture boost rice and noodles consumption
WHAT’S NEXT?
Positive outlook sustained by cultural diversity and product innovation
Sustainability and ethical sourcing shape future purchasing decisions
Demographic change and convenience trends inspire new formats and portioning
COMPETITIVE LANDSCAPE
GranFood maintains leadership but faces pressure from premium and authentic brands
Authenticity drives competition across pasta and rice segments
CHANNELS
Supermarkets consolidate dominance through premium and authentic assortments
E-commerce expands niche availability and caters to specialist demand
CATEGORY DATA
Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
Table 6 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
Table 7 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
Table 8 NBO Company Shares of Rice: % Value 2021-2025
Table 9 LBN Brand Shares of Rice: % Value 2022-2025
Table 10 NBO Company Shares of Pasta: % Value 2021-2025
Table 11 LBN Brand Shares of Pasta: % Value 2022-2025
Table 12 NBO Company Shares of Noodles: % Value 2021-2025
Table 13 LBN Brand Shares of Noodles: % Value 2022-2025
Table 14 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
Table 15 Distribution of Rice by Format: % Value 2020-2025
Table 16 Distribution of Pasta by Format: % Value 2020-2025
Table 17 Distribution of Noodles by Format: % Value 2020-2025
Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
Table 21 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN THE NETHERLANDS
EXECUTIVE SUMMARY
Evolving consumer priorities reshape staple food consumption
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Affordability drives demand while health and authenticity gain prominence
Shifting eating habits redefine everyday consumption
WHAT’S NEXT?
Mature category poised for steady growth
Health and wellness trends reshape product development
Authenticity and private label to remain strong competitive forces
COMPETITIVE LANDSCAPE
Artisanal and private label products dominate the market landscape
Authenticity and cultural specialisation underpin brand success
CHANNELS
Supermarkets remain central to staple food retailing
Discounters gain further ground amid affordability concerns
MARKET DATA
Table 22 Sales of Staple Foods by Category: Volume 2020-2025
Table 23 Sales of Staple Foods by Category: Value 2020-2025
Table 24 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 25 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 27 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 28 Penetration of Private Label by Category: % Value 2020-2025
Table 29 Distribution of Staple Foods by Format: % Value 2020-2025
Table 30 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 31 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 32 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 33 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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