Report cover image

Rice, Pasta and Noodles in Kenya

Publisher Euromonitor International
Published Nov 14, 2024
Length 23 Pages
SKU # EP19338623

Description

Rice, Pasta and Noodles in Kenya


In 2024, the rice, pasta and noodles category overall is witnessing double-digit current value growth due to price increases as inflation has driven up the cost of raw materials and transportation. Companies have responded by introducing more affordable options and smaller pack sizes. Small local grocers typically offer smaller pack sizes, enhancing affordability, whilst supermarkets cater to bulk buyers with larger pack sizes. Supermarkets are playing a crucial role in driving volume sales of e...

Euromonitor International's Rice, Pasta and Noodles in Kenya report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Noodles, Pasta, Rice.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Rice, Pasta and Noodles market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Rice, Pasta and Noodles in Kenya
Euromonitor International
November 2024
List Of Contents And Tables
RICE, PASTA AND NOODLES IN KENYA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Price increases as inflation drives up the cost of raw materials and transportation
Capwell Industries Limited leads innovation with fortified rice
Indomie maintains its overall lead in 2024
PROSPECTS AND OPPORTUNITIES
Stiff competition from other staple goods and unpackaged products
Price sensitivity set to persist
Health and convenience trends will continue to influence sales
CATEGORY DATA
Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024
Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2019-2024
Table 6 NBO Company Shares of Rice, Pasta and Noodles: % Value 2020-2024
Table 7 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2021-2024
Table 8 NBO Company Shares of Rice: % Value 2020-2024
Table 9 LBN Brand Shares of Rice: % Value 2021-2024
Table 10 NBO Company Shares of Pasta: % Value 2020-2024
Table 11 LBN Brand Shares of Pasta: % Value 2021-2024
Table 12 NBO Company Shares of Noodles: % Value 2020-2024
Table 13 LBN Brand Shares of Noodles: % Value 2021-2024
Table 14 Distribution of Rice, Pasta and Noodles by Format: % Value 2019-2024
Table 15 Distribution of Rice by Format: % Value 2019-2024
Table 16 Distribution of Pasta by Format: % Value 2019-2024
Table 17 Distribution of Noodles by Format: % Value 2019-2024
Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2024-2029
Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2024-2029
Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2024-2029
Table 21 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2024-2029
STAPLE FOODS IN KENYA
EXECUTIVE SUMMARY
Staple foods in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for staple foods?
MARKET DATA
Table 22 Sales of Staple Foods by Category: Volume 2019-2024
Table 23 Sales of Staple Foods by Category: Value 2019-2024
Table 24 Sales of Staple Foods by Category: % Volume Growth 2019-2024
Table 25 Sales of Staple Foods by Category: % Value Growth 2019-2024
Table 26 NBO Company Shares of Staple Foods: % Value 2020-2024
Table 27 LBN Brand Shares of Staple Foods: % Value 2021-2024
Table 28 Penetration of Private Label by Category: % Value 2020-2024
Table 29 Distribution of Staple Foods by Format: % Value 2019-2024
Table 30 Forecast Sales of Staple Foods by Category: Volume 2024-2029
Table 31 Forecast Sales of Staple Foods by Category: Value 2024-2029
Table 32 Forecast Sales of Staple Foods by Category: % Volume Growth 2024-2029
Table 33 Forecast Sales of Staple Foods by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us