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Rice, Pasta and Noodles in Ireland

Published Nov 25, 2025
Length 27 Pages
SKU # EP20639314

Description

Value sales of rice, pasta and noodles increased in Ireland in 2025, supported by both higher volumes and rising unit prices despite cost-of-living pressures. Growth was driven by strong demand for convenient formats such as microwaveable and ready-to-cook products, alongside rising interest in healthier wholegrain, high-protein and gluten-free varieties. Rice was the strongest performer within the category, buoyed by premium and specialty offerings as well as expanding private label value packs...

Euromonitor International's Rice, Pasta and Noodles in Ireland report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Noodles, Pasta, Rice.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Rice, Pasta and Noodles market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

27 Pages
Rice, Pasta and Noodles in Ireland
Euromonitor International
November 2025
List Of Contents And Tables
RICE, PASTA AND NOODLES IN IRELAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Value growth is driven by convenience, health trends, and premiumisation in Ireland
INDUSTRY PERFORMANCE
Value sales of rice, pasta and noodles rise in Ireland, driven by convenience, health trends and premium imports
Rice leads value growth in Ireland driven by premium, convenient, and health-focused offerings
WHAT’S NEXT?
Rice, pasta and noodles is expected to grow due to convenience, versatility, and lifestyle trends
Health focused innovations are set to drive value growth in rice, pasta and noodles
Rising interest in international cuisines will drive innovation in rice, pasta and noodles
COMPETITIVE LANDSCAPE
Established brands consolidate the leadership through strong heritage and broad coverage
Convenience-led innovation and strong online availability positions Veetee as the fastest-growing player in 2025
CHANNELS
Supermarkets retains its leadership through broad assortments and private label goods
Discounters and retail e-commerce drive growth as value-seeking behaviour and convenience influence purchasing
CATEGORY DATA
Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
Table 6 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
Table 7 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
Table 8 NBO Company Shares of Rice: % Value 2021-2025
Table 9 LBN Brand Shares of Rice: % Value 2022-2025
Table 10 NBO Company Shares of Pasta: % Value 2021-2025
Table 11 LBN Brand Shares of Pasta: % Value 2022-2025
Table 12 NBO Company Shares of Noodles: % Value 2021-2025
Table 13 LBN Brand Shares of Noodles: % Value 2022-2025
Table 14 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
Table 15 Distribution of Rice by Format: % Value 2020-2025
Table 16 Distribution of Pasta by Format: % Value 2020-2025
Table 17 Distribution of Noodles by Format: % Value 2020-2025
Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
Table 21 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN IRELAND
EXECUTIVE SUMMARY
Demand for value, health and sustainability drive growth in staple foods
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Rising demand for value, convenience and healthier options drive growth in 2025
Sustainability becomes an influential driver of consumer choice in staple foods
Rising costs influence purchasing behaviour as Irish consumers balance value with quality
WHAT’S NEXT?
Value sales are expected to rise as price inflation and shifting lifestyle priorities shape demand
Reformulation, value innovation and sustainability are set to define competitive strategies
Retail e-commerce and discounters are expected to gain momentum
COMPETITIVE LANDSCAPE
Pilgrim’s Europe maintains its leadership through broad availability and diversified offerings
Tesco Ireland strengthens its position through private label expansion and a multi-tiered value strategy
CHANNELS
Supermarkets retains its lead through strong brand loyalty and a wide product assortments
Retail e-commerce accelerates as rapid delivery and improved fulfilment services reshape staple foods
MARKET DATA
Table 22 Sales of Staple Foods by Category: Volume 2020-2025
Table 23 Sales of Staple Foods by Category: Value 2020-2025
Table 24 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 25 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 27 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 28 Penetration of Private Label by Category: % Value 2020-2025
Table 29 Distribution of Staple Foods by Format: % Value 2020-2025
Table 30 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 31 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 32 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 33 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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