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Rice, Pasta and Noodles in Indonesia

Publisher Euromonitor International
Published Nov 25, 2025
Length 29 Pages
SKU # EP20639270

Description

Rice, pasta and noodles in the local market demonstrated stable growth in 2025, despite economic uncertainties and significant price pressures. Consumers adapted by seeking affordable alternatives and trading down, with rice remaining dominant, though packaged rice growth slowed as mid-income households chose unpackaged options. Plain noodles saw strong growth due to home cooking and budget management, while instant noodle cups catered to impulse buys. Health awareness led some to reduce instant...

Euromonitor International's Rice, Pasta and Noodles in Indonesia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Noodles, Pasta, Rice.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Rice, Pasta and Noodles market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

29 Pages
Rice, Pasta and Noodles in Indonesia
Euromonitor International
November 2025
List Of Contents And Tables
RICE, PASTA AND NOODLES IN INDONESIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Price pressures, health trends, and e-commerce shape rice, pasta and noodles in 2025
INDUSTRY PERFORMANCE
Resilient performance despite ongoing price pressures
Noodles benefits from convenience trends
WHAT’S NEXT?
Economic recovery set to drive demand for premium meal solutions
Health awareness to influence future preferences and product development
Cultural trends, influencer campaigns and experiential marketing crucial for driving consumer engagement
COMPETITIVE LANDSCAPE
Indofood maintains convincing leadership of fragmented competitive landscape
Samyang Ramyun’s dynamic growth driven by flavour innovation and enhanced visibility
CHANNELS
Established network of small local grocers ensures access to staple goods
Convenience of home delivery for bulky items drives dynamic e-commerce growth
CATEGORY DATA
Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
Table 6 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
Table 7 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
Table 8 NBO Company Shares of Rice: % Value 2021-2025
Table 9 LBN Brand Shares of Rice: % Value 2022-2025
Table 10 NBO Company Shares of Pasta: % Value 2021-2025
Table 11 LBN Brand Shares of Pasta: % Value 2022-2025
Table 12 NBO Company Shares of Noodles: % Value 2021-2025
Table 13 LBN Brand Shares of Noodles: % Value 2022-2025
Table 14 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
Table 15 Distribution of Rice by Format: % Value 2020-2025
Table 16 Distribution of Pasta by Format: % Value 2020-2025
Table 17 Distribution of Noodles by Format: % Value 2020-2025
Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
Table 21 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN INDONESIA
EXECUTIVE SUMMARY
Navigating economic headwinds: Key trends in Indonesian staple foods
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Consumers of staple foods navigate ongoing price pressures
Digital-first approach to marketing convenient meal solutions
Innovation emerges as crucial point of differentiation to drive growth
Health trends influence purchasing decisions and product development
WHAT’S NEXT?
Economic recovery and rising urbanisation to drive future growth of staple foods
Demand for functional staple foods to be driven by health trends
Indonesians to be increasingly influence by social media trends
COMPETITIVE LANDSCAPE
Indofood Sukses Makmur Tbk PT retains lead of highly fragmented landscape
Lotte drives dynamic growth through expanding distribution and product innovation
CHANNELS
Established store network ensures dominance of small local grocers
Convenience of rapid delivery services drives e-commerce growth
MARKET DATA
Table 22 Sales of Staple Foods by Category: Volume 2020-2025
Table 23 Sales of Staple Foods by Category: Value 2020-2025
Table 24 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 25 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 27 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 28 Penetration of Private Label by Category: % Value 2020-2025
Table 29 Distribution of Staple Foods by Format: % Value 2020-2025
Table 30 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 31 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 32 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 33 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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