Rice, Pasta and Noodles in Germany
Description
Rice, pasta and noodles is seeing growth driven by the rising demand for convenient meal solutions amongst ever busier modern consumers. At the same time, the health and wellness trend is supporting growing interest in products that are perceived to be fresher, driving demand for products such as chilled pasta. Going forward, the rise in consumer health consciousness is expected to exert a growing influence on product innovation in the category.
Euromonitor International's Rice, Pasta and Noodles in Germany report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Noodles, Pasta, Rice.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Rice, Pasta and Noodles market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Table of Contents
28 Pages
- Rice, Pasta and Noodles in Germany
- Euromonitor International
- November 2025
- List Of Contents And Tables
- RICE, PASTA AND NOODLES IN GERMANY
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Rising interest in convenience and freshness
- INDUSTRY PERFORMANCE
- Social media driven noodles power a category uptick
- Chilled pasta benefits from evolution of consumer demand towards convenience and freshness
- WHAT’S NEXT?
- Convenience and health tilt the category upward despite near-term pressure
- Protein and vegan-positioned lines may move from niche to mainstream
- Social commerce and viral noodle trends fuel youth-driven growth
- COMPETITIVE LANDSCAPE
- Barilla remains the leader but comes under increasing private label pressure
- Hilcona creating new consumption occasions for chilled gnocchi
- CHANNELS
- Discounters leads sales of rice, pasta and noodles, while online gains gradually via subscriptions
- Hypermarkets struggling to remain competitive
- CATEGORY DATA
- Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
- Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
- Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
- Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
- Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
- Table 6 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
- Table 7 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
- Table 8 NBO Company Shares of Rice: % Value 2021-2025
- Table 9 LBN Brand Shares of Rice: % Value 2022-2025
- Table 10 NBO Company Shares of Pasta: % Value 2021-2025
- Table 11 LBN Brand Shares of Pasta: % Value 2022-2025
- Table 12 NBO Company Shares of Noodles: % Value 2021-2025
- Table 13 LBN Brand Shares of Noodles: % Value 2022-2025
- Table 14 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
- Table 15 Distribution of Rice by Format: % Value 2020-2025
- Table 16 Distribution of Pasta by Format: % Value 2020-2025
- Table 17 Distribution of Noodles by Format: % Value 2020-2025
- Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
- Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
- Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
- Table 21 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- STAPLE FOODS IN GERMANY
- EXECUTIVE SUMMARY
- Affordability, convenience, and health are primary considerations
- KEY DATA FINDINGS
- INDUSTRY PERFORMANCE
- High levels of budget consciousness
- Affordability and clarity prove key
- WHAT’S NEXT?
- Brands need to show clear, everyday benefits in face of strong private label competition
- Private label to quickly mirror brand moves
- Discounters to remain key, while online channel continues to develop
- COMPETITIVE LANDSCAPE
- Major retailers lead
- Simplicity and practicality are key to success
- CHANNELS
- Discounters gaining share
- E-commerce maintains significant growth
- MARKET DATA
- Table 22 Sales of Staple Foods by Category: Volume 2020-2025
- Table 23 Sales of Staple Foods by Category: Value 2020-2025
- Table 24 Sales of Staple Foods by Category: % Volume Growth 2020-2025
- Table 25 Sales of Staple Foods by Category: % Value Growth 2020-2025
- Table 26 NBO Company Shares of Staple Foods: % Value 2021-2025
- Table 27 LBN Brand Shares of Staple Foods: % Value 2022-2025
- Table 28 Penetration of Private Label by Category: % Value 2020-2025
- Table 29 Distribution of Staple Foods by Format: % Value 2020-2025
- Table 30 Forecast Sales of Staple Foods by Category: Volume 2025-2030
- Table 31 Forecast Sales of Staple Foods by Category: Value 2025-2030
- Table 32 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
- Table 33 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- SOURCES
- Summary 1 Research Sources
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