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Rice, Pasta and Noodles in Germany

Published Nov 17, 2025
Length 28 Pages
SKU # EP20610890

Description

Rice, pasta and noodles is seeing growth driven by the rising demand for convenient meal solutions amongst ever busier modern consumers. At the same time, the health and wellness trend is supporting growing interest in products that are perceived to be fresher, driving demand for products such as chilled pasta. Going forward, the rise in consumer health consciousness is expected to exert a growing influence on product innovation in the category. Euromonitor International's Rice, Pasta and Noodles in Germany report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change. Product coverage: Noodles, Pasta, Rice. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Rice, Pasta and Noodles market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

Table of Contents

28 Pages
Rice, Pasta and Noodles in Germany
Euromonitor International
November 2025
List Of Contents And Tables
RICE, PASTA AND NOODLES IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising interest in convenience and freshness
INDUSTRY PERFORMANCE
Social media driven noodles power a category uptick
Chilled pasta benefits from evolution of consumer demand towards convenience and freshness
WHAT’S NEXT?
Convenience and health tilt the category upward despite near-term pressure
Protein and vegan-positioned lines may move from niche to mainstream
Social commerce and viral noodle trends fuel youth-driven growth
COMPETITIVE LANDSCAPE
Barilla remains the leader but comes under increasing private label pressure
Hilcona creating new consumption occasions for chilled gnocchi
CHANNELS
Discounters leads sales of rice, pasta and noodles, while online gains gradually via subscriptions
Hypermarkets struggling to remain competitive
CATEGORY DATA
Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
Table 6 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
Table 7 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
Table 8 NBO Company Shares of Rice: % Value 2021-2025
Table 9 LBN Brand Shares of Rice: % Value 2022-2025
Table 10 NBO Company Shares of Pasta: % Value 2021-2025
Table 11 LBN Brand Shares of Pasta: % Value 2022-2025
Table 12 NBO Company Shares of Noodles: % Value 2021-2025
Table 13 LBN Brand Shares of Noodles: % Value 2022-2025
Table 14 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
Table 15 Distribution of Rice by Format: % Value 2020-2025
Table 16 Distribution of Pasta by Format: % Value 2020-2025
Table 17 Distribution of Noodles by Format: % Value 2020-2025
Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
Table 21 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN GERMANY
EXECUTIVE SUMMARY
Affordability, convenience, and health are primary considerations
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
High levels of budget consciousness
Affordability and clarity prove key
WHAT’S NEXT?
Brands need to show clear, everyday benefits in face of strong private label competition
Private label to quickly mirror brand moves
Discounters to remain key, while online channel continues to develop
COMPETITIVE LANDSCAPE
Major retailers lead
Simplicity and practicality are key to success
CHANNELS
Discounters gaining share
E-commerce maintains significant growth
MARKET DATA
Table 22 Sales of Staple Foods by Category: Volume 2020-2025
Table 23 Sales of Staple Foods by Category: Value 2020-2025
Table 24 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 25 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 27 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 28 Penetration of Private Label by Category: % Value 2020-2025
Table 29 Distribution of Staple Foods by Format: % Value 2020-2025
Table 30 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 31 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 32 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 33 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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