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Rice, Pasta and Noodles in Finland

Publisher Euromonitor International
Published Nov 25, 2025
Length 28 Pages
SKU # EP20639301

Description

In 2025, value sales of rice, pasta, and noodles grew in Finland, driven by continued home-cooking habits and demand for convenient, ready-to-heat products. Rice was particularly dynamic, with instant and pre-cooked options offering both quick preparation and exotic flavours, while plain and instant noodles performed well due to affordability and ease of cooking. Health and wellness trends influenced product innovation, with high-fibre, protein-enriched, gluten-free, and superfood pasta varietie...

Euromonitor International's Rice, Pasta and Noodles in Finland report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Noodles, Pasta, Rice.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Rice, Pasta and Noodles market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

28 Pages
Rice, Pasta and Noodles in Finland
Euromonitor International
November 2025
List Of Contents And Tables
RICE, PASTA AND NOODLES IN FINLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Convenience and health drive growth in rice, pasta and noodles in 2025
INDUSTRY PERFORMANCE
Convenience driven cooking lifts value sales of rice, pasta and noodles in 2025
Convenience and flavour innovation drive dynamic growth in rice and noodles
WHAT’S NEXT?
Premiumisation and convenience are set to drive value growth in rice, pasta and noodles
Gluten-free and superfood varieties will drive innovation in pasta and rice products
Sustainability and energy efficiency are set to fuel innovation in domestic production
COMPETITIVE LANDSCAPE
Lantmännen Cerealia Oy consolidates its lead through strategic acquisition and a focus on sustainability
Suomen Nestlé Oy drives dynamic growth through innovative Maggi product launches
CHANNELS
Hypermarkets remains the leading channel offering a wide range of goods at affordable prices
Retail e-commerce outpaces other channels in rice, pasta and noodles in Finland
CATEGORY DATA
Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
Table 6 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
Table 7 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
Table 8 NBO Company Shares of Rice: % Value 2021-2025
Table 9 LBN Brand Shares of Rice: % Value 2022-2025
Table 10 NBO Company Shares of Pasta: % Value 2021-2025
Table 11 LBN Brand Shares of Pasta: % Value 2022-2025
Table 12 NBO Company Shares of Noodles: % Value 2021-2025
Table 13 LBN Brand Shares of Noodles: % Value 2022-2025
Table 14 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
Table 15 Distribution of Rice by Format: % Value 2020-2025
Table 16 Distribution of Pasta by Format: % Value 2020-2025
Table 17 Distribution of Noodles by Format: % Value 2020-2025
Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
Table 21 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN FINLAND
EXECUTIVE SUMMARY
Evolving consumer priorities impact the sales of staple foods in Finland 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Value sales of staple foods decline amid price sensitivity and health driven shifts
Sustainability, convenience and flavour profiles influence sales in staple foods in Finland
Health and wellness concerns shape buying habits within staple foods in 2025
WHAT’S NEXT?
Premiumisation and home cooking is set to support steady value growth in staple foods
Convenience is set to shape staple food innovation across the forecast period
Health and wellness is set to accelerate innovation and influence consumer choices
COMPETITIVE LANDSCAPE
S Group strengths its leadership with an extensive portfolio of private label products
Meeat Food Tech Oy drives growth through plant-based alternatives
CHANNELS
Hypermarkets maintains its lead in distribution through appealing price points and loyalty schemes
Growth for retail e-commerce is driven by a wide product selection and rapid delivery services
MARKET DATA
Table 22 Sales of Staple Foods by Category: Volume 2020-2025
Table 23 Sales of Staple Foods by Category: Value 2020-2025
Table 24 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 25 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 27 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 28 Penetration of Private Label by Category: % Value 2020-2025
Table 29 Distribution of Staple Foods by Format: % Value 2020-2025
Table 30 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 31 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 32 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 33 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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