Report cover image

Rice, Pasta and Noodles in Denmark

Published Nov 17, 2025
Length 27 Pages
SKU # EP20610884

Description

In 2025, rice, pasta and noodles recorded value growth in Denmark, driven by affordability, versatility, and its role as everyday meal staple. Rice emerged as the fastest-growing category, supported by international cuisine trends and its adaptability across meal occasions. Consumer interest in convenience, quick meals, and premium or internationally inspired varieties also shaped demand, while sustainability and locally sourced products gained traction... Euromonitor International's Rice, Pasta and Noodles in Denmark report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change. Product coverage: Noodles, Pasta, Rice. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Rice, Pasta and Noodles market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

Table of Contents

27 Pages
Rice, Pasta and Noodles in Denmark
Euromonitor International
November 2025
List Of Contents And Tables
RICE, PASTA AND NOODLES IN DENMARK
KEY DATA FINDINGS
2025 DEVELOPMENTS
Value growth is supported by demand for affordability, versatility and healthier options
INDUSTRY PERFORMANCE
Rice, pasta and noodles remain resilient amid convenience and international cuisine trends
Rice drives value growth in 2025 as a versatile and affordable meal staple
WHAT’S NEXT?
Steady growth is expected to be driven by strong versatility and international flavours
There is set to be a growing focus on nutritious and whole-grain options in rice, pasta and noodles
Rising demand for locally sourced pasta and rice will drive sustainability and quality appeal
COMPETITIVE LANDSCAPE
Coop Danmark A/S leads rice, pasta and noodles with strong private label presence and sustainability initiatives
Foodpeople A/S emerges as the most dynamic player in rice, pasta and noodles through premium, international-focused offerings
CHANNELS
Discounters lead rice, pasta and noodles sales by combining affordability and wide private label ranges
Retail e-commerce drives convenience-led growth for rice, pasta and noodles
CATEGORY DATA
Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
Table 6 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
Table 7 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
Table 8 NBO Company Shares of Rice: % Value 2021-2025
Table 9 LBN Brand Shares of Rice: % Value 2022-2025
Table 10 NBO Company Shares of Pasta: % Value 2021-2025
Table 11 LBN Brand Shares of Pasta: % Value 2022-2025
Table 12 NBO Company Shares of Noodles: % Value 2021-2025
Table 13 LBN Brand Shares of Noodles: % Value 2022-2025
Table 14 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
Table 15 Distribution of Rice by Format: % Value 2020-2025
Table 16 Distribution of Pasta by Format: % Value 2020-2025
Table 17 Distribution of Noodles by Format: % Value 2020-2025
Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
Table 21 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN DENMARK
EXECUTIVE SUMMARY
Steady growth in staple foods is driven by necessity, convenience, and sustainability
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Steady growth is driven by necessity and occasional indulgence
The expansion of private label influences staple foods in 2025
A focus on sustainability and local sourcing rises in Denmark during 2025
WHAT’S NEXT?
Steady growth in staple foods is set to be driven by necessity and evolving consumer preferences
Rising health and wellness concerns drive change in staple food portfolios
Distribution channels are set to evolve amid cost pressures and convenience trends
COMPETITIVE LANDSCAPE
Coop Danmark A/S maintains its leadership in staple foods despite a slight share decline
Rahbekfisk A/S leads value growth in staple foods driven by demand for frozen seafood
CHANNELS
Discounters strengthens its leadership through competitive pricing and private label
Retail e-commerce grows as consumers appreciate convenience and flexibility
MARKET DATA
Table 22 Sales of Staple Foods by Category: Volume 2020-2025
Table 23 Sales of Staple Foods by Category: Value 2020-2025
Table 24 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 25 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 27 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 28 Penetration of Private Label by Category: % Value 2020-2025
Table 29 Distribution of Staple Foods by Format: % Value 2020-2025
Table 30 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 31 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 32 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 33 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

Search Inside Report

How Do Licenses Work?
Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.