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Rice, Pasta and Noodles in Canada

Publisher Euromonitor International
Published Nov 26, 2025
Length 28 Pages
SKU # EP20639202

Description

Sales of rice, pasta and noodles are seeing a positive performance in Canada in 2025, with value growth slightly up from that seen in 2024, and volume growth fairly steady although seeing a sub-decimal decline. This indicates stable baseline demand for products in the category.

Euromonitor International's Rice, Pasta and Noodles in Canada report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Noodles, Pasta, Rice.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Rice, Pasta and Noodles market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

28 Pages
Rice, Pasta and Noodles in Canada
Euromonitor International
November 2025
List Of Contents And Tables
RICE, PASTA AND NOODLES IN CANADA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Positive sales for rice, pasta and noodles, thanks to stable baseline demand
INDUSTRY PERFORMANCE
Affordability and health and wellness offerings drive sales
Success of noodles supported by Asian immigration demographics
WHAT’S NEXT?
Economic and demographic shifts signal varied opportunities for category growth
Snacking and convenience trends present growth opportunities
Protein claims lead health and wellness demand
COMPETITIVE LANDSCAPE
Catelli Foods maintains overall lead thanks to strength in pasta
Nissin benefits from popularity of instant noodles and strong marketing activities
CHANNELS
Supermarkets maintains distribution lead, despite an erosion of share due to competition from budget-friendly outlets
Retail e-commerce sees the strongest channel growth
CATEGORY DATA
Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
Table 6 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
Table 7 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
Table 8 NBO Company Shares of Rice: % Value 2021-2025
Table 9 LBN Brand Shares of Rice: % Value 2022-2025
Table 10 NBO Company Shares of Pasta: % Value 2021-2025
Table 11 LBN Brand Shares of Pasta: % Value 2022-2025
Table 12 NBO Company Shares of Noodles: % Value 2021-2025
Table 13 LBN Brand Shares of Noodles: % Value 2022-2025
Table 14 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
Table 15 Distribution of Rice by Format: % Value 2020-2025
Table 16 Distribution of Pasta by Format: % Value 2020-2025
Table 17 Distribution of Noodles by Format: % Value 2020-2025
Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
Table 21 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN CANADA
EXECUTIVE SUMMARY
Low stable growth in both value and volume terms, while challenges remain
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Still-high prices continue to restrict stronger volume sales
Health and wellness trends continue to overlap with affordability concerns
Snacking trends continue, supporting baseline sales
WHAT’S NEXT?
Flat volume and low value growth expected, supported by baseline demand and suppressed by ongoing challenges
International/multicultural flavour trends look set to stay over the coming years
Evolving labelling requirements set to impact indulgent and high-sugar products
COMPETITIVE LANDSCAPE
Loblaw Cos, Canada Bread, and FGF Brands are all attracting attention
Maple Lodge Farms, Nissin Foods, and Mondelez attract attention to their brands to support growth
Mergers and acquisitions and leveraging growing categories boost competitive strength of companies and brands
CHANNELS
Supermarkets maintains distribution lead, despite an erosion of share due to competition from budget-friendly outlets
Retail e-commerce sees the strongest channel growth
MARKET DATA
Table 22 Sales of Staple Foods by Category: Volume 2020-2025
Table 23 Sales of Staple Foods by Category: Value 2020-2025
Table 24 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 25 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 27 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 28 Penetration of Private Label by Category: % Value 2020-2025
Table 29 Distribution of Staple Foods by Format: % Value 2020-2025
Table 30 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 31 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 32 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 33 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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