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Rice, Pasta and Noodles in Belgium

Publisher Euromonitor International
Published Nov 14, 2025
Length 27 Pages
SKU # EP20589487

Description

The rice, pasta and noodles category recorded a positive overall performance in 2025, supported by solid demand for pasta. Following a period of price pressure initiated by Colruyt in 2024, retail prices for dried pasta declined slightly as other major retailers followed suit to remain competitive. This price adjustment was not linked to greater promotional intensity but rather to a structural shift in pricing strategies aimed at defending volume shares. Lower raw material costs, particularly fo...

Euromonitor International's Rice, Pasta and Noodles in Belgium report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Noodles, Pasta, Rice.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Rice, Pasta and Noodles market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

27 Pages
Rice, Pasta and Noodles in Belgium
Euromonitor International
November 2025
List Of Contents And Tables
RICE, PASTA AND NOODLES IN BELGIUM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Pasta leads growth amid falling prices and strong innovation
INDUSTRY PERFORMANCE
Market shaped by affordability, variety, and lifestyle
Noodles benefit from the rise of Asian gastronomy
WHAT’S NEXT?
Steady growth supported by premiumisation and global tastes
Health and wellness claims evolve toward functionality and tolerance
Sustainability and local sourcing gain importance
COMPETITIVE LANDSCAPE
Leading retailers maintain dominance despite share erosion
GranFood drives growth through Asian-inspired innovation
CHANNELS
Supermarkets dominate, supported by broader opening hours
E-commerce continues to expand from a small base
CATEGORY DATA
Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
Table 6 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
Table 7 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
Table 8 NBO Company Shares of Rice: % Value 2021-2025
Table 9 LBN Brand Shares of Rice: % Value 2022-2025
Table 10 NBO Company Shares of Pasta: % Value 2021-2025
Table 11 LBN Brand Shares of Pasta: % Value 2022-2025
Table 12 NBO Company Shares of Noodles: % Value 2021-2025
Table 13 LBN Brand Shares of Noodles: % Value 2022-2025
Table 14 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
Table 15 Distribution of Rice by Format: % Value 2020-2025
Table 16 Distribution of Pasta by Format: % Value 2020-2025
Table 17 Distribution of Noodles by Format: % Value 2020-2025
Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
Table 21 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN BELGIUM
EXECUTIVE SUMMARY
Economic stability and evolving eating habits support steady growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Indulgence, local sourcing, and naturalness define consumer choices
Consumers balance wellness, value, and sustainability
Plant-based innovation and clean labels drive category evolution
WHAT’S NEXT?
Naturalness and premium simplicity to guide future growth
Shifts in consumption patterns and retail dynamics
COMPETITIVE LANDSCAPE
Artisanal producers retain leadership through quality and tradition
Innovation and sustainability drive growth in plant-based products
CHANNELS
Supermarkets consolidate their leading role through flexibility and accessibility
E-commerce expands through convenience and premium differentiation
MARKET DATA
Table 22 Sales of Staple Foods by Category: Volume 2020-2025
Table 23 Sales of Staple Foods by Category: Value 2020-2025
Table 24 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 25 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 27 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 28 Penetration of Private Label by Category: % Value 2020-2025
Table 29 Distribution of Staple Foods by Format: % Value 2020-2025
Table 30 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 31 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 32 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 33 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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