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Retailing in Lithuania

Publisher Euromonitor International
Published Apr 25, 2022
Length 82 Pages
SKU # EP17154512

Description

Retailing in Lithuania

Lockdown as a result of the pandemic negatively affected most areas of retailing at the end of the review period. Mandated to close during the national lockdown retailers were hard hit. Furthermore, economic uncertainty and declining consumer disposable incomes led consumers to become more budget conscious, limiting their spending to essential necessities. Retailers with an omnichannel presence weathered the storm better than retailers who relied on store-based retailing alone. In February 2021,...

Euromonitor International's Retailing in Lithuania report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-Based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

82 Pages
Retailing in Lithuania
Euromonitor International
April 2022
List Of Contents And Tables
RETAILING IN LITHUANIA
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
Retailers invest in e-commerce capabilities to gain more customers in 2021
Delivery services sharpened in 2021
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Seasonality
Christmas
Easter
Payments
Delivery and collections
Emerging business models
MARKET DATA
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 3 Sales in Store-Based Retailing by Channel: Value 2016-2021
Table 4 Sales in Store-Based Retailing by Channel: % Value Growth 2016-2021
Table 5 Store-Based Retailing Outlets by Channel: Units 2016-2021
Table 6 Store-Based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 7 Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 9 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
Table 10 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 11 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 12 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 13 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 14 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Table 15 Retailing GBO Company Shares: % Value 2017-2021
Table 16 Retailing GBN Brand Shares: % Value 2018-2021
Table 17 Store-based Retailing GBO Company Shares: % Value 2017-2021
Table 18 Store-based Retailing GBN Brand Shares: % Value 2018-2021
Table 19 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
Table 20 Non-Store Retailing GBO Company Shares: % Value 2017-2021
Table 21 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
Table 22 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
Table 23 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
Table 24 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
Table 25 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
Table 26 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
Table 28 Forecast Sales in Store-Based Retailing by Channel: Value 2021-2026
Table 29 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2021-2026
Table 30 Forecast Store-Based Retailing Outlets by Channel: Units 2021-2026
Table 31 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
Table 32 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
Table 33 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
Table 34 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 35 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 36 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
Table 37 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
Table 38 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
Table 39 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
MODERN GROCERY RETAILERS IN LITHUANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Consumers remain at home more often in 2021, benefiting modern grocery retailers
Hypermarkets re-enter positive sales ground in 2021
Lidl introduces novel ideas to grow its consumer base in 2021
PROSPECTS AND OPPORTUNITIES
Smaller format stores set to increase in popularity boosting sales in convenience stores during the forecast period
Self-checkout services likely to grow during the forecast period due to consumers demand for increased time-efficiency and convenience
Maxima to standardise store formats to increase profitability and consumer base
CHANNEL DATA
Table 40 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 41 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 42 Sales in Modern Grocery Retailers by Channel: Value 2016-2021
Table 43 Sales in Modern Grocery Retailers by Channel: % Value Growth 2016-2021
Table 44 Modern Grocery Retailers Outlets by Channel: Units 2016-2021
Table 45 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 46 Modern Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 47 Modern Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 48 Modern Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 49 Modern Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 50 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 51 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 52 Forecast Sales in Modern Grocery Retailers by Channel: Value 2021-2026
Table 53 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2021-2026
Table 54 Forecast Modern Grocery Retailers Outlets by Channel: Units 2021-2026
Table 55 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
TRADITIONAL GROCERY RETAILERS IN LITHUANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales rise thanks to not requiring COVID-19 passes in 2021
Drinks specialists’ popularity rise in 2021 as foodservices lag in recovery
Health and wellness trend boosts sales in traditional grocery retailers in 2021
PROSPECTS AND OPPORTUNITIES
Consumers likely to continue preferring modern to traditional grocery retailers during the forecast period
Traditional grocery retailers may benefit from product differentiation in the forecast period
E-commerce set to rise during the forecast period as traditional retailers modernise
CHANNEL DATA
Table 56 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 57 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 58 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 59 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 60 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 61 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 62 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 63 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN LITHUANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales rise as consumers shop for apparel and footwear thanks to quarantine restrictions easing in 2021
Consumers adopt new shopping behaviour giving rise to e-commerce in 2021
Large new outlet centre with apparel and footwear specialist retailers opens in 2021
PROSPECTS AND OPPORTUNITIES
Sales will grow but e-commerce to benefit from hybrid working model during the forecast period
New technology set to boost sales in e-commerce during the forecast period
Physical stores likely to become display stores during the forecast period, cutting expenses
CHANNEL DATA
Table 64 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 65 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 66 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 67 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 68 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 69 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 70 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 71 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HEALTH AND BEAUTY SPECIALIST RETAILERS IN LITHUANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Beauty specialists benefit from relaxation of restrictions in 2021
Health related retailers see rise in demand as consumers return to normal lifestyles in 2021
Chemists/pharmacies continue to benefit from pandemic in 2021
PROSPECTS AND OPPORTUNITIES
Beauty retailers to benefit at the expense of pharmacies from new vaccination sites opening during the forecast period
Demand expected to remain while the pandemic lasts during the forecast period
Pharmacists becoming more important, likely leading to a rise in sales during the forecast period
CHANNEL DATA
Table 72 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 73 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 74 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021
Table 75 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021
Table 76 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 77 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 78 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 79 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 80 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 81 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 82 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026
Table 83 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026
MIXED RETAILERS IN LITHUANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Variety stores remain dominant in mixed retailing during 2021
Variety stores sales rise during 2021 due to being affordable
Variety stores the only mixed retailers and e-commerce expensive in 2021
PROSPECTS AND OPPORTUNITIES
Impulse shopping expected to increase over the forecast period
Variety stores likely to become display stores and pick-up points in the forecast period
More social events set to boost sales at variety stores over the forecast period
CHANNEL DATA
Table 84 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 85 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 86 Sales in Mixed Retailers by Channel: Value 2016-2021
Table 87 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021
Table 88 Mixed Retailers Outlets by Channel: Units 2016-2021
Table 89 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 90 Mixed Retailers GBO Company Shares: % Value 2017-2021
Table 91 Mixed Retailers GBN Brand Shares: % Value 2018-2021
Table 92 Mixed Retailers LBN Brand Shares: Outlets 2018-2021
Table 93 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021
Table 94 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 95 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 96 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026
Table 97 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026
Table 98 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026
Table 99 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DIRECT SELLING IN LITHUANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales slow thanks to consumers returning to physical stores in 2021
Direct selling’s shift to e-commerce services benefits sales in 2021
Demand for health and wellness products rise during 2021
PROSPECTS AND OPPORTUNITIES
Digitalisation set to support sales during the forecast period
Vendors must become more creative in online selling to remain competitive in the forecast period
Number of direct sellers set to rise in the forecast period, due to economic uncertainty
CHANNEL DATA
Table 110 Direct Selling by Category: Value 2016-2021
Table 111 Direct Selling by Category: % Value Growth 2016-2021
Table 112 Direct Selling GBO Company Shares: % Value 2017-2021
Table 113 Direct Selling GBN Brand Shares: % Value 2018-2021
Table 114 Direct Selling Forecasts by Category: Value 2021-2026
Table 115 Direct Selling Forecasts by Category: % Value Growth 2021-2026
E-COMMERCE (GOODS) IN LITHUANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
E-commerce continues to benefit from pandemic during 2021
Retailers start live streaming via social platforms, boosting e-commerce sales in 2021
More older people start using e-commerce during 2021
PROSPECTS AND OPPORTUNITIES
E-commerce sales likely to rise over the forecast period as more retailers adopt omnichannel business model
Competition set to increase as more international players enter Lithuania during the forecast period
Room for retailers’ e-commerce capabilities to expand over the forecast period
CHANNEL DATA
Table 100 E-Commerce (Goods) by Channel and Category: Value 2016-2021
Table 101 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021
Table 102 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021
Table 103 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021
Table 104 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026
Table 105 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
MOBILE E-COMMERCE (GOODS) IN LITHUANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Mobile e-commerce continues to register exceptional sales growth in 2021
Social networks a strong connection point between consumers and mobile e-commerce in 2021
Mobile apps easily adaptable to advertise and communicate directly with consumers
PROSPECTS AND OPPORTUNITIES
5G technology set to benefit mobile e-commerce during the forecast period
Demand for convenience likely to boost even more sales over the forecast period
Mobile apps will increasingly be used for a variety of uses during the forecast period
CHANNEL DATA
Table 106 Mobile E-Commerce (Goods): Value 2016-2021
Table 107 Mobile E-Commerce (Goods): % Value Growth 2016-2021
Table 108 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026
Table 109 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026

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