Retailing in Belgium

Published Feb 16, 2022

Length 136 Pages

SKU # EP16996130

Description

Retailing in Belgium

In 2021, the retailing environment in Belgium benefitted from the gradual lifting of restrictions related to COVID-19. Indeed, whilst store-based sales in non-grocery showed recovery, e-commerce continued to record strong growth in the year due to the relatively low penetration of e-commerce in total retailing compared with neighbouring countries; increasing consumer confidence with shopping online; and strong infrastructure improvements (online shops’ designs, payment methods, delivery policies...

Euromonitor International's Retailing in Belgium report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-Based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Retailing in Belgium
Euromonitor International
February 2022
List Of Contents And Tables
RETAILING IN BELGIUM
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
Food e-commerce booming
Non-grocery retailing still suffering in 2021
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours: Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry: Table 1 Cash and Carry Sales: Value 2016-2021
Seasonality
Christmas
Back To School
Payments
Delivery and collection
Emerging business models
MARKET DATA: Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021; Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021; Table 4 Sales in Store-based Retailing by Channel: Value 2016-2021; Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021; Table 6 Store-based Retailing Outlets by Channel: Units 2016-2021; Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021; Table 8 Sales in Non-Store Retailing by Channel: Value 2016-2021; Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021; Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 12 Sales in Grocery Retailers by Channel: Value 2016-2021; Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021; Table 14 Grocery Retailers Outlets by Channel: Units 2016-2021; Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021; Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021; Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 18 Sales in Non-Grocery Specialists by Channel: Value 2016-2021; Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021; Table 20 Non-Grocery Specialists Outlets by Channel: Units 2016-2021; Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021; Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 24 Sales in Mixed Retailers by Channel: Value 2016-2021; Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021; Table 26 Mixed Retailers Outlets by Channel: Units 2016-2021; Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021; Table 28 Retailing GBO Company Shares: % Value 2017-2021; Table 29 Retailing GBN Brand Shares: % Value 2018-2021; Table 30 Store-based Retailing GBO Company Shares: % Value 2017-2021; Table 31 Store-based Retailing GBN Brand Shares: % Value 2018-2021; Table 32 Store-based Retailing LBN Brand Shares: Outlets 2018-2021; Table 33 Non-Store Retailing GBO Company Shares: % Value 2017-2021; Table 34 Non-Store Retailing GBN Brand Shares: % Value 2018-2021; Table 35 Grocery Retailers GBO Company Shares: % Value 2017-2021; Table 36 Grocery Retailers GBN Brand Shares: % Value 2018-2021; Table 37 Grocery Retailers LBN Brand Shares: Outlets 2018-2021; Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021; Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021; Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021; Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021; Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021; Table 43 Mixed Retailers GBO Company Shares: % Value 2017-2021; Table 44 Mixed Retailers GBN Brand Shares: % Value 2018-2021; Table 45 Mixed Retailers LBN Brand Shares: Outlets 2018-2021; Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021; Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026; Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026; Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026; Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026; Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026; Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026; Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026; Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026; Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026; Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026; Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026; Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026; Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026; Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026; Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026; Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026; Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026; Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026; Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026; Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES: Summary 2 Research Sources
CONVENIENCE STORES IN BELGIUM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Proximity and convenience prove to be key factors in 2021
Competition from food e-commerce
Carrefour leads with innovations and offerings in line with consumer trends
PROSPECTS AND OPPORTUNITIES
Different strategies for growth
Development of food e-commerce likely to offset proximity trend
Omnichannel strategies key to maintaining growth
CHANNEL DATA: Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2016-2021; Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 75 Convenience Stores GBO Company Shares: % Value 2017-2021; Table 76 Convenience Stores GBN Brand Shares: % Value 2018-2021; Table 77 Convenience Stores LBN Brand Shares: Outlets 2018-2021; Table 78 Convenience Stores LBN Brand Shares: Selling Space 2018-2021; Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
DISCOUNTERS IN BELGIUM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Following rapid growth in 2020 due to COVID-19, discounters see decline in 2021
Lidl benefits from new store openings and its commitment to sustainability
Aldi and Leader Price lose share with their more old-fashioned models
PROSPECTS AND OPPORTUNITIES
Value trend to remain relevant over the forecast period
Lidl set to gain share thanks to its commitment to sustainability
Aldi and Leader Price to benefit from digitalisation
CHANNEL DATA: Table 81 Discounters: Value Sales, Outlets and Selling Space 2016-2021; Table 82 Discounters: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 83 Discounters GBO Company Shares: % Value 2017-2021; Table 84 Discounters GBN Brand Shares: % Value 2018-2021; Table 85 Discounters LBN Brand Shares: Outlets 2018-2021; Table 86 Discounters LBN Brand Shares: Selling Space 2018-2021; Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HYPERMARKETS IN BELGIUM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Competition from food e-commerce and convenience stores impacts category performance
Leader Carrefour focuses on its convenience stores and development of food e-commerce
Non-grocery sales return to their pre-pandemic levels in 2021
PROSPECTS AND OPPORTUNITIES
Crisis of the ‘outdated’ hypermarket model
Competition from other channels and pressure on profits
Carrefour set to maintain its lead
CHANNEL DATA: Table 89 Hypermarkets: Value Sales, Outlets and Selling Space 2016-2021; Table 90 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 91 Hypermarkets GBO Company Shares: % Value 2017-2021; Table 92 Hypermarkets GBN Brand Shares: % Value 2018-2021; Table 93 Hypermarkets LBN Brand Shares: Outlets 2018-2021; Table 94 Hypermarkets LBN Brand Shares: Selling Space 2018-2021; Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
SUPERMARKETS IN BELGIUM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Following rapid growth in 2020 thanks to COVID-19, supermarkets see decline in 2021 due to competition from convenience stores and food e-commerce players
Digitalisation is the most relevant trend in 2021
Colruyt maintains its lead in 2021
PROSPECTS AND OPPORTUNITIES
Structural changes ahead for supermarkets
Albert Heijn pushes food e-commerce to gain share
Outlet numbers to decline over the forecast period
CHANNEL DATA: Table 97 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021; Table 98 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 99 Supermarkets GBO Company Shares: % Value 2017-2021; Table 100 Supermarkets GBN Brand Shares: % Value 2018-2021; Table 101 Supermarkets LBN Brand Shares: Outlets 2018-2021; Table 102 Supermarkets LBN Brand Shares: Selling Space 2018-2021; Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 104 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
TRADITIONAL GROCERY RETAILERS IN BELGIUM
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 and competition from other channels affects the category’s performance in 2021
Highly fragmented competitive landscape with “others” holding the majority share
Lack of tourism impacts traditional chocolate retailers
PROSPECTS AND OPPORTUNITIES
Flat performance for the category over the forecast period
Positive factors: the recovery of tourism and return to office work
Digitalisation is a key opportunity for growth
CHANNEL DATA: Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 106 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 107 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021; Table 108 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021; Table 109 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021; Table 110 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021; Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 112 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN BELGIUM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales partially recover after strong decline in 2020 due to COVID-19
Small, independent players embrace digitalisation
Second hand apparel becomes more relevant in 2021
PROSPECTS AND OPPORTUNITIES
Lifting of COVID-19-related restrictions to help sales
Towards consolidation in competitive landscape
Mango at the forefront of omnichannel innovation
CHANNEL DATA: Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 114 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 115 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021; Table 116 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021; Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021; Table 118 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021; Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 120 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
ELECTRONICS AND APPLIANCE SPECIALIST RETAILERS IN BELGIUM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Home seclusion benefits sales of electronics
Media Markt-Saturn leads with its enhanced services and offerings
Sales of Vanden Borre and Krefel decline slightly in 2021 after a spike in 2020
PROSPECTS AND OPPORTUNITIES
Slight decline as competition from e-commerce is likely to intensify
Consumer appliances to outperform electronics
Players pushing an omnichannel strategy likely to have competitive advantage
CHANNEL DATA: Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 122 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 123 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2017-2021; Table 124 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2018-2021; Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2018-2021; Table 126 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2018-2021; Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 128 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HEALTH AND BEAUTY SPECIALIST RETAILERS IN BELGIUM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Diverse impact of COVID-19 on category sales
Economic crisis related the pandemic impacts the competitive landscape
AS Watson maintains its lead with low pricing strategy and expansion
PROSPECTS AND OPPORTUNITIES
Lifting of COVID-19 related restrictions to benefit the category
Kruidvat and Medi-Market set to gain share over the forecast period
Consolidation expected in optical good stores
CHANNEL DATA: Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 130 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 131 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021; Table 132 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021; Table 133 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021; Table 134 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021; Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021; Table 136 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021; Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 138 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026; Table 140 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026
HOME AND GARDEN SPECIALIST RETAILERS IN BELGIUM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Many Belgian consumers used lockdown to complete home improvements
Mixed results due to COVID-19 restrictions
Ikea maintains its lead in 2021 thanks to the power of the iconic global brand
PROSPECTS AND OPPORTUNITIES
Home improvement and gardening store-based sales to decline following COVID-19 spike
Ikea and JYSK set to gain share over the forecast period
Digitalisation and omnichannel strategies increasingly important
CHANNEL DATA: Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 142 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 143 Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021; Table 144 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021; Table 145 Home and Garden Specialist Retailers GBO Company Shares: % Value 2017-2021; Table 146 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2018-2021; Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2018-2021; Table 148 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2018-2021; Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 150 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2021-2026; Table 152 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2021-2026
DEPARTMENT STORES IN BELGIUM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Following steep decline in 2020, the category partially recovers in 2021
Trafic gains share through expansion
Digitalisation is a key growth factor in 2021
PROSPECTS AND OPPORTUNITIES
Competition from apparel specialist retailers and e-commerce to impact the category’s performance
Movement in competitive landscape: Galeria Inno likely to keep the same number of outlets, Trafic to expand network
Third-party merchant model to become more popular in department stores
CHANNEL DATA: Table 153 Department Stores: Value Sales, Outlets and Selling Space 2016-2021; Table 154 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 155 Department Stores GBO Company Shares: % Value 2017-2021; Table 156 Department Stores GBN Brand Shares: % Value 2018-2021; Table 157 Department Stores LBN Brand Shares: Outlets 2018-2021; Table 158 Department Stores LBN Brand Shares: Selling Space 2018-2021; Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 160 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
VARIETY STORES IN BELGIUM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Following strong decline in 2020 due to COVID-19, the category partially recovers in 2021
Leader Action strengthens its position as a non-grocery discounter in 2021
Mega World goes bankrupt, whilst Wibra closes most of its outlets
PROSPECTS AND OPPORTUNITIES
Value trend to help boost the category’s sales over the forecast period
Action to keep expanding, boosting overall category sales
Potential movement in competitive landscape due to the decline of players in 2020 and 2021
CHANNEL DATA: Table 161 Variety Stores: Value Sales, Outlets and Selling Space 2016-2021; Table 162 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 163 Variety Stores GBO Company Shares: % Value 2017-2021; Table 164 Variety Stores GBN Brand Shares: % Value 2018-2021; Table 165 Variety Stores LBN Brand Shares: Outlets 2018-2021; Table 166 Variety Stores LBN Brand Shares: Selling Space 2018-2021; Table 167 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 168 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
WAREHOUSE CLUBS IN BELGIUM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Static performance in 2021 following growth in 2020 due to COVID-19
Competition from proximity stores and e-commerce continues to impact sales
Makro Cash & Carry remains the only player in warehouse clubs
PROSPECTS AND OPPORTUNITIES
Competition from more innovative channels set to continue to harm Makro
Development of online offerings important to stay in the game
Closely following consumer trends will be key for Makro
CHANNEL DATA: Table 169 Warehouse Clubs: Value Sales, Outlets and Selling Space 2016-2021; Table 170 Warehouse Clubs: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 171 Warehouse Clubs GBO Company Shares: % Value 2017-2021; Table 172 Warehouse Clubs GBN Brand Shares: % Value 2018-2021; Table 173 Warehouse Clubs LBN Brand Shares: Outlets 2018-2021; Table 174 Warehouse Clubs LBN Brand Shares: Selling Space 2018-2021; Table 175 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 176 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
DIRECT SELLING IN BELGIUM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Digitalisation ensures growth in 2020 and 2021
Regional divide: direct selling in Flanders scores positively thanks to digitalisation
Herbalife maintains its lead in 2021
PROSPECTS AND OPPORTUNITIES
Digitalisation to keep developing direct selling sales over the forecast period
Towards omnichannel strategies
Lifting of COVID-19-related restrictions to boost sales of categories that suffered in 2020 and 2021
CHANNEL DATA: Table 177 Direct Selling by Category: Value 2016-2021; Table 178 Direct Selling by Category: % Value Growth 2016-2021; Table 179 Direct Selling GBO Company Shares: % Value 2017-2021; Table 180 Direct Selling GBN Brand Shares: % Value 2018-2021; Table 181 Direct Selling Forecasts by Category: Value 2021-2026; Table 182 Direct Selling Forecasts by Category: % Value Growth 2021-2026
HOMESHOPPING IN BELGIUM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Homeshopping continues to decline in 2021
Players increasing their focus on e-commerce at the expense of homeshopping
Demand in food and drink homeshopping remains relevant thanks to loyal consumer base
PROSPECTS AND OPPORTUNITIES
Competition from e-commerce likely to negatively impact the category’s performance
Changes in competitive landscape as the number of active players is set to decline
CHANNEL DATA: Table 183 Homeshopping by Category: Value 2016-2021; Table 184 Homeshopping by Category: % Value Growth 2016-2021; Table 185 Homeshopping GBO Company Shares: % Value 2017-2021; Table 186 Homeshopping GBN Brand Shares: % Value 2018-2021; Table 187 Homeshopping Forecasts by Category: Value 2021-2026; Table 188 Homeshopping Forecasts by Category: % Value Growth 2021-2026
VENDING IN BELGIUM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Partial recovery of vending in 2021, following steep decline in 2020, thanks to the progressive lifting of restrictions
In the context of COVID-19, sales of packaged drinks and snacks through vending decline in 2021
Coca-Cola maintains its lead, as the top three players consolidate their positions
PROSPECTS AND OPPORTUNITIES
Vending to benefit from return to out-of-home activities over the forecast period
Innovation in payment methods is key for growth
Sales of non-grocery products through vending likely to increase
CHANNEL DATA: Table 189 Vending by Category: Value 2016-2021; Table 190 Vending by Category: % Value Growth 2016-2021; Table 191 Vending GBO Company Shares: % Value 2017-2021; Table 192 Vending GBN Brand Shares: % Value 2018-2021; Table 193 Vending Forecasts by Category: Value 2021-2026; Table 194 Vending Forecasts by Category: % Value Growth 2021-2026
E-COMMERCE (GOODS) IN BELGIUM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Further growth in 2021 with strong infrastructure improvements and increasing consumer confidence
Increasing number of online stores and a focus on delivery drive growth in 2021
Food and drink e-commerce amongst the most dynamic categories in 2021
PROSPECTS AND OPPORTUNITIES
Innovation in logistics and payment methods key for future growth
3rd party platforms to gain popularity over the forecast period
Logistics and sustainability at the core of retailers’ agendas
CHANNEL DATA: Table 195 E-Commerce (Goods) by Channel and Category: Value 2016-2021; Table 196 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021; Table 197 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021; Table 198 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021; Table 199 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026; Table 200 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
MOBILE E-COMMERCE (GOODS) IN BELGIUM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Further strong growth of mobile e-commerce thanks to retailers’ improvements and rising consumer confidence
Strong customer authentication helps enhance security when shopping online
Bancontact develops Payconig for mobile device payments
PROSPECTS AND OPPORTUNITIES
Further strong growth expected with increasing smartphone penetration and rising consumer confidence
Mobile devices increasingly at the core of retailers’ omnichannel strategies
Strengthening security and user-friendliness of mobile payment methods is key for growth
CHANNEL DATA: Table 201 Mobile E-Commerce (Goods): Value 2016-2021; Table 202 Mobile E-Commerce (Goods): % Value Growth 2016-2021; Table 203 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026; Table 204 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026
FOOD AND DRINK E-COMMERCE IN BELGIUM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Ongoing COVID-19 conditions and demand for convenience drive sales
Retailers’ focus on home delivery is a key factor behind growth in 2021
Quick commerce players enter Belgium in 2021
PROSPECTS AND OPPORTUNITIES
Improvement and further development of the home delivery infrastructure key to future growth
Home delivery to overshadow click-and-collect over the forecast period
Strong competition is likely to result in pressure on prices and profit margins
CHANNEL DATA: Table 205 Food and Drink E-Commerce: Value 2016-2021; Table 206 Food and Drink E-Commerce: % Value Growth 2016-2021; Table 207 Food and Drink E-Commerce Forecasts: Value 2021-2026; Table 208 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026

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Retailing in Belgium

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