
Retail in New Zealand
Description
The high cost of living remained a key barrier to retail expenditure in New Zealand over 2024. Prices were elevated despite easing inflation, with the annual rate falling back within the Reserve Bank of New Zealand's target range. Supply chain disruptions caused by geopolitical tensions have also elevated costs. The Reserve Bank of New Zealand actively raised the interest rate to combat inflation, which has helped ease prices. However, this made repayments on loans more expensive for both busine...
Euromonitor International's Retail in New Zealand report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Retail E-Commerce, Retail Offline.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Retail market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Retail in New Zealand report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Retail E-Commerce, Retail Offline.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Retail market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
93 Pages
- Retail in New Zealand
- Euromonitor International
- March 2025
- List Of Contents And Tables
- RETAIL IN NEW ZEALAND
- EXECUTIVE SUMMARY
- Retail in 2024: The big picture
- Highly promotional retail environment
- Retail crime on the rise amidst tough economic period
- What next for retail?
- OPERATING ENVIRONMENT
- Informal retail
- Opening hours for physical retail
- Summary 1 Standard Opening Hours by Channel Type 2024
- Seasonality
- Christmas
- End of Financial Year Sale
- MARKET DATA
- Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2019-2024
- Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2019-2024
- Table 3 Sales in Retail Offline by Channel: Value 2019-2024
- Table 4 Sales in Retail Offline by Channel: % Value Growth 2019-2024
- Table 5 Retail Offline Outlets by Channel: Units 2019-2024
- Table 6 Retail Offline Outlets by Channel: % Unit Growth 2019-2024
- Table 7 Sales in Retail E-Commerce by Product: Value 2019-2024
- Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2019-2024
- Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
- Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
- Table 11 Sales in Grocery Retailers by Channel: Value 2019-2024
- Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
- Table 13 Grocery Retailers Outlets by Channel: Units 2019-2024
- Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
- Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
- Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
- Table 17 Sales in Non-Grocery Retailers by Channel: Value 2019-2024
- Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2019-2024
- Table 19 Non-Grocery Retailers Outlets by Channel: Units 2019-2024
- Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
- Table 21 Retail GBO Company Shares: % Value 2020-2024
- Table 22 Retail GBN Brand Shares: % Value 2021-2024
- Table 23 Retail Offline GBO Company Shares: % Value 2020-2024
- Table 24 Retail Offline GBN Brand Shares: % Value 2021-2024
- Table 25 Retail Offline LBN Brand Shares: Outlets 2021-2024
- Table 26 Retail E-Commerce GBO Company Shares: % Value 2020-2024
- Table 27 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
- Table 28 Grocery Retailers GBO Company Shares: % Value 2020-2024
- Table 29 Grocery Retailers GBN Brand Shares: % Value 2021-2024
- Table 30 Grocery Retailers LBN Brand Shares: Outlets 2021-2024
- Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2020-2024
- Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2021-2024
- Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2021-2024
- Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2024-2029
- Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2024-2029
- Table 36 Forecast Sales in Retail Offline by Channel: Value 2024-2029
- Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2024-2029
- Table 38 Forecast Retail Offline Outlets by Channel: Units 2024-2029
- Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2024-2029
- Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2024-2029
- Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2024-2029
- Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
- Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
- Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2024-2029
- Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2024-2029
- Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2024-2029
- Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
- Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
- Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
- Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2024-2029
- Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2024-2029
- Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2024-2029
- Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 2 Research Sources
- CONVENIENCE RETAILERS IN NEW ZEALAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Convenience stores are squeezed by inflation
- Retail crime continues to be a major problem for convenience stores
- Challenges as government tightens restrictions on vapes
- PROSPECTS AND OPPORTUNITIES
- Rise of e-commerce continues to pose a challenge for convenience stores
- Foodservice sector presents convenience retailers with opportunity for growth
- Roll out of unstaffed convenience retailing helps to lower fuel prices
- CHANNEL DATA
- Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2019-2024
- Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
- Table 56 Sales in Convenience Retailers by Channel: Value 2019-2024
- Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2019-2024
- Table 58 Convenience Retailers GBO Company Shares: % Value 2020-2024
- Table 59 Convenience Retailers GBN Brand Shares: % Value 2021-2024
- Table 60 Convenience Retailers LBN Brand Shares: Outlets 2021-2024
- Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
- Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
- Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2024-2029
- Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2024-2029
- HYPERMARKETS IN NEW ZEALAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Cost-of-living crisis strengthens Kmart’s performance
- Warehouse Group's sales decline due to lower foot traffic and fewer stores
- Hypermarket channel becomes a one-stop shop for consumers
- PROSPECTS AND OPPORTUNITIES
- Kmart to open its largest store with 24/7 trading
- Digitalisation is focus for hypermarket retailers to stay top of mind among consumers
- Private label to be a strong focus for consumers and retailers alike
- CHANNEL DATA
- Table 65 Hypermarkets: Value Sales, Outlets and Selling Space 2019-2024
- Table 66 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
- Table 67 Hypermarkets GBO Company Shares: % Value 2020-2024
- Table 68 Hypermarkets GBN Brand Shares: % Value 2021-2024
- Table 69 Hypermarkets LBN Brand Shares: Outlets 2021-2024
- Table 70 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
- Table 71 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
- SUPERMARKETS IN NEW ZEALAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Leading supermarkets face criminal charges for alleged inaccurate pricing and misleading marketing
- Investors call for Woolworths to sell off NZ division
- Merger of Foodstuffs North Island and South Island is declined by the Commerce Commission
- PROSPECTS AND OPPORTUNITIES
- Steady growth outlook as consumers remain cautious
- Heavier investments into EVs as supermarkets anticipate rapid uptake
- Private label must look to retain customers as purchasing power recovers
- CHANNEL DATA
- Table 72 Supermarkets: Value Sales, Outlets and Selling Space 2019-2024
- Table 73 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
- Table 74 Supermarkets GBO Company Shares: % Value 2020-2024
- Table 75 Supermarkets GBN Brand Shares: % Value 2021-2024
- Table 76 Supermarkets LBN Brand Shares: Outlets 2021-2024
- Table 77 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
- Table 78 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
- SMALL LOCAL GROCERS IN NEW ZEALAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Local grocers struggle to compete due to inflationary pressures
- Retail crime a concern for small businesses on top of rising costs
- Asian supermarket Foodie opens in New Zealand
- PROSPECTS AND OPPORTUNITIES
- Small local grocers face more challenges in upcoming years
- Establishing emotional connections can help smaller groceries thrive
- Quality of produce and exclusive items may help channel stay competitive
- CHANNEL DATA
- Table 79 Small Local Grocers: Value Sales, Outlets and Selling Space 2019-2024
- Table 80 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
- Table 81 Small Local Grocers GBO Company Shares: % Value 2020-2024
- Table 82 Small Local Grocers GBN Brand Shares: % Value 2021-2024
- Table 83 Small Local Grocers LBN Brand Shares: Outlets 2021-2024
- Table 84 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
- Table 85 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
- GENERAL MERCHANDISE STORES IN NEW ZEALAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Department stores suffer ongoing pain from economic downturn
- Variety stores maintain growth despite cost-of-living pressures
- Regular discounting and sales periods encourage repeat business
- PROSPECTS AND OPPORTUNITIES
- Department stores face challenging period amid weak economy
- Variety stores can compete with pricing strategies and product range
- Development of e-commerce a major obstacle to general merchandise stores
- CHANNEL DATA
- Table 86 General Merchandise Stores: Value Sales, Outlets and Selling Space 2019-2024
- Table 87 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2019-2024
- Table 88 Sales in General Merchandise Stores by Channel: Value 2019-2024
- Table 89 Sales in General Merchandise Stores by Channel: % Value Growth 2019-2024
- Table 90 General Merchandise Stores GBO Company Shares: % Value 2020-2024
- Table 91 General Merchandise Stores GBN Brand Shares: % Value 2021-2024
- Table 92 General Merchandise Stores LBN Brand Shares: Outlets 2021-2024
- Table 93 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2024-2029
- Table 94 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
- Table 95 Forecast Sales in General Merchandise Stores by Channel: Value 2024-2029
- Table 96 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2024-2029
- APPAREL AND FOOTWEAR SPECIALISTS IN NEW ZEALAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Apparel and footwear specialists under pressure from weak economy
- Fragmented competitive landscape as consumers prefer shopping around
- Bricks-and-mortar presence important despite growth in e-commerce retailing
- PROSPECTS AND OPPORTUNITIES
- Gradual economic recovery to support consumer spending
- Sustainability and ethical consumption on the rise
- Enhancing the in-store experience to make the brand stand out
- CHANNEL DATA
- Table 97 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2019-2024
- Table 98 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
- Table 99 Apparel and Footwear Specialists GBO Company Shares: % Value 2020-2024
- Table 100 Apparel and Footwear Specialists GBN Brand Shares: % Value 2021-2024
- Table 101 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2021-2024
- Table 102 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
- Table 103 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
- APPLIANCES AND ELECTRONICS SPECIALISTS IN NEW ZEALAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Cost of living crisis continues to limit discretionary spending
- JB Hi-Fi growth continues in New Zealand
- Sustainability continues to be a driving factor behind replacing appliances
- PROSPECTS AND OPPORTUNITIES
- New Zealand government announces plans for new public housing
- Static competitive landscape expected as consumers seek reliability
- Physical retailers must find ways to keep up with rapid growth of e-commerce
- CHANNEL DATA
- Table 104 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2019-2024
- Table 105 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
- Table 106 Appliances and Electronics Specialists GBO Company Shares: % Value 2020-2024
- Table 107 Appliances and Electronics Specialists GBN Brand Shares: % Value 2021-2024
- Table 108 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2021-2024
- Table 109 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
- Table 110 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
- HEALTH AND BEAUTY SPECIALISTS IN NEW ZEALAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Beauty specialist retailers continue to perform positively despite cost-of-living pressures
- Growth rate of pharmacies shows resilience during economic downturn
- Mecca continues to lead while Chemist Warehouse gains share
- PROSPECTS AND OPPORTUNITIES
- Beauty retailers face bright outlook
- Strong performance to continue in pharmacy channel
- In-store shopping experience will be key point of difference
- CHANNEL DATA
- Table 111 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2019-2024
- Table 112 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
- Table 113 Sales in Health and Beauty Specialists by Channel: Value 2019-2024
- Table 114 Sales in Health and Beauty Specialists by Channel: % Value Growth 2019-2024
- Table 115 Health and Beauty Specialists GBO Company Shares: % Value 2020-2024
- Table 116 Health and Beauty Specialists GBN Brand Shares: % Value 2021-2024
- Table 117 Health and Beauty Specialists LBN Brand Shares: Outlets 2021-2024
- Table 118 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
- Table 119 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
- Table 120 Forecast Sales in Health and Beauty Specialists by Channel: Value 2024-2029
- Table 121 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2024-2029
- HOME PRODUCTS SPECIALISTS IN NEW ZEALAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Economic pressures continue to weaken demand for home products in New Zealand
- Bunnings Warehouse enjoys robust revenue growth
- Mitre 10 New Zealand faces high debts following digital transformation
- PROSPECTS AND OPPORTUNITIES
- Ikea is on track to open its first store in New Zealand
- Omnichannel offerings will remain key as home improvement retailers recover
- Pet shops face increasing competition from supermarkets and e-commerce
- CHANNEL DATA
- Table 122 Home Products Specialists: Value Sales, Outlets and Selling Space 2019-2024
- Table 123 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
- Table 124 Sales in Home Products Specialists by Channel: Value 2019-2024
- Table 125 Sales in Home Products Specialists by Channel: % Value Growth 2019-2024
- Table 126 Home Products Specialists GBO Company Shares: % Value 2020-2024
- Table 127 Home Products Specialists GBN Brand Shares: % Value 2021-2024
- Table 128 Home Products Specialists LBN Brand Shares: Outlets 2021-2024
- Table 129 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
- Table 130 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
- Table 131 Forecast Sales in Home Products Specialists by Channel: Value 2024-2029
- Table 132 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2024-2029
- DIRECT SELLING IN NEW ZEALAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Declining performance for direct selling channel in changing consumer landscape
- Beauty and consumer health products vital for direct sellers in New Zealand
- Brands pursue different methods of engaging with customers
- PROSPECTS AND OPPORTUNITIES
- Gloomy outlook for direct selling channel
- Selling products outside of the direct selling channel could attract new customers
- Digitalisation through social media platforms may enhance appeal
- CHANNEL DATA
- Table 133 Direct Selling by Product: Value 2019-2024
- Table 134 Direct Selling by Product: % Value Growth 2019-2024
- Table 135 Direct Selling GBO Company Shares: % Value 2020-2024
- Table 136 Direct Selling GBN Brand Shares: % Value 2021-2024
- Table 137 Direct Selling Forecasts by Product: Value 2024-2029
- Table 138 Direct Selling Forecasts by Product: % Value Growth 2024-2029
- VENDING IN NEW ZEALAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Vending sees some recovery but still not at pre-pandemic levels
- Food and drink-based vending machines take leading position
- Grocery retailer New World launches last-minute present vending machines
- PROSPECTS AND OPPORTUNITIES
- Vending channel faces more promising outlook
- Health and wellness is in focus for vending machines
- Innovation in vending could diversify the customer base
- CHANNEL DATA
- Table 139 Vending by Product: Value 2019-2024
- Table 140 Vending by Product: % Value Growth 2019-2024
- Table 141 Vending GBO Company Shares: % Value 2020-2024
- Table 142 Vending GBN Brand Shares: % Value 2021-2024
- Table 143 Vending Forecasts by Product: Value 2024-2029
- Table 144 Vending Forecasts by Product: % Value Growth 2024-2029
- RETAIL E-COMMERCE IN NEW ZEALAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Small rebound in e-commerce value growth
- Omnichannel strategy is the new standard for New Zealand retailers
- Woolworths is leading the transition towards grocery e-commerce
- PROSPECTS AND OPPORTUNITIES
- Healthy outlook for retail e-commerce
- High price sensitivity will drive e-commerce adoption
- Online marketplaces to drive sales growth
- CHANNEL DATA
- Table 145 Retail E-Commerce by Channel: Value 2019-2024
- Table 146 Retail E-Commerce by Channel: % Value Growth 2019-2024
- Table 147 Retail E-Commerce by Product: Value 2019-2024
- Table 148 Retail E-Commerce by Product: % Value Growth 2019-2024
- Table 149 Retail E-Commerce GBO Company Shares: % Value 2020-2024
- Table 150 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
- Table 151 Forecast Retail E-Commerce by Channel: Value 2024-2029
- Table 152 Forecast Retail E-Commerce by Channel: % Value Growth 2024-2029
- Table 153 Forecast Retail E-Commerce by Product: Value 2024-2029
- Table 154 Forecast Retail E-Commerce by Product: % Value Growth 2024-2029
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