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Retail Tissue in the US

Publisher Euromonitor International
Published Mar 06, 2025
Length 25 Pages
SKU # EP19813091

Description

In 2024, retail tissue in the US continued to witness strains such as supply costs and shrinkflation; hence saw softer current value growth compared with 2023. While unit price growth was comparatively lower than the previous year, there remained a complicated relationship regarding labour shortages, costs of pulp, and consumer spending on household items. Overall, the category witnessed a softer value gain, but finally returned to positive retail volume growth for the first time in the post-COV...

Euromonitor International's Retail Tissue in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Facial Tissues, Paper Tableware, Paper Towels, Toilet Paper.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retail Tissue market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

25 Pages
Retail Tissue in the US
Euromonitor International
March 2025
List Of Contents And Tables
RETAIL TISSUE IN THE US
KEY DATA FINDINGS
2024 DEVELOPMENTS
Mixed landscape, with an improving volume performance, but softer topline value growth
Private label continues to lead the charge of volume and value performances
Online retail perks expected to lead to shifts in retail tissue channel distribution
PROSPECTS AND OPPORTUNITIES
Escalating growth potential for facial tissues tied to effects of global warming
Omnichannel presence will be key to engage with consumers
Sustainability innovation still top of consumers’ minds for value
CATEGORY DATA
Table 1 Retail Sales of Tissue by Category: Value 2019-2024
Table 2 Retail Sales of Tissue by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Retail Tissue: % Value 2020-2024
Table 4 LBN Brand Shares of Retail Tissue: % Value 2021-2024
Table 5 Forecast Retail Sales of Tissue by Category: Value 2024-2029
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029
TISSUE AND HYGIENE IN THE US
EXECUTIVE SUMMARY
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene
MARKET INDICATORS
Table 7 Birth Rates 2019-2024
Table 8 Infant Population 2019-2024
Table 9 Female Population by Age 2019-2024
Table 10 Total Population by Age 2019-2024
Table 11 Households 2019-2024
Table 12 Forecast Infant Population 2024-2029
Table 13 Forecast Female Population by Age 2024-2029
Table 14 Forecast Total Population by Age 2024-2029
Table 15 Forecast Households 2024-2029
MARKET DATA
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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