
Retail in Thailand
Description
Retail in Thailand
Thailand’s retail industry in 2023 continued to evolve and improve, responding to growing demand from consumers with convenience as a key driver. The wholesale and retail sectors, along with the vehicle maintenance and household goods sectors, have contributed considerably to the GDP in Thailand in recent years - a solid indication of the GDP contribution retail in Thailand has to offer. Given the economic repercussions of the COVID-19 pandemic, retail businesses in Thailand are still recovering...
Euromonitor International's Retail in Thailand report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Retail E-Commerce, Retail Offline.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Retail market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
115 Pages
- Retail in Thailand
- Euromonitor International
- February 2024
- List Of Contents And Tables
- RETAIL IN THAILAND
- EXECUTIVE SUMMARY
- Retail in 2023: The big picture
- Sustainable retail: modernising small local grocers
- Digitalised retail: next-gen online-to-offline
- What next for retail?
- OPERATING ENVIRONMENT
- Informal retail
- Opening hours for physical retail
- Summary 1 Standard Opening Hours by Channel Type 2023
- Seasonality
- 11.11 or single day
- Mid- and end-year sales
- Black Friday
- Back-to-School
- MARKET DATA
- Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2018-2023
- Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2018-2023
- Table 3 Sales in Retail Offline by Channel: Value 2018-2023
- Table 4 Sales in Retail Offline by Channel: % Value Growth 2018-2023
- Table 5 Retail Offline Outlets by Channel: Units 2018-2023
- Table 6 Retail Offline Outlets by Channel: % Unit Growth 2018-2023
- Table 7 Sales in Retail E-Commerce by Product: Value 2018-2023
- Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2018-2023
- Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
- Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
- Table 11 Sales in Grocery Retailers by Channel: Value 2018-2023
- Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
- Table 13 Grocery Retailers Outlets by Channel: Units 2018-2023
- Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
- Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
- Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
- Table 17 Sales in Non-Grocery Retailers by Channel: Value 2018-2023
- Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2018-2023
- Table 19 Non-Grocery Retailers Outlets by Channel: Units 2018-2023
- Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
- Table 21 Retail GBO Company Shares: % Value 2019-2023
- Table 22 Retail GBN Brand Shares: % Value 2020-2023
- Table 23 Retail Offline GBO Company Shares: % Value 2019-2023
- Table 24 Retail Offline GBN Brand Shares: % Value 2020-2023
- Table 25 Retail Offline LBN Brand Shares: Outlets 2020-2023
- Table 26 Retail E-Commerce GBO Company Shares: % Value 2019-2023
- Table 27 Retail E-Commerce GBN Brand Shares: % Value 2020-2023
- Table 28 Grocery Retailers GBO Company Shares: % Value 2019-2023
- Table 29 Grocery Retailers GBN Brand Shares: % Value 2020-2023
- Table 30 Grocery Retailers LBN Brand Shares: Outlets 2020-2023
- Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2019-2023
- Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2020-2023
- Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2020-2023
- Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2023-2028
- Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2023-2028
- Table 36 Forecast Sales in Retail Offline by Channel: Value 2023-2028
- Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2023-2028
- Table 38 Forecast Retail Offline Outlets by Channel: Units 2023-2028
- Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2023-2028
- Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2023-2028
- Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2023-2028
- Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
- Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
- Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2023-2028
- Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2023-2028
- Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2023-2028
- Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028
- Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
- Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
- Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2023-2028
- Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2023-2028
- Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2023-2028
- Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 2 Research Sources
- CONVENIENCE RETAILERS IN THAILAND
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Convenience stores continues to expand, as the channel with the highest outlet growth in 2023
- Operators innovate store formats to reach out to targeted consumers
- E-commerce boosts product offering in convenience channel
- PROSPECTS AND OPPORTUNITIES
- Family Mart exits and rebrands as Tops Daily as food and alcohol offers boost channel sales
- Delivery and foodservice offers to see further development
- Continued growth predicted for current value sales and outlet numbers as players lure customers away from hypermarkets
- CHANNEL DATA
- Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2018-2023
- Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
- Table 56 Sales in Convenience Retailers by Channel: Value 2018-2023
- Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2018-2023
- Table 58 Convenience Retailers GBO Company Shares: % Value 2019-2023
- Table 59 Convenience Retailers GBN Brand Shares: % Value 2020-2023
- Table 60 Convenience Retailers LBN Brand Shares: Outlets 2020-2023
- Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
- Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
- Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2023-2028
- Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2023-2028
- DISCOUNTERS IN THAILAND
- 2023 DEVELOPMENTS
- HYPERMARKETS IN THAILAND
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Value sales see slowed growth 2023 in face of competition from other channels
- Operators turn to new store formats
- Players invest more in online presence
- PROSPECTS AND OPPORTUNITIES
- Hypermarkets will continue to struggle against smaller formats
- Central Retail looks to push channel growth as hypermarkets players focus on providing broader offer
- E-commerce to present greater competition
- CHANNEL DATA
- Table 65 Hypermarkets: Value Sales, Outlets and Selling Space 2018-2023
- Table 66 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2018-2023
- Table 67 Hypermarkets GBO Company Shares: % Value 2019-2023
- Table 68 Hypermarkets GBN Brand Shares: % Value 2020-2023
- Table 69 Hypermarkets LBN Brand Shares: Outlets 2020-2023
- Table 70 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2023-2028
- Table 71 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
- SUPERMARKETS IN THAILAND
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Increase in current value sales for supermarkets in 2023
- Fresh food as a key growth driver
- Major supermarket chains rebrand to differentiate
- PROSPECTS AND OPPORTUNITIES
- Current value sales set to rise in supermarkets
- Promotional offers and discounting will become more aggressive
- Expansion to persist, with a focus on mini formats, along with greater investment in omnichannel offer
- CHANNEL DATA
- Table 72 Supermarkets: Value Sales, Outlets and Selling Space 2018-2023
- Table 73 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2018-2023
- Table 74 Supermarkets GBO Company Shares: % Value 2019-2023
- Table 75 Supermarkets GBN Brand Shares: % Value 2020-2023
- Table 76 Supermarkets LBN Brand Shares: Outlets 2020-2023
- Table 77 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2023-2028
- Table 78 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
- SMALL LOCAL GROCERS IN THAILAND
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Sales in small local grocers benefit from trend of shopping close to home
- Higher prices hamper faster growth
- Traditional grocery retailing remains highly fragmented
- PROSPECTS AND OPPORTUNITIES
- Small local grocers to focus on adapting to changing consumer needs
- Modern retail operators are building their own local grocery formats across the country, with the need to differentiate becoming more urgent
- Competition will intensify both within the channel and from modern grocery retail
- CHANNEL DATA
- Table 79 Small Local Grocers: Value Sales, Outlets and Selling Space 2018-2023
- Table 80 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
- Table 81 Small Local Grocers GBO Company Shares: % Value 2019-2023
- Table 82 Small Local Grocers GBN Brand Shares: % Value 2020-2023
- Table 83 Small Local Grocers LBN Brand Shares: Outlets 2020-2023
- Table 84 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
- Table 85 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
- APPAREL AND FOOTWEAR SPECIALISTS IN THAILAND
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Leading players rise rapidly in harsh competitive landscape
- Players pivot towards omnichannel model, while promotions become more prevalent
- Marketing continues to shift online in 2023
- PROSPECTS AND OPPORTUNITIES
- Current value sales set to see slowed growth during forecast period as sustainability focus sharpens
- Outlets expansion expected to resume
- E-commerce expected to gain momentum over the forecast
- CHANNEL DATA
- Table 86 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2018-2023
- Table 87 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
- Table 88 Apparel and Footwear Specialists GBO Company Shares: % Value 2019-2023
- Table 89 Apparel and Footwear Specialists GBN Brand Shares: % Value 2020-2023
- Table 90 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2020-2023
- Table 91 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
- Table 92 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
- APPLIANCES AND ELECTRONICS SPECIALISTS IN THAILAND
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Rebound in demand aided by short-term government stimulus program
- Digital devices encroach further on local lifestyles
- Demand impacted by rising health and wellness trends, while competitive landscape remains fragmented
- PROSPECTS AND OPPORTUNITIES
- Demand will remain stable in terms of current value sales
- Aggressive expansion of multi-brand retailers
- E-commerce to continue rising and become greater competitive threat
- CHANNEL DATA
- Table 93 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2018-2023
- Table 94 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
- Table 95 Appliances and Electronics Specialists GBO Company Shares: % Value 2019-2023
- Table 96 Appliances and Electronics Specialists GBN Brand Shares: % Value 2020-2023
- Table 97 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2020-2023
- Table 98 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
- Table 99 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
- HEALTH AND BEAUTY SPECIALISTS IN THAILAND
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Normalised patterns in daily life drive recovery
- Health and wellness trends continue to inform development
- Chained pharmacies player Watsons maintains number one spot in overall health and beauty specialists
- PROSPECTS AND OPPORTUNITIES
- Shift online will be gradual
- Premiumisation trends will become more prevalent
- CHANNEL DATA
- Table 100 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2018-2023
- Table 101 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
- Table 102 Sales in Health and Beauty Specialists by Channel: Value 2018-2023
- Table 103 Sales in Health and Beauty Specialists by Channel: % Value Growth 2018-2023
- Table 104 Health and Beauty Specialists GBO Company Shares: % Value 2019-2023
- Table 105 Health and Beauty Specialists GBN Brand Shares: % Value 2020-2023
- Table 106 Health and Beauty Specialists LBN Brand Shares: Outlets 2020-2023
- Table 107 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
- Table 108 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
- Table 109 Forecast Sales in Health and Beauty Specialists by Channel: Value 2023-2028
- Table 110 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2023-2028
- HOME PRODUCTS SPECIALISTS IN THAILAND
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Channel sees substantial expansion thanks to investment of major brands
- Previous purchases slow sales growth
- Consumers have become more comfortable buying home products online
- PROSPECTS AND OPPORTUNITIES
- Local and independent retail operators adapt to grow, while demographic trends and government investment will boost channel performance
- Differentiation through new and improved services and membership schemes
- E-commerce will keep on rising
- CHANNEL DATA
- Table 111 Home Products Specialists: Value Sales, Outlets and Selling Space 2018-2023
- Table 112 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
- Table 113 Sales in Home Products Specialists by Channel: Value 2018-2023
- Table 114 Sales in Home Products Specialists by Channel: % Value Growth 2018-2023
- Table 115 Home Products Specialists GBO Company Shares: % Value 2019-2023
- Table 116 Home Products Specialists GBN Brand Shares: % Value 2020-2023
- Table 117 Home Products Specialists LBN Brand Shares: Outlets 2020-2023
- Table 118 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
- Table 119 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
- Table 120 Forecast Sales in Home Products Specialists by Channel: Value 2023-2028
- Table 121 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2023-2028
- GENERAL MERCHANDISE STORES IN THAILAND
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Variety stores sales slow in 2023 following previous year’s robust rebound
- Mr DIY proves popular in variety stores, while department stores invest in e-commerce
- Premium player MUJI adapts sales channels to broaden reach
- PROSPECTS AND OPPORTUNITIES
- On-going expansion of e-commerce will hamper growth in variety store value sales as department stores faces threat from specialists
- Store-based retailers will pivot towards omnichannel retail
- Popularity of Japanese culture will drive revival in Japanese-style variety stores, and department stores will attempt to woo consumers through foodservice
- CHANNEL DATA
- Table 122 General Merchandise Stores: Value Sales, Outlets and Selling Space 2018-2023
- Table 123 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2018-2023
- Table 124 Sales in General Merchandise Stores by Channel: Value 2018-2023
- Table 125 Sales in General Merchandise Stores by Channel: % Value Growth 2018-2023
- Table 126 General Merchandise Stores GBO Company Shares: % Value 2019-2023
- Table 127 General Merchandise Stores GBN Brand Shares: % Value 2020-2023
- Table 128 General Merchandise Stores LBN Brand Shares: Outlets 2020-2023
- Table 129 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2023-2028
- Table 130 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
- Table 131 Forecast Sales in General Merchandise Stores by Channel: Value 2023-2028
- Table 132 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2023-2028
- DIRECT SELLING IN THAILAND
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Current value sales decline in direct selling in 2023
- Digital disruption forces direct sellers to adapt
- Ranking remains stable for top players, but newcomers are stealing share, with leading players focused on health and wellness offers
- PROSPECTS AND OPPORTUNITIES
- Overall health and wellness will remain central to new product development
- Rising unemployment will prompt greater interest in direct selling jobs as recovery continues
- E-commerce will continue to cannibalise sales in direct selling
- CHANNEL DATA
- Table 133 Direct Selling by Product: Value 2018-2023
- Table 134 Direct Selling by Product: % Value Growth 2018-2023
- Table 135 Direct Selling GBO Company Shares: % Value 2019-2023
- Table 136 Direct Selling GBN Brand Shares: % Value 2020-2023
- Table 137 Direct Selling Forecasts by Product: Value 2023-2028
- Table 138 Direct Selling Forecasts by Product: % Value Growth 2023-2028
- VENDING IN THAILAND
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Vending makes a comeback with smart models and digital payments
- Tao Bin, your robotic barista, enters market as players invest more in modernisation
- Leader Sun Vending Technology boosts value share through new franchise model
- PROSPECTS AND OPPORTUNITIES
- Convenience stores set to install more vending machines
- Contactless payments will increasingly become the norm as product offer diversifies
- New entrants expected to join the competition
- CHANNEL DATA
- Table 139 Vending by Product: Value 2018-2023
- Table 140 Vending by Product: % Value Growth 2018-2023
- Table 141 Vending GBO Company Shares: % Value 2019-2023
- Table 142 Vending GBN Brand Shares: % Value 2020-2023
- Table 143 Vending Forecasts by Product: Value 2023-2028
- Table 144 Vending Forecasts by Product: % Value Growth 2023-2028
- RETAIL E-COMMERCE IN THAILAND
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Value sales slow though growth remains high for e-commerce in 2023
- Online grocery shopping drives up value and volume
- Landscape fragments further with more and more retailers shifting online, while JD central withdraws from competition
- PROSPECTS AND OPPORTUNITIES
- Current value sales will continue to rise throughout the forecast period
- Multinational players will continue to lead
- Home products marketplace to see strong growth going forward
- CHANNEL DATA
- Table 145 Retail E-Commerce by Channel: Value 2017-2022
- Table 146 Retail E-Commerce by Channel: % Value Growth 2017-2022
- Table 147 Retail E-Commerce by Product: Value 2017-2022
- Table 148 Retail E-Commerce by Product: % Value Growth 2017-2022
- Table 149 Retail E-Commerce GBO Company Shares: % Value 2018-2022
- Table 150 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
- Table 151 Forecast Retail E-Commerce by Channel: Value 2022-2027
- Table 152 Forecast Retail E-Commerce by Channel: % Value Growth 2022-2027
- Table 153 Forecast Retail E-Commerce by Product: Value 2022-2027
- Table 154 Forecast Retail E-Commerce by Product: % Value Growth 2022-2027
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