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Retail Adult Incontinence in Morocco

Publisher Euromonitor International
Published Mar 24, 2025
Length 21 Pages
SKU # EP19892228

Description

Sales of retail adult incontinence products in Morocco rose by 24% in current value terms in 2024, reaching a total of MAD402 million. This growth was spurred by an ageing population, along with greater awareness and improved product availability. Volume sales also experienced dynamic expansion, rising by 22% during the year.

Euromonitor International's Retail Adult Incontinence in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Light Adult Incontinence, Moderate/Heavy Adult Incontinence.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retail Adult Incontinence market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Retail Adult Incontinence in Morocco
Euromonitor International
March 2025
List Of Contents And Tables
RETAIL ADULT INCONTINENCE IN MOROCCO
KEY DATA FINDINGS
2024 DEVELOPMENTS
Ageing population, improved awareness and greater product availability are key drivers of growth
Novatis maintains its leadership
Health and beauty specialists lead distribution but supermarkets gain ground
PROSPECTS AND OPPORTUNITIES
Steady growth projected amid ageing population
Physical retailers will continue to dominate sales
Little focus on innovation
CATEGORY DATA
Table 1 Sales of Retail Adult Incontinence by Category: Value 2019-2024
Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029
TISSUE AND HYGIENE IN MOROCCO
EXECUTIVE SUMMARY
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 7 Birth Rates 2019-2024
Table 8 Infant Population 2019-2024
Table 9 Female Population by Age 2019-2024
Table 10 Total Population by Age 2019-2024
Table 11 Households 2019-2024
Table 12 Forecast Infant Population 2024-2029
Table 13 Forecast Female Population by Age 2024-2029
Table 14 Forecast Total Population by Age 2024-2029
Table 15 Forecast Households 2024-2029
MARKET DATA
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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