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Refrigeration Appliances in Turkey

Publisher Euromonitor International
Published Jan 19, 2026
Length 22 Pages
SKU # EP20807777

Description

Refrigeration appliances in Turkey experienced solid retail volume growth in 2025, driven by increasing demand for energy-efficient products and smart features. While fridge freezers dominate volumes, freezers are experiencing dynamic growth due to rising demand for additional storage capacity and the popularity of frozen foods. The landscape is highly concentrated, with top brands like Arçelik, Beko and Bosch holding dominant share. To succeed, players should focus on innovating energy-efficien...

Euromonitor International's Refrigeration Appliances in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Built-in Refrigeration Appliances, Electric Wine Coolers/Chillers, Freestanding Refrigeration Appliances, Freezers, Fridge Freezers, Fridges.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Refrigeration Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Refrigeration Appliances in Turkey
Euromonitor International
January 2026
List Of Contents And Tables
REFRIGERATION APPLIANCES IN TURKEY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Energy efficiency and smart models drive growth amidst concentrated landscape
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Driving innovation: Sustainability and energy efficiency in Turkish refrigeration
CHART 2 Arçelik 570476 EI: Mid Range Model Delivers Smarter, Eco Friendly Cooling
Smart refrigeration in Turkey featuring AI and app connectivity
CHART 3 Analyst Insight
Direct-to-consumer sales drives channel mix evolution
WHAT’S NEXT?
Energy efficiency and smart features to remain top of mind
Fridge freezers to remain dominant, while freezers offers further dynamic growth potential
COMPETITIVE LANDSCAPE
Beko Corp retains leadership of consolidated landscape with strong brand presence
CHANNELS
Local brands lead direct-to-consumer channel expansion
COUNTRY REPORTS DISCLAIMER
CHART 4 Key Trends 2025
CHART 5 Arçelik's Multi-Tier Brand Strategies in Local Consumer Appliances
CHART 6 Bosch Serie?8 Washing Machines Standout Examples of Premiumisation
CHART 7 Arçelik Expands Control via DTC Channel
CHART 8 Analyst Insight
CHART 9 Growth Decomposition of Consumer Appliances 2024-2029
CHART 10 Real GDP Growth and Inflation 2020-2030
CHART 11 PEST Analysis in Turkey 2025
CHART 12 Key Insights on Consumers in Turkey 2025
CHART 13 Consumer Landscape in Turkey 2025
CONSUMER APPLIANCES IN TURKEY
EXECUTIVE SUMMARY
Growth potential and strategic imperatives in Turkish consumer appliances
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Manufacturers balance affordability with innovation-driven offerings
Bosch Serie 8 washing machines exemplify premiumisation
Brands look to assert greater control through direct-to-consumer strategies
WHAT’S NEXT?
Consumer appliances to continue growing, driven by urbanisation and income
Refrigeration appliances to remain largest category in major segment, while air conditioners will be dynamic performer
Sustainability and energy efficiency will remain important for consumers and brands
COMPETITIVE LANDSCAPE
Leading brands maintain dominance through dual strategies
New entrants and strategic partnerships reshape market dynamics
CHANNELS
Specialists lead distribution, but e-commerce mains further gains
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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