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Refrigeration Appliances in Japan

Publisher Euromonitor International
Published Jan 21, 2026
Length 23 Pages
SKU # EP20807511

Description

Refrigeration appliances saw 1% decline in retail volume in Japan in 2025, to 4.1 million units. Meanwhile, retail value stood at JPY477 billion. Despite the saturated market, consumers continue to seek advanced features and energy efficiency, driving demand for innovative products. The freezer segment is helping to sustain value sales, thanks to the demand for convenient food solutions - particularly among dual-income households and families with children. To succeed, brands should focus on con...

Euromonitor International's Refrigeration Appliances in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Built-in Refrigeration Appliances, Electric Wine Coolers/Chillers, Freestanding Refrigeration Appliances, Freezers, Fridge Freezers, Fridges.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Refrigeration Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Refrigeration Appliances in Japan
Euromonitor International
January 2026
List Of Contents And Tables
REFRIGERATION APPLIANCES IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Innovation and advanced features needed to stand out
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Consumers seek value in advanced fridge freezers
Fridge freezers dominates sales, driven by advanced features
Players in freezers respond to changing consumer needs
CHART 2 Freezing unit becomes more crucial than ever
Consumers drive innovation in refrigeration appliances
CHART 3 Analyst Insight
Freezers to see continued demand despite widespread decline throughout refrigeration appliances
Innovative designs and features to shape future sales
COMPETITIVE LANDSCAPE
Leading Japanese manufacturers maintain dominance
Potential mergers and acquisitions to reshape landscape
CHANNELS
Appliances and electronics specialists leads sales
Retail e-commerce grows with enhanced delivery and set-up services
PRODUCTS
Advanced features drive innovation in fridge freezers
CHART 4 Panasonic puts what comes in the middle unit within product names
Sharp’s AI-powered energy-saving fridge advances market innovation
CHART 5 Sharp cuts off max 35% of electricity by AI
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Yamada Denki launches a washer dryer under JPY110,000, following Nitori.
CHART 8 Sharp launches its first air circulator
CHART 9 Analyst Insight
CHART 10 Growth Decomposition of Consumer Appliances 2024-2029
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in Japan 2025
CHART 13 Key Insights on Consumers in Japan 2025
CHART 14 Consumer Landscape in Japan 2025
CONSUMER APPLIANCES IN JAPAN
EXECUTIVE SUMMARY
Volume sales fall, but value growth driven by demand for energy efficiency and premiumisation
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Shifting consumer preferences drive sales in a challenging economic environment
Affordable drum-type washers disrupt laundry appliances in Japan
Growth in air conditioners driven by energy efficiency, supported by circulators
WHAT’S NEXT?
Two paths emerge: affordability versus long-term value
Record-breaking heat in Japan and its impact on consumer needs
Bridging the gap how brands win in beauty tech
COMPETITIVE LANDSCAPE
Panasonic maintains dominance with broad portfolio presence
Shark drives growth in vacuum cleaners with innovative products
Potential M&A around Hitachi Global Life Solutions
CHANNELS
Specialist retailers and e-commerce drive sales
E-commerce continues to grow in consumer appliances
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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