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Refrigeration Appliances in China

Publisher Euromonitor International
Published Jan 06, 2026
Length 27 Pages
SKU # EP20711520

Description

Refrigeration appliances in China experienced a slowdown in its growth momentum in 2025, with just 1% growth in retail volume terms, reaching 48.0 million units. Growth was primarily driven by replacement demand, while premiumisation was also seen, which drove higher retail value growth, as consumers upgraded to higher-priced models with advanced features. The rising median disposable income per household indicated a steady increase in consumer purchasing power, which encouraged consumers to see...

Euromonitor International's Refrigeration Appliances in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Built-in Refrigeration Appliances, Electric Wine Coolers/Chillers, Freestanding Refrigeration Appliances, Freezers, Fridge Freezers, Fridges.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Refrigeration Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

27 Pages
Refrigeration Appliances in China
Euromonitor International
January 2026
List Of Contents And Tables
REFRIGERATION APPLIANCES IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Premiumisation contributes to value growth amidst slowing volume growth
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Midea drives premiumisation with innovative large capacity models
Multi-door fridge freezers drive sales despite the maturity of refrigeration appliances
Premiumisation and innovation drive value growth
CHART 2 Midea Launches Industry’s Largest 750l Built-in Fridge Freezer
Product improvement through constant consumer feedback
CHART 3 Haier’s Wheat Wave Fridge-Freezer Thrives on “Listening Marketing”
WHAT’S NEXT?
Premiumisation and innovation expected, but volume growth will be difficult to achieve
Retention of nutrients will be increasingly important, even beyond the premium segment
AI and sustainability to shape the future of refrigeration appliances
COMPETITIVE LANDSCAPE
Haier, Midea and Hisense dominate with premiumisation and innovation
Emerging players drive innovation and dynamism
CHART 4 Analyst Insight
CHANNELS
Retail e-commerce dominates through promotions and livestreaming
Social commerce gains traction for sales of new premium refrigeration appliances
PRODUCTS
Nitrogen preservation revolutionises food storage solutions
CHART 5 Casarte and Fotile Pioneer Nitrogen-Based Freshness Technologies
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Haier’s AI Eyes and Uhome Bring Vision and Intelligence to Everyday Appliances
CHART 8 Growth Decomposition of Consumer Appliances 2024-2029
CHART 9 Listening Marketing Brings Haier Huge Success in the Multi-drum Race
CHART 10 Analyst Insight
CHART 11 Narwal Launches Maintenance-Free Self-Filter Wet and Dry Upright Vacuum Cleaner
CHART 12 Real GDP Growth and Inflation 2020-2030
CHART 13 PEST Analysis in China 2025
CHART 14 Key Insights on Consumers in China 2025
CHART 15 Consumer Landscape in China 2025
CONSUMER APPLIANCES IN CHINA
EXECUTIVE SUMMARY
Consumer appliances navigates headwinds with AI, functionality, and value-driven growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Government subsidies drive sales despite economic challenges
Personal care appliances leads volume sales, with growth driven by high-speed hair dryers
Smart and AI-powered appliances revolutionise consumer appliances
WHAT’S NEXT?
Companies implement different strategies to avoid the anticipated volume decline
Personal care appliances will continue to dominate, and dishwashers set to perform well
AI's evolution from gimmick to essential utility and embodied intelligence
Consumer rationalisation and the rise of niche appliances
COMPETITIVE LANDSCAPE
Midea, Haier and Gree lead with scale and innovation
Innovation and ecosystems reshape the competition in consumer appliances
Opportunities by leveraging core capabilities and adopting consumer-first strategies
Haier's listening marketing revolutionises research and development through co-creation
CHANNELS
Retail e-commerce dominates with fast delivery and installation
Omnichannel strategies are emerging as key to success
PRODUCTS
Convenience and customisation drive innovative product designs
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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