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Refrigeration Appliances in Brazil

Publisher Euromonitor International
Published Dec 15, 2025
Length 27 Pages
SKU # EP20677041

Description

Refrigeration appliances in Brazil demonstrated resilience in 2025, with growth in both volume and value terms, driven by consumer demand for advanced features and replacement needs. Sales are expected to continue growing, albeit with challenges such as the new energy efficiency standards set to come into effect in 2026, which will drive premiumisation and potentially lead to price hikes. The competitive landscape is becoming increasingly challenging with the entry of Asian brands like Midea and...

Euromonitor International's Refrigeration Appliances in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Built-in Refrigeration Appliances, Electric Wine Coolers/Chillers, Freestanding Refrigeration Appliances, Freezers, Fridge Freezers, Fridges.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Refrigeration Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

27 Pages
Refrigeration Appliances in Brazil
Euromonitor International
December 2025
List Of Contents And Tables
REFRIGERATION APPLIANCES IN BRAZIL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Growth in refrigeration appliances driven by advanced features and replacements
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Refrigeration appliances growth driven by fridge freezers
Energy efficiency certification to impact prices
CHART 2 Energy Efficiency Certification is Set to Impact Prices of Refrigeration Appliances
Dynamic growth in electric wine coolers/chillers
WHAT’S NEXT?
New energy efficiency standards to drive premiumisation
Regional retailers to gain consumer preference
Premiumisation and customization to drive growth
CHART 3 Analyst Insight
COMPETITIVE LANDSCAPE
Midea and LG drive change with local manufacturing
Asian brands gain ground, challenging local leaders
CHANNELS
Midea benefits from wide retail coverage in Brazil
Regional retailers gain consumer preference with lower costs
Retail e-commerce slowly gains traction in Brazil
PRODUCTS
New energy efficiency law drives premiumisation and price hikes
LG and Midea boost local manufacturing to gain cost advantage
CHART 4 LG Invests in a New Manufacturing Site in the South of Brazil
Companies cater to different segments with varying strategies
CHART 5 Electrolux Operates in Brazil with Different Brands to Cater to Different Segments
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Analyst Insight
CHART 8 Air Conditioners Sees Dynamism Due to Local Manufacturing, and as the Urban Population Rises
CHART 9 Growth Decomposition of Consumer Appliances 2024-2029
CHART 10 More Products from Asia Enter Brazil, Driving a Response from Other Companies
CHART 11 Betting on the Mainstream Market, Mondial Sees Growth
CHART 12 Real GDP Growth and Inflation 2020-2030
CHART 13 PEST Analysis in Brazil 2025
CHART 14 Key Insights on Consumers in Brazil 2025
CHART 15 Consumer Landscape in Brazil 2025
CONSUMER APPLIANCES IN BRAZIL
EXECUTIVE SUMMARY
Discerning consumers and urbanisation drive continued expansion in consumer appliances
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Stable growth driven by brand competition and consumer awareness
Refrigeration appliances dominates major appliances, personal care appliances small appliances
Air conditioners sees dynamic growth, driven by urbanisation
WHAT’S NEXT?
Striking a balance between attracting consumers with lower prices and maintaining quality
LG and Electrolux will contribute to growth through local production
Dishwashers set to lead growth in major appliances due to low penetration
Health and wellness trend to drive growth in personal care appliances
COMPETITIVE LANDSCAPE
Midea and Britânia maintain their leading positions through strategic investments
Companies respond to the threat from the rising number of Asian brands
Strategic partnerships and localisation drive growth
CHANNELS
Offline retailers remain dominant despite retail e-commerce growth
E-commerce platforms drive sales in remote regions
PRODUCTS
Price-convenient innovations attract mainstream consumers and bigger families
Premiumisation through innovation exemplified by Samsung
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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