Category: Product Consumption
Product Consumption market research reports by Euromonitor International
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Sustainability in Hong Kong, China
Sustainability in Hong Kong, China While the majority of consumers in Hong Kong try to positively impact the planet, apathy has risen, with under half believing their actions can make a difference. Despite this, almost 40% of consumers identify as being Meat Avoiders. This creates opportunities for ... Read More
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Megatrends: Diversity and Inclusion Impact on Consumer Goods and Services Categories
Megatrends: Diversity and Inclusion Impact on Consumer Goods and Services Categories The US Supreme Court's Affirmative Action ruling impacts corporate Diversity and Inclusion initiatives, yet the consumer demand for inclusive products and services remains robust, fuelled by the trends towards indiv ... Read More
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Sustainability in Japan
Sustainability in Japan The majority of Japanese consumers reduce food waste and plastics, making Zero Waste claims and Sustainable Packaging well-received. Climate concerns are rising in the country, making locally sourced goods appealing while meat avoidance is increasing. This creates a strong op ... Read More
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Sustainability in Poland
Sustainability in Poland Over 60% of consumers in Poland reduce food waste and recycle items, while the majority aim to positively impact the planet, shaping their sustainable purchasing decisions. These habits have led over 40% of consumers to identify as Zero Wasters, creating opportunities to exp ... Read More
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Sustainability in Singapore
Sustainability in Singapore The majority of consumers in Singapore try to positively impact the planet, leading to a rising amount of Meat Avoiders, who are willing to pay more for sustainable options. Utilising the vegetarian claim would appeal to these consumers, while vegetarian SKUs can be launc ... Read More
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Sustainability in Indonesia
Sustainability in Indonesia Reducing plastic use and reducing food waste is well-established in Indonesia, with over 40% of consumers identifying as Zero Wasters. This creates substantial opportunities, as half of these consumers are willing to pay more for sustainable goods. Staple Foods is the lar ... Read More
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Megatrends in Colombia
Megatrends in Colombia This megatrend report highlights long-term trends resulting from shifts in consumer values and behaviors. It provides a summary of Euromonitor International’s 10 megatrends and insights as to how each trend has manifested in Colombia Euromonitor's Megatrends in Colombia report ... Read More
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Top Global Consumer Trends 2024
Top Global Consumer Trends 2024This report provides an overview of Euromonitor’s Global Consumer Trends for 2024, the consumer-driven trends expected to have the most impact on business in the year ahead, outlining important insights into consumers’ values and shopping motivations. Strategy Briefing ... Read More
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Megatrends: Shopper Reinvented – Impact on Consumer Goods and Services Categories
Megatrends: Shopper Reinvented – Impact on Consumer Goods and Services Categories In 2023, COVID-19 began to fade from public consciousness, just as economic concerns became more pressing for many. Consumers everywhere have been adjusting their shopping behaviour to reflect this new reality. Althoug ... Read More
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Staple Foods in the US
Staple Foods in the US Similar to 2022, 2023 is set to be a challenging year for staple foods. While most of the supply chain issues from the pandemic have subsided, commodities still present an issue, some to more elevated levels, due to the persistence of the war in Ukraine as well as an unprecede ... Read More
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Affordability, Value and the Cost of Living: Where Do Opportunities Lie?
Affordability, Value and the Cost of Living: Where Do Opportunities Lie? Rising costs of living pose challenges globally, but companies can find opportunities in several categories, essential and discretionary, especially in underpenetrated fast-growing markets. By considering category adjacencies a ... Read More
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World Market for Consumer Finance
World Market for Consumer Finance The world market for consumer finance continues to see card and electronic payment value grow for consumers around the world as consumer confidence strengthens. Card payment value growth over the forecast period is expected to be driven by credit card functions whil ... Read More
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Consumer Market Flashpoints: Rising Inequality
Consumer Market Flashpoints: Rising Inequality In the upcoming years, consumers and businesses face an array of challenges, with rising income inequality being among the key ones. Nevertheless, addressing the income inequality through catering to the Bottom of the Pyramid and the Middle Class consum ... Read More
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Megatrends: Sustainable Living - Impact on Consumer Goods and Service Categories
Megatrends: Sustainable Living - Impact on Consumer Goods and Service Categories Despite rising living costs, consumers are still committed to sustainability, and are seeking corporate action on this. While businesses are launching eco-friendly products, premium pricing remains a challenge. Pressure ... Read More
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Megatrends: Pursuit of Value Impact on Consumer Goods and Services Categories
Megatrends: Pursuit of Value Impact on Consumer Goods and Services Categories Consumers are actively searching for value, economising and saving money not only out of the need to stretch limited resources amid the cost-of-living crisis, but also as a result of the value shift towards conscious consu ... Read More
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Vietnam Cities Review
Vietnam Cities Review Ho Chi Minh City and Hanoi are Vietnam’s most economically vibrant cities. Going forward, the populations of Vietnamese cities will continue to expand, with a relatively youthful demographic profile. However, the anticipated rapid economic development is expected to place incre ... Read More
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Global Income and Expenditure Trends
Global Income and Expenditure Trends Businesses globally face challenges in consumer markets in the short to medium term, owing to the rising cost of living and increasingly financially cautious consumers. Amidst uncertainty arise opportunities. Income and expenditure insights are crucial in identif ... Read More
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Portugal Cities Review
Portugal Cities Review Lisbon and Porto stand out as Portugal’s most economically dynamic cities, while Braga shows the greatest potential for future economic development. Nonetheless, cities in Portugal will face ongoing challenges. In the short term, these include a global economic slowdown, infla ... Read More
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Megatrends in Peru
Megatrends in Peru This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Peru. Euromonitor's Megatrends in Peru re ... Read More
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Megatrends in Hong Kong, China
Megatrends in Hong Kong, China This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Hong Kong, China. Euromonitor ... Read More
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Ukraine in 2040: The Future Demographic
Ukraine in 2040: The Future Demographic Ukraine’s population will plummet in 2021-2040 as a result of millions leaving the country in 2022-2024, following the commencement of the war, triggering a demographic crisis in the country. At the same time, natural increase will remain negative for the enti ... Read More
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Revisiting the Fundamentals of Snackification
Revisiting the Fundamentals of Snackification Eating occasions and snacking patterns have been altered. With rising concern for health, consumers are seeking out nutritionally qualified snacks with more attention to what is considered “good for me”. In addition, out-of-home occasions are reemerging; ... Read More
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Affordable Sustainability: Making it Simple and Accessible
Affordable Sustainability: Making it Simple and Accessible This report urges businesses to embrace affordable and accessible sustainability. It presents a comprehensive set of effective actions that can be implemented seamlessly to unlock the untapped potential of democratising sustainability during ... Read More
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Understanding the path to purchase: Global Consumer Types in 2023
Understanding the path to purchase: Global Consumer Types in 2023 Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and preferences, companies can better develop products and marketing campaigns ... Read More
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Consumer Market Flashpoints: Between Uncertainty and Opportunity
Consumer Market Flashpoints: Between Uncertainty and Opportunity In the upcoming years, consumers and businesses face an array of challenges, with income inequality, mass migration and rising uncertainty about another crisis being among the major ones. Nevertheless, within this lie untapped opportun ... Read More
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