Category: Product Consumption
Product Consumption market research reports by Euromonitor International
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Future of Consumption: Unlocking Gen Z Behaviour for Crafting Powerful Strategies
Future of Consumption: Unlocking Gen Z Behaviour for Crafting Powerful Strategies Generation Z, comprising one-fifth of the global population, is poised to wield significant consumer influence. However, their polarized behaviours toward social activism, technology, and spending present challenges fo ... Read More
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Voice of the Industry: Consumer Insights
Voice of the Industry: Consumer Insights This report highlights the findings from Euromonitor International’s Voice of the Industry survey, gathering insights from professionals across diverse industries and regions on company strategy and consumer behaviour. Additionally, the report delves into inn ... Read More
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Belarus in 2040: The Future Demographic
Belarus in 2040: The Future Demographic Depopulation in Belarus from 2021-2040 will result from negative natural change and flat migration, as deaths outweigh live births. Higher living standards will drive ageing, with a rise in the 65+ population shaping consumer trends and spending. As major citi ... Read More
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Middle East and Africa in 2040: The Future Demographic
Middle East and Africa in 2040: The Future Demographic Population growth between 2021-2040 will be driven by positive natural change, as the region remains the second most populous in the world. Ongoing urbanisation will lead to growth in major cities while placing pressure on infrastructure, creati ... Read More
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Uzbekistan in 2040: The Future Demographic
Uzbekistan in 2040: The Future Demographic High rates of natural increase will drive rapid population expansion in Uzbekistan in 2021-2040. Despite a stepping up of the ageing trend, Uzbekistan will continue to be a relatively young country on a regional level. Urbanisation will be swift, and Tashke ... Read More
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Voice of the Industry Global Results
Voice of the Industry Global Results This report summarizes global Voice of the Industry findings, based on the survey fielded from August-November 2023. Key topics included are business strategy, category performance, innovation and digital trends, along with case studies and insights on cross-indu ... Read More
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Lebanon in 2040: The Future Demographic
Lebanon in 2040: The Future Demographic Lebanon’s population is set to experience depopulation overall in 2021-2040, despite some growth after 2034. Strong rates of negative net migration, which will cancel out natural increase for most of timeframe, drive this trend. Ageing will be a key theme, im ... Read More
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Megatrends: Premiumisation
Megatrends: Premiumisation This report provides an update on Premiumisation – one of Euromonitor International’s 10 megatrends, exploring the three key pillars of the trend to highlight where opportunities lie for business. Premiumisation continues to be highly sought-after by consumers seeking to ... Read More
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Affordability, Value and the Cost of Living: Spotlight on Sub-Saharan Africa
Affordability, Value and the Cost of Living: Spotlight on Sub-Saharan Africa This report provides an in-depth analysis of the potential market strategies for companies in Sub-Saharan Africa amidst the current cost of living crisis. It details how companies can leverage affordability, technology, and ... Read More
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Asia Pacific in 2040: The Future Demographic
Asia Pacific in 2040: The Future Demographic Asia Pacific’s population is set to expand in 2021-2040, driven by positive, yet declining, rates of natural change. The ageing trend is set to accelerate, impacting consumer trends, though the region will remain relatively young in terms of its median ag ... Read More
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Netherlands in 2040: The Future Demographic
Netherlands in 2040: The Future Demographic Rapid population expansion in the Netherlands in 2021-2040 will be mainly driven by positive net migration rates. Ageing will remain a key trend, influenced by climbing longevity and low fertility rates, as older groups swell. Urbanisation will continue to ... Read More
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Megatrends in Malaysia
Megatrends in MalaysiaThis Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Malaysia. Euromonitor's Megatrends in ... Read More
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Retailer Corporate Strategies in Sustainability
Retailer Corporate Strategies in Sustainability The sustainability agenda has become a priority for many retailers globally, driven by consumer expectations and governmental legislation. Retailers recognise the imperative for change and are taking actions, particularly in the areas of climate-positi ... Read More
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Megatrends: Wellness - Mapping Strategic Priorities in Health, Beauty and Fashion
Megatrends: Wellness - Mapping Strategic Priorities in Health, Beauty and Fashion Amid a proliferating wellness market, successful strategies hinge on a delicate balance of accessibility, authenticity, and tangible results, with emphasis on scientific backing, affordability, and seamless integration ... Read More
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Affordability, Value, and the Cost of Living: Beyond Price Tags in Consumer Goods
Affordability, Value, and the Cost of Living: Beyond Price Tags in Consumer Goods After decades of low inflation, consumers are grappling with rising living costs, prompting shifts in priorities and preferences. This report delves into four major consumer goods industries – apparel, beauty and perso ... Read More
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Eastern Europe in 2040: The Future Demographic
Eastern Europe in 2040: The Future DemographicDriven mainly by natural decrease Eastern Europe will be the only world region to experience depopulation in 2021-2040. Ageing will remain a significant trend over the timeframe, impacting the consumer landscape and putting pressure on government finance ... Read More
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Sustainability in Chile
Sustainability in Chile Over half of consumers in Chile recycle items and reduce food waste while being wary of their impact on the planet; shaping sustainable shopping decisions. Established recycling habits have led to over a third of consumers being Zero Wasters, with almost half willing to pay m ... Read More
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Sustainability in Canada
Sustainability in Canada Over half of Canadian consumers recycle items and reduce food waste, while nearly 60% are wary of their environmental impact. This has led 35% of consumers to identify as Zero Wasters, creating opportunities for industries as almost half of these consumers are willing to pay ... Read More
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Sustainability in Sweden
Sustainability in Sweden Recycling, reducing food waste and reducing plastics are well-established green habits in Sweden, creating a solid opportunity to develop Zero Waste products. The Can Be Recycled claim would be welcomed by consumers, with over a quarter identifying as Zero Wasters, many of w ... Read More
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Sustainability in India
Sustainability in India Despite concerns about climate change, figures for action fall short of those for awareness, highlighting that Indians are not following through with their actions to tackle environmental issues. However, a high percentage of Meat Avoiders, the dominant consumer type, are wil ... Read More
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Sustainability in Italy
Sustainability in Italy Recycling and reducing food waste is well-established in Italy, and a high proportion of Zero Wasters are willing to pay more for sustainable goods. While the majority of consumers aim to positively impact the planet, over half feel their actions will not make a difference, c ... Read More
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Sustainability in Germany
Sustainability in Germany Over half of German consumers reduce food waste and plastic use, while being wary of their impact on the planet; shaping sustainable shopping decisions. Due to the rise of consumers avoiding meat, with over 30% being Meat Avoiders, Vegan and Vegetarian claims are rising, wi ... Read More
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Sustainability in the United Arab Emirates
Sustainability in the United Arab Emirates The majority of consumers aim to positively impact the planet, with over a third identifying as Zero Wasters, creating opportunities as almost half are willing to pay more for sustainable goods. Industries should invest in recycling claims and sustainably s ... Read More
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Sustainability in the Netherlands
Sustainability in the Netherlands Over half of consumers in the Netherlands try to have a positive impact on the planet, shaping sustainable purchasing decisions. This leads to over 50% of consumers reducing food waste and plastic use, while locally sourced recyclable goods would be well-received by ... Read More
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Megatrends: Understanding Sustainable Consumers 2023
Megatrends: Understanding Sustainable Consumers 2023 Amid rising inflation, consumers are favoring affordable, sustainable solutions and adopting greener lifestyles. For businesses, it's crucial to segment consumers based on their eco-friendly traits and preferences. This report provides insights in ... Read More
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