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From Price Hike to Value Engineering: Premiumisation in Tissue and Hygiene

Publisher Euromonitor International
Published Jan 29, 2026
Length 42 Pages
SKU # EP20870531

Description

In a price-sensitive environment, consumers demand quality at a price that matches increasingly stringent perceived value, especially in the commoditising tissue and hygiene market. As the economies of scale that bolstered volume sales plateau, premiumisation through meaningfully better products and services beyond greater cost becomes imperative to defend share and sustain growth. This briefing examines key premiumisation opportunities for tissue and hygiene businesses to drive growth.

Euromonitor International's From Price Hike to Value Engineering: Premiumisation in Tissue and Hygiene global briefing offers an insight into to the size and shape of the tissue and hygiene market, highlights buzz topics, emerging regions, countries and categories as well as pressing industry issues and white spaces. It identifies the opportunity zones within tissue and hygiene, analyses leading companies and brands, assesses the importance of private label and offers strategic analysis of major factors influencing the market - be they new product developments, economic/lifestyle/environmental influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

42 Pages
Executive summary
Introduction
State of premiumisation
Conclusion

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