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Premium and Luxury Cars in Thailand

Publisher Euromonitor International
Published Nov 03, 2025
Length 17 Pages
SKU # EP20575539

Description

In 2025, premium and luxury cars in Thailand witnessed a significant uptick in performance, primarily driven by sustainability initiatives and the enhancement of customer ownership experiences. Strong retail volume growth was supported by a notable increase in consumer interest in environmentally responsible vehicles, particularly electric and hybrid models. This trend aligned with both consumer preferences and government policies aimed at promoting green energy. Key manufacturers such as Merced...

Euromonitor International's Premium and Luxury Cars in Thailand report offers a comprehensive guide to the size and shape of the Premium and Luxury Cars market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Premium and Luxury Cars retailing along with the development of consumers’ shopping patterns. Forecasts to 2029 illustrate how the market is set to change

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Premium and Luxury Cars market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

17 Pages
Premium and Luxury Cars in Thailand
Euromonitor International
November 2025
List Of Contents And Tables
PREMIUM AND LUXURY CARS IN THAILAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Luxury car brands drive growth with eco-friendly models to align with Thailand’s sustainability goals
Bespoke options and expansion of luxury car dealerships
Consolidated landscape with manufacturers focused on electric and hybrid models
PROSPECTS AND OPPORTUNITIES
Solid growth to be supported by government drive towards greater EV uptake
Luxury car brands set to drive growth with sustainable innovations
Manufacturers to increasingly prioritise advanced technology
CATEGORY DATA
Table 1 Sales of Premium and Luxury Cars: Value 2020-2025
Table 2 Sales of Premium and Luxury Cars: % Value Growth 2020-2025
Table 3 NBO Company Shares of Premium and Luxury Cars: % Value 2020-2024
Table 4 LBN Brand Shares of Premium and Luxury Cars: % Value 2021-2024
Table 5 Forecast Sales of Premium and Luxury Cars: Value 2025-2030
Table 6 Forecast Sales of Premium and Luxury Cars: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
LUXURY GOODS IN THAILAND
EXECUTIVE SUMMARY
Luxury goods in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for luxury goods?
MARKET DATA
Table 7 Sales of Luxury Goods by Category: Value 2020-2025
Table 8 Sales of Luxury Goods by Category: % Value Growth 2020-2025
Table 9 Inbound Receipts for Luxury Goods by Country of Origin: Value 2020-2025
Table 10 NBO Company Shares of Luxury Goods: % Value 2020-2024
Table 11 LBN Brand Shares of Luxury Goods: % Value 2021-2024
Table 12 Distribution of Luxury Goods by Format and Category: % Value 2025
Table 13 Forecast Sales of Luxury Goods by Category: Value 2025-2030
Table 14 Forecast Sales of Luxury Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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