Report cover image

Premium and Luxury Cars in Germany

Publisher Euromonitor International
Published Mar 26, 2025
Length 19 Pages
SKU # EP19892127

Description

Premium and luxury cars in Germany continued to record positive retail volume and value growth in 2024. Despite another challenging year, the inflation rate slowed, thereby improving confidence among premium and luxury car consumers. Nevertheless, overall demand remained below pre-pandemic levels in 2024. Although wealth tends to determine the degree of demand that exists for premium and luxury cars, sales can also be heavily dependent on prevailing consumer confidence among what is a niche demo...

Euromonitor International's Premium and Luxury Cars in Germany report offers a comprehensive guide to the size and shape of the Premium and Luxury Cars market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Premium and Luxury Cars retailing along with the development of consumers’ shopping patterns. Forecasts to 2029 illustrate how the market is set to change

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Premium and Luxury Cars market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

19 Pages
Premium and Luxury Cars in Germany
Euromonitor International
March 2025
List Of Contents And Tables
PREMIUM AND LUXURY CARS IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Despite challenges, sales of premium and luxury cars in Germany improves
Digitalisation supports online sales and AI development in the category
Local car manufacturers continue to drive category sales
PROSPECTS AND OPPORTUNITIES
Positive outlook with sustainability top of mind for consumers and manufacturers
Further development of autonomous vehicles likely to emerge in luxury segment
Despite consumers’ reservations and removal of incentives, premium and luxury electric vehicles offer growth potential
CATEGORY DATA
Table 1 Sales of Premium and Luxury Cars: Value 2019-2024
Table 2 Sales of Premium and Luxury Cars: % Value Growth 2019-2024
Table 3 NBO Company Shares of Premium and Luxury Cars: % Value 2019-2023
Table 4 LBN Brand Shares of Premium and Luxury Cars: % Value 2020-2023
Table 5 Forecast Sales of Premium and Luxury Cars: Value 2024-2029
Table 6 Forecast Sales of Premium and Luxury Cars: % Value Growth 2024-2029
LUXURY GOODS IN GERMANY
EXECUTIVE SUMMARY
Luxury goods in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for luxury goods?
MARKET DATA
Table 7 Sales of Luxury Goods by Category: Value 2019-2024
Table 8 Sales of Luxury Goods by Category: % Value Growth 2019-2024
Table 9 Inbound Receipts for Luxury Goods by Country of Origin: Value 2019-2024
Table 10 NBO Company Shares of Luxury Goods: % Value 2019-2023
Table 11 LBN Brand Shares of Luxury Goods: % Value 2020-2023
Table 12 Distribution of Luxury Goods by Format and Category: % Value 2024
Table 13 Forecast Sales of Luxury Goods by Category: Value 2024-2029
Table 14 Forecast Sales of Luxury Goods by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us