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Premium and Luxury Cars in Germany

Publisher Euromonitor International
Published Oct 15, 2025
Length 19 Pages
SKU # EP20490782

Description

In 2025, premium and luxury cars in Germany experienced notable shifts, primarily driven by a strong economy, high disposable incomes, and the intensifying focus on sustainability and advanced technology integration. While value sales stabilised after a weak performance the previous year, stronger retail growth was fuelled by a growing consumer preference for eco-friendly alternatives, aligning with the ongoing demand for superior performance and exclusivity. The adoption of electric and hybrid...

Euromonitor International's Premium and Luxury Cars in Germany report offers a comprehensive guide to the size and shape of the Premium and Luxury Cars market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Premium and Luxury Cars retailing along with the development of consumers’ shopping patterns. Forecasts to 2029 illustrate how the market is set to change

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Premium and Luxury Cars market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

19 Pages
Premium and Luxury Cars in Germany
Euromonitor International
October 2025
List Of Contents And Tables
PREMIUM AND LUXURY CARS IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Luxury car brands drive electrification and premium experiences
Digital innovation and environmental regulations influence new developments
Consolidated competitive landscape dominated by German brands
PROSPECTS AND OPPORTUNITIES
Sustainability to influence future development of premium and luxury cars
Luxury carmakers set to launch eco-friendly models with advanced features
Advanced connectivity and smart technologies to be further explored despite local hesitancy about autonomous driving
CATEGORY DATA
Table 1 Sales of Premium and Luxury Cars: Value 2020-2025
Table 2 Sales of Premium and Luxury Cars: % Value Growth 2020-2025
Table 3 NBO Company Shares of Premium and Luxury Cars: % Value 2020-2024
Table 4 LBN Brand Shares of Premium and Luxury Cars: % Value 2021-2024
Table 5 Forecast Sales of Premium and Luxury Cars: Value 2025-2030
Table 6 Forecast Sales of Premium and Luxury Cars: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
LUXURY GOODS IN GERMANY
EXECUTIVE SUMMARY
Luxury goods in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for luxury goods?
MARKET DATA
Table 7 Sales of Luxury Goods by Category: Value 2020-2025
Table 8 Sales of Luxury Goods by Category: % Value Growth 2020-2025
Table 9 Inbound Receipts for Luxury Goods by Country of Origin: Value 2020-2025
Table 10 NBO Company Shares of Luxury Goods: % Value 2020-2024
Table 11 LBN Brand Shares of Luxury Goods: % Value 2021-2024
Table 12 Distribution of Luxury Goods by Format and Category: % Value 2025
Table 13 Forecast Sales of Luxury Goods by Category: Value 2025-2030
Table 14 Forecast Sales of Luxury Goods by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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