Premium beauty and personal care in Bulgaria continued to witness steady growth in retail value terms, driven by wider choice and new brands entering the category. The rising disposable income of younger Bulgarians is supporting the premium segment as Generation Z and Millennials are more likely to splurge on premium brands, notably in fragrances and skin care. Premium fragrances was the largest category in 2024, supported by the ongoing popularity of designer brands which release new fragrances...
Euromonitor International's Premium Beauty and Personal Care in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Premium Adult Sun Care, Premium Baby and Child-specific Products, Premium Bath and Shower, Premium Colour Cosmetics, Premium Deodorants, Premium Fragrances, Premium Hair Care, Premium Skin Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Premium Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Premium Beauty and Personal Care in Bulgaria
- Euromonitor International
- May 2025
- List Of Contents And Tables
- PREMIUM BEAUTY AND PERSONAL CARE IN BULGARIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Growing interest in premium lines despite economic uncertainty
- Pierre Fabre Dermo-Cosmetique Bulgaria EOOD improves lead with Avène brand
- Consumers are keen to trade up in skin care
- PROSPECTS AND OPPORTUNITIES
- Premium to grow ahead of mass segment as more consumers choose to trade up
- Generation Z will fuel shift towards premium goods
- Strong growth potential for sustainable and natural premium products
- CATEGORY DATA
- Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
- Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
- Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024
- Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024
- Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2024-2029
- Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2024-2029
- BEAUTY AND PERSONAL CARE IN BULGARIA
- EXECUTIVE SUMMARY
- Beauty and personal care in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for beauty and personal care ?
- MARKET DATA
- Table 7 Sales of Beauty and Personal Care by Category: Value 2019-2024
- Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
- Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
- Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
- Table 13 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
- Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
- Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
- Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook