Premium Beauty and Personal Care in the US

Premium beauty and personal care in the US increased strongly in retail current value terms in 2024, although growth slowed from the double-digit increase seen in 2023. This slowdown was reflective of the entire beauty and personal care industry, as high inflation, prolonged economic uncertainty, and changing consumer priorities created new spending norms. Notably, purchasing decisions became more strategic and intentional, as consumers prioritised all-round value. However, this did not mean tha...

Euromonitor International's Premium Beauty and Personal Care in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Premium Adult Sun Care, Premium Baby and Child-specific Products, Premium Bath and Shower, Premium Colour Cosmetics, Premium Deodorants, Premium Fragrances, Premium Hair Care, Premium Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Premium Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Premium Beauty and Personal Care in the US
Euromonitor International
May 2025
List Of Contents And Tables
PREMIUM BEAUTY AND PERSONAL CARE IN THE US
KEY DATA FINDINGS
2024 DEVELOPMENTS
Premium beauty and personal care continues driving industry growth in 2024, supported by the strong performance of fragrances
L'Oréal USA Inc benefits from a strong portfolio in dermocosmetics, helping maintain its leading position in premium beauty and personal care
The ascendancy of health and wellness trends influencing premium categories
PROSPECTS AND OPPORTUNITIES
Premium beauty and personal care set to outperform mass, with premium brands expected to focus on offering entry-level or accessible products
Healthy ageing and preventive wellness will be key areas of opportunity for companies, with the blurring of beauty and health
Premium beauty and personal care expected to witness further strategic moves to establish value, from innovative product launches to technology
CATEGORY DATA
Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024
Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024
Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2024-2029
Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN THE US
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
MARKET DATA
Table 7 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings