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Pre-Paid Cards in Austria

Publisher Euromonitor International
Published Jul 02, 2025
Length 22 Pages
SKU # EP20174919

Description

The biggest headline in pre-paid cards in 2024 in Austria was a further decline in open loop pre-paid cards, which have become significantly less important since the beginning of the review period. The sector was traditionally dominated by general purpose reloadable cards and travel cards, which were used for travel or e-commerce by consumers who did not have a charge card or credit card, who wanted a backup card, or who preferred the lower risk of loss with limited-load volume of pre-paid cards...

Euromonitor International's Pre-Paid Card Transactions in Austria report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Product coverage: Closed Loop Pre-Paid Card Transactions, Open Loop Pre-Paid Card Transactions.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Pre-Paid Card Transactions market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Pre-Paid Cards in Austria
Euromonitor International
July 2025
List Of Contents And Tables
PRE-PAID CARDS IN AUSTRIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Consumers have less use for open loop-pre-paid cards
More specialised applications are only slowly gaining importance in pre-paid cards
Gift cards remain a major backbone in pre-paid cards in Austria
PROSPECTS AND OPPORTUNITIES
No growth drivers in sight for open loop pre-paid cards
Various challenges and bad press hang over pre-paid cards — even the popular ones
Still some growth potential left for gift cards
CATEGORY DATA
Table 1 Pre-paid Cards: Number of Cards in Circulation 2019-2024
Table 2 Pre-paid Cards Transactions 2019-2024
Table 3 Pre-paid Cards in Circulation: % Growth 2019-2024
Table 4 Pre-paid Cards Transactions: % Growth 2019-2024
Table 5 Closed Loop Pre-paid Cards Transactions 2019-2024
Table 6 Closed Loop Pre-paid Cards Transactions: % Growth 2019-2024
Table 7 Open Loop Pre-paid Cards Transactions 2019-2024
Table 8 Open Loop Pre-paid Cards Transactions: % Growth 2019-2024
Table 9 Pre-paid Cards: Number of Cards by Issuer 2019-2023
Table 10 Pre-paid Cards: Number of Cards by Operator 2019-2023
Table 11 Pre-paid Cards Transaction Value by Issuer 2019-2023
Table 12 Pre-paid Cards Transaction Value by Operator 2019-2023
Table 13 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2019-2023
Table 14 Closed Loop Pre-paid Cards: Number of Cards by Operator 2019-2023
Table 15 Closed Loop Pre-paid Cards Transaction Value by Issuer 2019-2023
Table 16 Closed Loop Pre-paid Cards Transaction Value by Operator 2019-2023
Table 17 Open Loop Pre-paid Cards: Number of Cards by Issuer 2019-2023
Table 18 Open Loop Pre-paid Cards: Number of Cards by Operator 2019-2023
Table 19 Open Loop Pre-paid Cards Transaction Value by Issuer 2019-2023
Table 20 Open Loop Pre-paid Cards Transaction Value by Operator 2019-2023
Table 21 Forecast Pre-paid Cards: Number of Cards in Circulation 2024-2029
Table 22 Forecast Pre-paid Cards Transactions 2024-2029
Table 23 Forecast Pre-paid Cards in Circulation: % Growth 2024-2029
Table 24 Forecast Pre-paid Cards Transactions: % Growth 2024-2029
Table 25 Forecast Closed Loop Pre-paid Cards Transactions 2024-2029
Table 26 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2024-2029
Table 27 Forecast Open Loop Pre-paid Cards Transactions 2024-2029
Table 28 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2024-2029
FINANCIAL CARDS AND PAYMENTS IN AUSTRIA
EXECUTIVE SUMMARY
Financial cards and payments in 2024: The big picture
2024 key trends
Competitive landscape
What next for financial cards and payments?
MARKET INDICATORS
Table 29 Number of POS Terminals: Units 2019-2024
Table 30 Number of ATMs: Units 2019-2024
Table 31 Value Lost to Fraud 2019-2024
Table 32 Card Expenditure by Location 2024
Table 33 Financial Cards in Circulation by Type: % Number of Cards 2019-2024
Table 34 Domestic versus Foreign Spend 2024
MARKET DATA
Table 35 Financial Cards by Category: Number of Cards in Circulation 2019-2024
Table 36 Financial Cards by Category: Number of Accounts 2019-2024
Table 37 Financial Cards Transactions by Category: Value 2019-2024
Table 38 Financial Cards by Category: Number of Transactions 2019-2024
Table 39 Consumer Payments by Category: Value 2019-2024
Table 40 Consumer Payments by Category: Number of Transactions 2019-2024
Table 41 M-Commerce by Category: Value 2019-2024
Table 42 M-Commerce by Category: % Value Growth 2019-2024
Table 43 Financial Cards: Number of Cards by Issuer 2019-2023
Table 44 Financial Cards: Number of Cards by Operator 2019-2023
Table 45 Financial Cards: Card Payment Transactions Value by Operator 2019-2023
Table 46 Financial Cards: Card Payment Transactions Value by Issuer 2019-2023
Table 47 Forecast Financial Cards by Category: Number of Cards in Circulation 2024-2029
Table 48 Forecast Financial Cards by Category: Number of Accounts 2024-2029
Table 49 Forecast Financial Cards Transactions by Category: Value 2024-2029
Table 50 Forecast Financial Cards by Category: Number of Transactions 2024-2029
Table 51 Forecast Consumer Payments by Category: Value 2024-2029
Table 52 Forecast Consumer Payments by Category: Number of Transactions 2024-2029
Table 53 Forecast M-Commerce by Category: Value 2024-2029
Table 54 Forecast M-Commerce by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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