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Pre-Paid Cards in Australia

Published Jan 14, 2026
Length 23 Pages
SKU # EP20773066

Description

Pre-paid cards saw an increase in both circulation and transactions in Australia in 2025, in both closed- and open-loop terms. Open-loop cards are a popular gifting option in Australia, while closed-loop cards are regularly used by many local consumers for public transport travel.

Euromonitor International's Pre-Paid Card Transactions in Australia report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Product coverage: Closed Loop Pre-Paid Card Transactions, Open Loop Pre-Paid Card Transactions.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Pre-Paid Card Transactions market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Pre-Paid Cards in Australia
Euromonitor International
January 2026
List Of Contents And Tables
PRE-PAID CARDS IN AUSTRALIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Gifting and public transportation use boost card numbers
INDUSTRY PERFORMANCE
Pre-paid cards maintain steady growth with high usage of gift cards and travel cards
Transactions increase in 2025 in both open- and closed-loop pre-paid cards
WHAT’S NEXT?
Positive forecast with consumer habits expected to remain consistent
State governments to roll out bank card payment options for public transportation
Competitive landscape of pre-paid travel cards limited for new players
COMPETITIVE LANDSCAPE
Spending on gift cards and travel cards driving brand performance
CBA gains by offering pre-paid travel card with numerous benefits
CATEGORY DATA
Table 1 Pre-paid Cards: Number of Cards in Circulation 2020-2025
Table 2 Pre-paid Cards Transactions 2020-2025
Table 3 Pre-paid Cards in Circulation: % Growth 2020-2025
Table 4 Pre-paid Cards Transactions: % Growth 2020-2025
Table 5 Closed Loop Pre-paid Cards Transactions 2020-2025
Table 6 Closed Loop Pre-paid Cards Transactions: % Growth 2020-2025
Table 7 Open Loop Pre-paid Cards Transactions 2020-2025
Table 8 Open Loop Pre-paid Cards Transactions: % Growth 2020-2025
Table 9 Pre-paid Cards: Number of Cards by Issuer 2020-2024
Table 10 Pre-paid Cards: Number of Cards by Operator 2020-2024
Table 11 Pre-paid Cards Transaction Value by Issuer 2020-2024
Table 12 Pre-paid Cards Transaction Value by Operator 2020-2024
Table 13 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2020-2024
Table 14 Closed Loop Pre-paid Cards: Number of Cards by Operator 2020-2024
Table 15 Closed Loop Pre-paid Cards Transaction Value by Issuer 2020-2024
Table 16 Closed Loop Pre-paid Cards Transaction Value by Operator 2020-2024
Table 17 Open Loop Pre-paid Cards: Number of Cards by Issuer 2020-2024
Table 18 Open Loop Pre-paid Cards: Number of Cards by Operator 2020-2024
Table 19 Open Loop Pre-paid Cards Transaction Value by Issuer 2020-2024
Table 20 Open Loop Pre-paid Cards Transaction Value by Operator 2020-2024
Table 21 Forecast Pre-paid Cards: Number of Cards in Circulation 2025-2030
Table 22 Forecast Pre-paid Cards Transactions 2025-2030
Table 23 Forecast Pre-paid Cards in Circulation: % Growth 2025-2030
Table 24 Forecast Pre-paid Cards Transactions: % Growth 2025-2030
Table 25 Forecast Closed Loop Pre-paid Cards Transactions 2025-2030
Table 26 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2025-2030
Table 27 Forecast Open Loop Pre-paid Cards Transactions 2025-2030
Table 28 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2025-2030
FINANCIAL CARDS AND PAYMENTS IN AUSTRALIA
EXECUTIVE SUMMARY
BNPL poses challenge to credit cards
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Steady flow of new debit cards offsets decline in cards in circulation in other categories
Cautious consumer behaviour impacts overall spending
Increasing proportion of consumers make remote card payments
WHAT’S NEXT?
Debit cards will remain a key payment method in the years ahead
Cash payments will likely continue to decline
Ban on card surcharges on the horizon
COMPETITIVE LANDSCAPE
‘Big Four’ banks maintain their dominance in 2025
Visa remains the largest issuer, but Qantas sees rapid growth
MARKET INDICATORS
Table 29 Number of POS Terminals: Units 2020-2025
Table 30 Number of ATMs: Units 2020-2025
Table 31 Value Lost to Fraud 2020-2025
Table 32 Card Expenditure by Location 2025
Table 33 Financial Cards in Circulation by Type: % Number of Cards 2020-2025
Table 34 Domestic versus Foreign Spend 2025
MARKET DATA
Table 35 Financial Cards by Category: Number of Cards in Circulation 2020-2025
Table 36 Financial Cards by Category: Number of Accounts 2020-2025
Table 37 Financial Cards Transactions by Category: Value 2020-2025
Table 38 Financial Cards by Category: Number of Transactions 2020-2025
Table 39 Consumer Payments by Category: Value 2020-2025
Table 40 Consumer Payments by Category: Number of Transactions 2020-2025
Table 41 M-Commerce by Category: Value 2020-2025
Table 42 M-Commerce by Category: % Value Growth 2020-2025
Table 43 Financial Cards: Number of Cards by Issuer 2020-2024
Table 44 Financial Cards: Number of Cards by Operator 2020-2024
Table 45 Financial Cards: Card Payment Transactions Value by Operator 2020-2024
Table 46 Financial Cards: Card Payment Transactions Value by Issuer 2020-2024
Table 47 Forecast Financial Cards by Category: Number of Cards in Circulation 2025-2030
Table 48 Forecast Financial Cards by Category: Number of Accounts 2025-2030
Table 49 Forecast Financial Cards Transactions by Category: Value 2025-2030
Table 50 Forecast Financial Cards by Category: Number of Transactions 2025-2030
Table 51 Forecast Consumer Payments by Category: Value 2025-2030
Table 52 Forecast Consumer Payments by Category: Number of Transactions 2025-2030
Table 53 Forecast M-Commerce by Category: Value 2025-2030
Table 54 Forecast M-Commerce by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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