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Polishes in Vietnam

Publisher Euromonitor International
Published Feb 07, 2025
Length 17 Pages
SKU # EP19599746

Description

Polishes in Vietnam experienced low retail volume and current value growth during most of the review period, with increasing sales also seen in 2024. This was supported by rising incomes, improved living standards, and the increasing ownership of home appliances and premium footwear that require frequent polishing. Shoe polish remained the overwhelmingly dominant category in 2024, and continued to see growth.

Euromonitor International's Polishes in Vietnam market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Polishes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

17 Pages
Polishes in Vietnam
Euromonitor International
February 2025
List Of Contents And Tables
POLISHES IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Demand for premium shoe polish to maintain high-end footwear drives overall growth for polishes
Consumers look for polishes which offer shine, durability, and ease of use
Gel format seen as a more practical choice than liquid
PROSPECTS AND OPPORTUNITIES
Growth set to continue, but furniture and metal polish will struggle
Marketing and wider distribution could contribute to growth
Versatile products which simplify polishing likely to perform well
CATEGORY DATA
Table 1 Sales of Polishes by Category: Value 2019-2024
Table 2 Sales of Polishes by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Polishes: % Value 2020-2024
Table 4 LBN Brand Shares of Polishes: % Value 2021-2024
Table 5 Forecast Sales of Polishes by Category: Value 2024-2029
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2024-2029
HOME CARE IN VIETNAM
EXECUTIVE SUMMARY
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 7 Households 2019-2024
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2019-2024
Table 9 Sales of Home Care by Category: % Value Growth 2019-2024
Table 10 NBO Company Shares of Home Care: % Value 2020-2024
Table 11 LBN Brand Shares of Home Care: % Value 2021-2024
Table 12 Penetration of Private Label in Home Care by Category: % Value 2019-2024
Table 13 Distribution of Home Care by Format: % Value 2019-2024
Table 14 Distribution of Home Care by Format and Category: % Value 2024
Table 15 Forecast Sales of Home Care by Category: Value 2024-2029
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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