
Poland Home and Garden
Description
Home and Garden in Poland
The home and garden market in Poland registered a more muted performance in current value terms in 2023, when compared to the previous years of the review period. This came within a context of a challenging macroeconomic environment, with inflationary pressures, high interest rates and a decline in constriction output constraining household spending. The home and garden market is closely linked to the housing market, especially the categories of home furnishings and home improvement, the fortune...
Euromonitor International's Home and Garden in Poland report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2028 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Home and Garden market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
47 Pages
- Home and Garden in Poland
- Euromonitor International
- June 2024
- List Of Contents And Tables
- HOME AND GARDEN IN POLAND
- EXECUTIVE SUMMARY
- Home and garden in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for home and garden?
- MARKET DATA
- Table 1 Sales of Home and Garden by Category: Value 2018-2023
- Table 2 Sales of Home and Garden by Category: % Value Growth 2018-2023
- Table 3 NBO Company Shares of Home and Garden: % Value 2019-2023
- Table 4 LBN Brand Shares of Home and Garden: % Value 2020-2023
- Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2018-2023
- Table 6 Distribution of Home and Garden by Format: % Value 2018-2023
- Table 7 Distribution of Home and Garden by Format and Category: % Value 2023
- Table 8 Forecast Sales of Home and Garden by Category: Value 2023-2028
- Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- GARDENING IN POLAND
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Gardening equipment sees buoyant demand, despite inflationary pressures, as consumers remain keen to maintain outdoor spaces
- Automatic watering systems registered growing demand as consumers sought sustainable convenience
- Gardening specialists remain key distribution channel while e-commerce sees static performance
- PROSPECTS AND OPPORTUNITIES
- Consumers will continue to appreciate the health and wellness benefits of gardening
- Robotic lawn mowers will continue to gain share over manual alternatives
- Online channels will continue to expand
- CATEGORY DATA
- Table 10 Sales of Gardening by Category: Value 2018-2023
- Table 11 Sales of Gardening by Category: % Value Growth 2018-2023
- Table 12 NBO Company Shares of Gardening: % Value 2019-2023
- Table 13 LBN Brand Shares of Gardening: % Value 2020-2023
- Table 14 Distribution of Gardening by Format: % Value 2018-2023
- Table 15 Forecast Sales of Gardening by Category: Value 2023-2028
- Table 16 Forecast Sales of Gardening by Category: % Value Growth 2023-2028
- HOME FURNISHINGS IN POLAND
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Inflationary pressures drive decline in demand for home furnishings
- Mattresses show greater resilience, due to growing consumer awareness surrounding hygiene and sleep quality
- Brands offer price promotions to sustain sales of textiles
- PROSPECTS AND OPPORTUNITIES
- Government affordable housing initiatives could drive demand for home furnishings
- Retail e-commerce is expected to gain popularity as consumers value the channel’s convenience
- Retailers align their innovation efforts with sustainability
- CATEGORY DATA
- Table 17 Sales of Home Furnishings by Category: Value 2018-2023
- Table 18 Sales of Home Furnishings by Category: % Value Growth 2018-2023
- Table 19 NBO Company Shares of Home Furnishings: % Value 2019-2023
- Table 20 LBN Brand Shares of Home Furnishings: % Value 2020-2023
- Table 21 LBN Brand Shares of Light Sources: % Value 2020-2023
- Table 22 Distribution of Home Furnishings by Format: % Value 2018-2023
- Table 23 Forecast Sales of Home Furnishings by Category: Value 2023-2028
- Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2023-2028
- HOME IMPROVEMENT IN POLAND
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Challenging macroeconomic conditions constrain sales within home improvement
- Home paint shows some reliance, given as it is an inexpensive way to beautify one’s home
- Shortage of wood drives consumers to opt for alternative flooring options
- PROSPECTS AND OPPORTUNITIES
- Improved macroeconomic conditions and government support for first-time property owners should benefit home improvement sales
- Online sales will grow in importance
- Sustainable materials become increasingly important to consumers
- CATEGORY DATA
- Table 25 Sales of Home Improvement by Category: Value 2018-2023
- Table 26 Sales of Home Improvement by Category: % Value Growth 2018-2023
- Table 27 NBO Company Shares of Home Improvement: % Value 2019-2023
- Table 28 LBN Brand Shares of Home Improvement: % Value 2020-2023
- Table 29 Distribution of Home Improvement by Format: % Value 2018-2023
- Table 30 Forecast Sales of Home Improvement by Category: Value 2023-2028
- Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2023-2028
- HOMEWARES IN POLAND
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Demand for homewares continued to contract after post-pandemic normalisation
- Large players consolidate market share amidst economic uncertainty
- Growing demand for durable and multifunctional homeware as consumers look for greater value-for-money
- PROSPECTS AND OPPORTUNITIES
- Flat performance ahead, but homewares is poised to perform better than other categories
- Online sales will continue to expand
- Sustainability concerns will drive changes in non-stick cookware products
- CATEGORY DATA
- Table 32 Sales of Homewares by Category: Value 2018-2023
- Table 33 Sales of Homewares by Category: % Value Growth 2018-2023
- Table 34 Sales of Homewares by Material: % Value 2018-2023
- Table 35 NBO Company Shares of Homewares: % Value 2019-2023
- Table 36 LBN Brand Shares of Homewares: % Value 2020-2023
- Table 37 Distribution of Homewares by Format: % Value 2018-2023
- Table 38 Forecast Sales of Homewares by Category: Value 2023-2028
- Table 39 Forecast Sales of Homewares by Category: % Value Growth 2023-2028
Pricing
Currency Rates
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